FOUNDATIONAL SALON SYSTEMS™
Hello and welcome to a NEW way to grow your Salon,
Firstly, I will not try to persuade you into applying for the Foundational Salon Systems™.
Instead, I will simply tell you who it is for …and who it’s NOT for.
OR are you already successful and you just want to double your income & your time off?
How to know if this program is NOT for you:
Are you just in this for the money and don’t care about your client’s needs or the results they want?
Building a salon that makes you money and gives you an amazing lifestyle, is HARD WORK. (The same amount of work as building one that doesn’t make money, just a different kind of work 😉)
Yes, when it is running the way it should it can make you tons of money, and you can decide what to do with your time.
But, that still takes WORK to build it that way, and it still takes some work to maintain it.
The Foundation Salon System Program™ will make the process super simple, it will give you all the tools and we will work with you to get you the results you want, BUT, you have to be willing to EARN it.
THE WAR ZONE
Why most salon owners never leave this zone and why you should be working effortlessly to get out of this zone as soon as possible.
'The More Profit More Freedom Intensive Course'
Here’s some of what we’re going to work on:
ATTRACT: new high paying clients not bargain chasers
CONVERT: them into raving fans so they’re loyal to your brand.
DELIVER: remarkable service and get referrals on tap.
1. We’ll start with building your Salons Authority as clients are more savvy these days and want to go to ‘the salon expert’. We’ll work on your ‘what to say’ and ‘how often’ you need to put your message out to get noticed. As we all know adverts DO NOT work any more. We’ll get you the new clients and money you’re after.
2. Next, we’ll take you through our ‘Money Map’ Model; with a goal to get you to 30% and higher takings this year. The key to how many clients you need, who they are and how do you find them. We want to get this up and running early so it will immediately impact your bottom line profit.
3. Then we will focus on Marketing Mastery... where we focus not only on ‘HOW’ to post to get you more clients, but also on making sure you have 'accountability systems' to track that those posts and adverts get done correctly and consistently, which will maximize your salon growth. We have been working on this for years and have it down to a science now. We will give you templates and help you organise new good habits for YOUR salon.
4. Once the salon has been seen and noticed by new clients we need to ‘Win Them Over’. They will go and check you out; branding your salon is a MUST to get prospective clients to believe in your story. You’ll have your Facebook page and website have a makeover that portrays your story and build your credibility too.
5.Then we will set to work on your ‘Core Story’. As you are aware old style marketing just doesn’t cut it with the new savvy client, so we need to tell ‘our story’, ‘our way’. Story telling has been at the forefront of getting clients and customers for some years now. You will share your ‘vision’, your ‘why’ and your 'knowledge' on your current clients. This story will be the backbone of everything you do, getting staff and clients alike.
6. One of the most overlooked opportunities for salon owners to increase their takings and make more money is hidden in their computer system. You will learn how to get clients to stay loyal to you and also learn the secrets to getting clients to visit more often. This Keep In Touch Strategy can increase takings by a whopping $50,000 in a year.
7. Then we will focus on Client Satisfaction Mastery... where we focus not only on ‘HOW’ to do a great consultation, but also on making sure you have every step of the client journey mapped out. Which will maximize your retail and service sales. We have been working on this for years and have it down to a science now. We will give you templates and help you customize them for YOUR salon.
8. One of the keys to getting your salon to earn MORE while you are working LESS is the ‘Remarkable Service’... you’ll be able to grow your salon and up your income, without adding any more hours to your day. This is about making the 'SALON' a destination ‘NOT YOU’. Getting your salon standards perfect and systemised is like multiplying you x 10 and NOT making YOU the busiest person in the salon, which will free up your time to run the salon you have always dreamed of.
9. Once we’ve plugged all the major leaks in your salon and decked you out with some of the best tools in the industry... you’ll be ready to multiply your success and crank up your team’s results. In our ‘Team Meeting Planner’ not only will we determine the meeting rhythms you need to maximize accountability, but also we will make sure you have a detailed outline of the BIG picture (how much your salon is expected to grow this year) and portray this to the smaller picture (how you will get your team to do their part). The most important meetings are based on teaching your team about all that you will be learning in this course to keep them productive and on track. (Oh yeah, and learn the secret to get you to stop motivating them, and how to get your team to motivate themselves willingly!)
Any one of these things can move the needle immediately for your salon, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for your salon specifically...so we'll be able to spend more time on that specific one with you.
It's time to do something different....
Here’s a very real problem: too many salon owners open their salon doors and never manage to earn a life-changing wage.
In fact most salon owners never get themselves out of what I call the War Zone. Perhaps this is true for you too?
You’re not happy with your income and you’re only partly happy with your salons results.
So you do what all salon owners do: you work harder and you try to improve.
But nothing changes.
Nothing changes because it’s not your mindset that needs fixing, it’s your SALON MODEL that needs to change.
Today, you’re working on trying to get new clients into your salon, you try to convert them using old fashioned methods and special offers, you end up working a lot harder for little money and that leaves you busy and exhausted.
That doesn’t happen in my world. In my world – and for my own clients – we do things differently.
MORE MONEY, MORE TIME OFF, AND MORE SATISFIED CLIENTS.
How differently do things look in this world?
A Lifestyle Salon Needs........
For the past few years I’ve been teaching salon owners how to ATTRACT good quality clients, CONVERT them into raving fans and DELIVER a remarkable service to keep the client coming back for more.
I work with hair and beauty salon owners who want a more sustainable, leveraged lifestyle and business through working smarter NOT harder.
When you commence the Foundational Salon Systems you’ll learn, side-by-side with me in the trenches EXACTLY how to create a salon that allows you to dramatically increase the income you earn, to cut your working hours in half (at least) to work WHEN you want to, and how to use tools and methodologies that get you to 'rinse and repeat' this system any time you want.
But perhaps most importantly, you’ll learn how to build a salon that lets you live a life of massive personal freedom. And while that kind of life might not be for you, that’s OK. You get to choose the kind of life you want, because you’ll have a ton of time to do it.
'The More Profit More Freedom Intensive Course With Richard McCabe...'
We don’t just learn together. We do together. It’s not a seminar room.
It’s a workroom.
I roll up my sleeves and we BUILD.
We believe your SALON needs to earn you more MONEY in less TIME, while giving you the FREEDOM to live the life you WANT to live.
All our material is designed to help you with those three elements.
We use advanced, cutting-edge strategies as well as progressive tools, to help you rapidly grow your salon to be the business you dream of and deserve.
Here at iSalon Coaching, we have done the hard work so you don’t have to.
All killer. No filler.
Here's how it will work...
Each week, we'll focus on one of the core salon building strategies. Then, we'll get together as a group to talk about it and brainstorm specific strategies for YOUR salon...so you can put it into action and report on your results.
All calls will be recorded so you can catch up if you miss a week. The more you implement... the more I’ll work with you.
We’re going to be working closely together, so I’d like you to be sure you have some time to dedicate to this over the next couple of months.
Ready to find out more?
Book a chat with Richard here!