Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the rocket domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/lifesxe3/public_html/wp-includes/functions.php on line 6114
{"id":8996,"date":"2018-04-13T16:13:45","date_gmt":"2018-04-13T16:13:45","guid":{"rendered":"https:\/\/lifestylesaloncoach.com\/\/?p=8996"},"modified":"2020-06-11T11:11:03","modified_gmt":"2020-06-11T11:11:03","slug":"the-power-of-marketing-momentum","status":"publish","type":"post","link":"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/","title":{"rendered":"The Power Of Marketing Momentum"},"content":{"rendered":"

Every day, we are subjected to literally thousands of marketing messages and promises \u2013 in your email, your Facebook newsfeed, plastered on billboards, on the radio, on TV and in your letterbox. Everyone\u2019s trying to get their message through. So how can your marketing messages cut through all this noise?<\/p>\n

In this cluttered marketing environment, taking an ad-hoc approach, or thinking that a single campaign is going to get you instant amazing results, is kamikaze marketing: it can be a waste of time and money.<\/p>\n

<\/p>\n

There\u2019s no \u2018magic bullet\u2019 in terms of marketing success for salon owners.<\/p>\n

However there is a bulletproof strategy that works: build and maintain marketing momentum.<\/p>\n

<\/p>\n

<\/iframe><\/p>\n <\/p>\nIf people see your name and message once, they\u2019re likely to forget about it. But if they see it many times, across multiple channels, they\u2019re more likely to start remembering you.<\/p>\nInitially they\u2019ll remember your brand, then, as your momentum picks up, they\u2019ll start understanding what your brand does, and the benefits you\u2019re going to bring them.<\/p>\nIt\u2019s like a train gathering speed and collecting passengers along the way.<\/p>\nMarketing Mastery<\/strong>… this is where you should focus not only on \u2018how\u2019 to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently, which will maximize your salon growth.<\/p>\nA marketing plan is basically a way to layout (to plan) the marketing for your salon. It covers everything from information about your target market to specific step-by-step processes you will use to build certain marketing systems and strategies.\u00a0 A marketing plan serves as a map to help you and your team get to the destination you\u2019ve chosen for your salon.<\/p>\n <\/p>\n<h2>Why Is A Marketing Plan Important?<\/h2>\n <\/p>\nFrankly, marketing is one of the single most important places you can focus your attention in your salon.<\/p>\n <\/p>\nMarketing equals money, when it is done right, and most salon owners don\u2019t put nearly enough attention on their marketing planning process, or on their marketing.<\/p>\n <\/p>\nThat means that creating a solid marketing plan that can help guide you throughout the year, and help you stay focused on building the systems you determined would support your salon growth the way you want it to go.<\/p>\n <\/p>\nIt is one of the best ways to assure your success.<\/p>\n <\/p>\nI believe this step is SO important I dedicate a whole module teaching my private clients how to build new habits, marketing habits that start to attract high paying clients forever.<\/p>\n <\/p>\nIf you do nothing, you are leaving your future to chance, I say take control and start marketing like a master.<\/p>\n <\/p>\nRichard\u00a0<\/span><\/p>\nLifestyle Salon Coach<\/p>\n <\/p>\nP.S. Whenever you\u2019re ready… here are 3 ways I can help you grow your salon business:<\/p>\n <\/p>\nYou can book a strategy success session chat with me here: <a href=\"http:\/\/calendly.com\/isaloncoaching\">calendly.com\/isaloncoaching<\/a><\/p>\n <\/p>\nor check out my next FREE workshop here <a href=\"https:\/\/buff.ly\/2oGkVxT\">http:\/\/bit.ly\/2Fg18MA<\/a><\/p>\n <\/p>\nor join my FREE Facebook page for lifestyle salon owners <a href=\"http:\/\/bit.ly\/2GNco0B\">http:\/\/bit.ly\/2GNco0B<\/a><\/p>\n <\/p>\nEither way lets start getting your salon out of the War Zone.<\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"Every day, we are subjected to literally thousands of marketing messages and promises \u2013 in your email, your Facebook newsfeed, plastered on billboards, on the radio, on TV and in your letterbox. Everyone\u2019s trying to get their message through. So how can your marketing messages cut through all this noise? In this cluttered marketing environment, taking an ad-hoc approach, or thinking that a single campaign is going to get you instant amazing results, is kamikaze marketing: it can be a waste of time and money.   There\u2019s no \u2018magic bullet\u2019 in terms of marketing success for salon owners. However there is a bulletproof strategy that works: build and maintain marketing momentum.       If people see your name and message once, they\u2019re likely to forget about it. But if they see it many times, across multiple channels, they\u2019re more likely to start remembering you. Initially they\u2019ll remember your brand, then, as your momentum picks up, they\u2019ll start understanding what your brand does, and the benefits you\u2019re going to bring them. It\u2019s like a train gathering speed and collecting passengers along the way. Marketing Mastery… this is where you should focus not only on \u2018how\u2019 to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently, which will maximize your salon growth. A marketing plan is basically a way to layout (to plan) the marketing for your salon. It covers everything from information about your target market to specific step-by-step processes you will use to build certain marketing systems and strategies.\u00a0 A marketing plan serves as a map to help you and your team get to the destination you\u2019ve chosen for your salon.   Why Is A Marketing Plan Important?   Frankly, marketing is one of the single most important places you can focus your attention in your salon.   Marketing equals money, when it is done right, and most salon owners don\u2019t put nearly enough attention on their marketing planning process, or on their marketing.   That means that creating a solid marketing plan that can help guide you throughout the year, and help you stay focused on building the systems you determined would support your salon growth the way you want it to go.   It is one of the best ways to assure your success.   I believe this step is SO important I dedicate a whole module teaching my private clients how to build new habits, marketing habits that start to attract high paying clients forever.   If you do nothing, you are leaving your future to chance, I say take control and start marketing like a master.   Richard\u00a0 Lifestyle Salon Coach   P.S. Whenever you\u2019re ready… here are 3 ways I can help you grow your salon business:   You can book a strategy success session chat with me here: calendly.com\/isaloncoaching   or check out my next FREE workshop here http:\/\/bit.ly\/2Fg18MA   or join my FREE Facebook page for lifestyle salon owners http:\/\/bit.ly\/2GNco0B   Either way lets start getting your salon out of the War Zone.      <\/p>\n","protected":false},"author":2,"featured_media":10808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[82],"class_list":["post-8996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salon-marketing","tag-salon-marketing"],"yoast_head":"\n<title>The Power Of Marketing Momentum - Lifestyle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power Of Marketing Momentum - Lifestyle\" \/>\n<meta property=\"og:description\" content=\"Every day, we are subjected to literally thousands of marketing messages and promises \u2013 in your email, your Facebook newsfeed, plastered on billboards, on the radio, on TV and in your letterbox. Everyone\u2019s trying to get their message through. So how can your marketing messages cut through all this noise? In this cluttered marketing environment, taking an ad-hoc approach, or thinking that a single campaign is going to get you instant amazing results, is kamikaze marketing: it can be a waste of time and money.   There\u2019s no \u2018magic bullet\u2019 in terms of marketing success for salon owners. However there is a bulletproof strategy that works: build and maintain marketing momentum.       If people see your name and message once, they\u2019re likely to forget about it. But if they see it many times, across multiple channels, they\u2019re more likely to start remembering you. Initially they\u2019ll remember your brand, then, as your momentum picks up, they\u2019ll start understanding what your brand does, and the benefits you\u2019re going to bring them. It\u2019s like a train gathering speed and collecting passengers along the way. Marketing Mastery… this is where you should focus not only on \u2018how\u2019 to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently, which will maximize your salon growth. A marketing plan is basically a way to layout (to plan) the marketing for your salon. It covers everything from information about your target market to specific step-by-step processes you will use to build certain marketing systems and strategies.\u00a0 A marketing plan serves as a map to help you and your team get to the destination you\u2019ve chosen for your salon.   Why Is A Marketing Plan Important?   Frankly, marketing is one of the single most important places you can focus your attention in your salon.   Marketing equals money, when it is done right, and most salon owners don\u2019t put nearly enough attention on their marketing planning process, or on their marketing.   That means that creating a solid marketing plan that can help guide you throughout the year, and help you stay focused on building the systems you determined would support your salon growth the way you want it to go.   It is one of the best ways to assure your success.   I believe this step is SO important I dedicate a whole module teaching my private clients how to build new habits, marketing habits that start to attract high paying clients forever.   If you do nothing, you are leaving your future to chance, I say take control and start marketing like a master.   Richard\u00a0 Lifestyle Salon Coach   P.S. Whenever you\u2019re ready… here are 3 ways I can help you grow your salon business:   You can book a strategy success session chat with me here: calendly.com\/isaloncoaching   or check out my next FREE workshop here http:\/\/bit.ly\/2Fg18MA   or join my FREE Facebook page for lifestyle salon owners http:\/\/bit.ly\/2GNco0B   Either way lets start getting your salon out of the War Zone.      \" \/>\n<meta property=\"og:url\" content=\"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/\" \/>\n<meta property=\"og:site_name\" content=\"Lifestyle\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-13T16:13:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-11T11:11:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lifestylesaloncoach.com\/wp-content\/uploads\/2018\/04\/Marketing-Momentum.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/\",\"url\":\"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/\",\"name\":\"The Power Of Marketing Momentum - Lifestyle\",\"isPartOf\":{\"@id\":\"https:\/\/lifestylesaloncoach.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lifestylesaloncoach.com\/wp-content\/uploads\/2018\/04\/Marketing-Momentum.jpg\",\"datePublished\":\"2018-04-13T16:13:45+00:00\",\"dateModified\":\"2020-06-11T11:11:03+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/#primaryimage\",\"url\":\"https:\/\/lifestylesaloncoach.com\/wp-content\/uploads\/2018\/04\/Marketing-Momentum.jpg\",\"contentUrl\":\"https:\/\/lifestylesaloncoach.com\/wp-content\/uploads\/2018\/04\/Marketing-Momentum.jpg\",\"width\":1024,\"height\":576},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lifestylesaloncoach.com\/#website\",\"url\":\"https:\/\/lifestylesaloncoach.com\/\",\"name\":\"Lifestyle\",\"description\":\"Salon System\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lifestylesaloncoach.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/lifestylesaloncoach.com\/author\/\"}]}<\/script>\n","yoast_head_json":{"title":"The Power Of Marketing Momentum - Lifestyle","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/","og_locale":"en_US","og_type":"article","og_title":"The Power Of Marketing Momentum - Lifestyle","og_description":"Every day, we are subjected to literally thousands of marketing messages and promises \u2013 in your email, your Facebook newsfeed, plastered on billboards, on the radio, on TV and in your letterbox. Everyone\u2019s trying to get their message through. So how can your marketing messages cut through all this noise? In this cluttered marketing environment, taking an ad-hoc approach, or thinking that a single campaign is going to get you instant amazing results, is kamikaze marketing: it can be a waste of time and money.   There\u2019s no \u2018magic bullet\u2019 in terms of marketing success for salon owners. However there is a bulletproof strategy that works: build and maintain marketing momentum.       If people see your name and message once, they\u2019re likely to forget about it. But if they see it many times, across multiple channels, they\u2019re more likely to start remembering you. Initially they\u2019ll remember your brand, then, as your momentum picks up, they\u2019ll start understanding what your brand does, and the benefits you\u2019re going to bring them. It\u2019s like a train gathering speed and collecting passengers along the way. Marketing Mastery… this is where you should focus not only on \u2018how\u2019 to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently, which will maximize your salon growth. A marketing plan is basically a way to layout (to plan) the marketing for your salon. It covers everything from information about your target market to specific step-by-step processes you will use to build certain marketing systems and strategies.\u00a0 A marketing plan serves as a map to help you and your team get to the destination you\u2019ve chosen for your salon.   Why Is A Marketing Plan Important?   Frankly, marketing is one of the single most important places you can focus your attention in your salon.   Marketing equals money, when it is done right, and most salon owners don\u2019t put nearly enough attention on their marketing planning process, or on their marketing.   That means that creating a solid marketing plan that can help guide you throughout the year, and help you stay focused on building the systems you determined would support your salon growth the way you want it to go.   It is one of the best ways to assure your success.   I believe this step is SO important I dedicate a whole module teaching my private clients how to build new habits, marketing habits that start to attract high paying clients forever.   If you do nothing, you are leaving your future to chance, I say take control and start marketing like a master.   Richard\u00a0 Lifestyle Salon Coach   P.S. Whenever you\u2019re ready… here are 3 ways I can help you grow your salon business:   You can book a strategy success session chat with me here: calendly.com\/isaloncoaching   or check out my next FREE workshop here http:\/\/bit.ly\/2Fg18MA   or join my FREE Facebook page for lifestyle salon owners http:\/\/bit.ly\/2GNco0B   Either way lets start getting your salon out of the War Zone.      ","og_url":"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/","og_site_name":"Lifestyle","article_published_time":"2018-04-13T16:13:45+00:00","article_modified_time":"2020-06-11T11:11:03+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/lifestylesaloncoach.com\/wp-content\/uploads\/2018\/04\/Marketing-Momentum.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/","url":"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/","name":"The Power Of Marketing Momentum - Lifestyle","isPartOf":{"@id":"https:\/\/lifestylesaloncoach.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/#primaryimage"},"image":{"@id":"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/#primaryimage"},"thumbnailUrl":"https:\/\/lifestylesaloncoach.com\/wp-content\/uploads\/2018\/04\/Marketing-Momentum.jpg","datePublished":"2018-04-13T16:13:45+00:00","dateModified":"2020-06-11T11:11:03+00:00","author":{"@id":""},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lifestylesaloncoach.com\/the-power-of-marketing-momentum\/#primaryimage","url":"https:\/\/lifestylesaloncoach.com\/wp-content\/uploads\/2018\/04\/Marketing-Momentum.jpg","contentUrl":"https:\/\/lifestylesaloncoach.com\/wp-content\/uploads\/2018\/04\/Marketing-Momentum.jpg","width":1024,"height":576},{"@type":"WebSite","@id":"https:\/\/lifestylesaloncoach.com\/#website","url":"https:\/\/lifestylesaloncoach.com\/","name":"Lifestyle","description":"Salon System","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lifestylesaloncoach.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/lifestylesaloncoach.com\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/lifestylesaloncoach.com\/wp-json\/wp\/v2\/posts\/8996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifestylesaloncoach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifestylesaloncoach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifestylesaloncoach.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lifestylesaloncoach.com\/wp-json\/wp\/v2\/comments?post=8996"}],"version-history":[{"count":0,"href":"https:\/\/lifestylesaloncoach.com\/wp-json\/wp\/v2\/posts\/8996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifestylesaloncoach.com\/wp-json\/wp\/v2\/media\/10808"}],"wp:attachment":[{"href":"https:\/\/lifestylesaloncoach.com\/wp-json\/wp\/v2\/media?parent=8996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifestylesaloncoach.com\/wp-json\/wp\/v2\/categories?post=8996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifestylesaloncoach.com\/wp-json\/wp\/v2\/tags?post=8996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}