Posts by Richard McCabe

Seven Ways to be More Profitable in Your Salon

You may never have started your salon to make money, but it soon becomes a reality that you are struggling to keep ahead of the bills and losing money fast. With an estimation of 95% of salon owners never making a good living from owning a salon and 50% of salon owners letting their salons…

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Why your facebook posts do not work?

Has anyone ever told you that the reason why someone didn’t come to your salon after seeing your Facebook post was because they ‘weren’t your ideal customer’? Well, that’s a lie! Either the person telling you this is confused OR they said it to make you feel better. The reality is that if people are…

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How I changed my salon for the better

THE ONE THING THAT CHANGED MY BUSINESS.……… A few years ago, I did something that COMPLETELY changed the direction of my life and salon business…I STOPPED working 6 days a week.  I STOPPED:  Succumbing to the pressure of having to do all the clients… Being the busiest person in the salon… Feeling like I had…

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The biggest mistake salon owners make with their customer service!

I hear so many salon owners tell me that they offer great customer service when in fact it’s rubbish. They get mixed up with what customer service actually is. What they have is great customer care and that’s totally different. Just because you offer great customer care doesn’t mean that your customer service is any good at all.  Most…

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ARE YOU USING OLD FASHIONED METHODS TO ATTRACT NEW CLIENTS?

You may be finding that you are getting less and less new clients, or your ads have stopped working, or you are attracting the wrong clients, or clients just don’t return.If that’s you then read on……………….. With the evolution and popularity of social media it’s become easier and easier to connect with like minded people…

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IS YOUR SALON LOSING MONEY?

Did you know that most salons that I get to work with DO NOT have a problem finding clients! At first they think it’s, ‘I cannot get my staff busy’; but when we dive deep into their numbers we see that new clients are coming to the salon.So that only leaves one explanation! YOU AND…

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