Lifestyle Salon Coaching, operated by Lifestyle Salon System ("we", "us", "our"), respects your privacy and is committed to protecting your personal

information. This Privacy Notice explains how we collect, use, store and protect personal information when you visit our website, complete our Salon Health Check, contact us, attend our workshops or events, enquire about our coaching or SAAMM services, or otherwise interact with us.

1. Who we are

Data Controller: Lifestyle Salon System

Website: https://lifestylesaloncoach.com

Privacy contact: [email protected]

Business address: 2 49 Hutton Road, Australia NSW 2262

For UK data protection purposes, Lifestyle Salon System is responsible for deciding how and why your personal information is processed.

2. Information we collect

Depending on how you interact with us, we may collect:

• Your name

• Email address

• Telephone/mobile number

• Business/salon name

• Information about your salon and team

• Information about salon turnover, bookings, revenue, client retention and business performance

• Answers you provide through our Salon Health Check, quizzes, surveys or forms

• Your interests and areas where you would like business support

• Information about enquiries, coaching, workshops and events

• Communications and correspondence between you and us

• Marketing preferences and consent records

• Information about how you interact with our emails, SMS messages and other communications

• Website usage information, including IP address, browser/device information and cookie identifiers

• Information relating to your interactions with our website, chatbot, forms and other online toolsPlease do not provide information that is unnecessary for your enquiry or assessment.

3. How we collect your information

We may collect information when you:

• Visit our website

• Complete the free Salon Health Check

• Complete a form, quiz or survey

• Contact us

• Request information

• Register for a workshop, event or coaching programme

• Enquire about SAAMM

• Subscribe to marketing communications

• Communicate with us by email, SMS, social media or other messaging channels

• Interact with our website, chatbot, advertising or analytics technologies

4. How we use your information

We may use your information to:

• Provide and administer the Salon Health Check

• Prepare and deliver personalised reports

• Respond to enquiries

• Provide coaching, workshops, training and related services

• Assess whether our services may be suitable for your business

• Provide and support SAAMM services

• Manage bookings, events and customer relationships

• Improve our website, services and customer experience

• Understand how our website and marketing campaigns perform

• Send marketing communications where we are legally permitted to do so

• Send email or SMS communications where you have provided the required permission

• Identify opportunities to reactivate or communicate with existing customers where permitted by law

• Maintain records of consent, preferences and objections

• Protect our systems, website and business

• Meet legal and regulatory obligations

5. Marketing communications

Where required by law, we will ask for your consent before sending direct marketing by email or SMS. Email and SMS marketing permissions will be treated separately.

For example, you may be able to choose:

• I would like to receive marketing emails from Lifestyle Salon Coaching.

• I would like to receive marketing SMS messages from Lifestyle Salon Coaching.

You do not have to agree to marketing in order to submit an enquiry or use a service unless specifically stated and legally justified. You can withdraw marketing consent at any time by using the unsubscribe facility in an email, following the instructions in an SMS, contacting us, or using

another available preference-management method. The ICO states that where PECR requires consent for electronic marketing, legitimate interests cannot be used as a substitute for that consent.

6. Salon Health Check and profiling

Our Salon Health Check may ask questions about your salon, business performance and areas where you require support.

We may use the information you provide to:

• Generate a personalised assessment or report

• Identify areas of potential business improvement

• Segment enquiries according to their interests or needs

• Determine which information, coaching or services may be relevant

• Follow up with you about your assessment or enquiry

Where profiling or automated processing is used, we will provide appropriate information about it and assess whether additional safeguards are required. We will not use your information to make decisions producing legal or similarly significant effects solely through automated processing unless permitted by law and appropriate safeguards are in place.

7. Lawful bases

Depending on the circumstances, we may process personal information under one or more of the following lawful bases:

Consent — where you have actively agreed to a particular use of your information, such as certain marketing or non-essential cookies.

Contract — where processing is necessary to provide a service you have requested or to take steps before entering into a contract.

Legitimate interests — where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

Legal obligation — where processing is necessary for us to comply with a legal or regulatory requirement.

Where we rely on legitimate interests, we will consider whether the processing is necessary and proportionate and whether appropriate safeguards are required.

8. Cookies and similar technologies

Our website may use cookies, pixels, tags, scripts, local storage and similar technologies. Some technologies are necessary for the website to function. Others may be used for analytics, advertising, personalisation, performance measurement or other purposes.Where consent is legally required, we will ask for your consent before using those technologies. You can read more in our Cookie Policy.

9. Service providers and processors

We may use third-party providers to operate our website and business, including providers of:

• Website hosting

• Forms and surveys

• CRM systems

• Email marketing

• SMS communications

• Automation

• Analytics

• Advertising

• Chat and messaging

• Payment services

• Event management

• Data storage and security

Where a provider processes personal data on our behalf, we will take appropriate steps to ensure that the relationship and processing meet applicable data protection requirements. Some providers may process information outside the UK. Where international transfers occur, we will use an appropriate legal transfer mechanism and safeguards where required.

10. Data retention

We do not keep personal information indefinitely. We retain information for only as long as reasonably necessary for the purpose

for which it was collected, including to:

• Provide requested services

• Maintain appropriate business records

• Demonstrate consent

• Manage marketing preferences and suppression requests

• Meet legal, accounting or regulatory requirements

• Resolve disputes

• Protect our legitimate business interests

Retention periods may differ depending on the type of information and the purpose for which it is held. Where you withdraw marketing consent, we may retain a limited suppression record so that we can respect your request and avoid contacting you again for the same marketing purpose.

11. Your rights

Depending on the circumstances, you may have rights under UK data protection law including the right to:

• Request access to your personal information

• Request correction of inaccurate information

• Request deletion of your information

• Request restriction of processing

• Object to certain processing

• Object to direct marketing

• Withdraw consent where processing is based on consent

• Request portability of information where the right applies

• Ask questions about automated decision-making and profiling where applicable

You can exercise your rights by contacting: [email protected]. You will not normally have to pay to exercise your rights. We may need to verify your identity before responding to certain requests.

12. Direct marketing objections

You have an absolute right to object to the processing of your personal information for direct marketing purposes. If you ask us to stop marketing to you, we will update our marketing systems and suppression records accordingly. We may retain the minimum information necessary to ensure that your objection continues to be respected.

13. Data security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. Access to personal information is restricted to people and service providers who need it for legitimate business purposes.

14. Data breaches

If we become aware of a personal data breach, we will assess the incident and take appropriate action in accordance with applicable UK data protection requirements. Where legally required, we will notify the Information Commissioner's Office and/or affected individuals.

15. Third-party websites

Our website may contain links to third-party websites, services or platforms. We are not responsible for the privacy practices of third-party websites. You should review their privacy information before providing personal information to them.

16. Changes to this notice

We may update this Privacy Notice from time to time to reflect changes to our services, technology, legal requirements or business practices. The latest version will be published on this website with the relevant update date.

17. Contact us

If you have questions about this Privacy Notice or how we process personal information, please contact:

Lifestyle Salon System

Email: [email protected]

Address: 2 49 Hutton Road, Australia NSW 2262

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), if you believe your personal information has been handled unlawfully.

ICO: https://ico.org.uk/