Watch how I unpack the 9 simple ways to get your salon busy.
This is what you should be working on as a salon owner.
I’m starting a new Fast Growth Salon Systems Case Study Group this month, and I’m looking for a handful of salon owners to work with to create successful case-studies before our official launch of the Fast Growth Salon Systems Program.
I’ve been working very closely with a small group of salons over the last 10 weeks.
Here’s some of what we’re going to work on:
ATTRACT: new high paying clients not bargain chasers
CONVERT: them into raving fans so they’re loyal to your brand.
DELIVER: remarkable service and get referrals on tap
Check out the webinar this week 😀 Thats goes into more details on these 9 topics.
Click here for access.
1. We’ll start with building your Salons Authority as clients are more savvy these days and want to go to ‘the salon expert’ We’ll work on your ‘what to say’ and ‘how often’ you need to put your message out to get noticed. As we all know adverts DO NOT work any more. We’ll get you the new clients and money you’re after.
2. Next, we’ll take you through our ‘Money Map’ Model; with a goal to get you to 30% and higher takings this year. The key to how many clients you need, who they are and how do you find them. We want to get this up and running early so it will immediately impact your bottom line profit before the case study program is over.
3. Then we will focus on Marketing Mastery… where we focus not only on ‘how’ to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently, which will maximize your salon growth. We have been working on this for years and have it down to a science now. We will give you templates and help you organise new good habits for YOUR salon.
4. Once the salon has been seen and noticed by new clients we need to ‘seal the deal’. They will go and check you out; branding your salon is a MUST to get prospective clients to believe in your story. You’ll have your Facebook page and website have a makeover that portrays your story and build your credibility too.
5.Then we will set to work on your ‘core story’. As you are aware old style marketing just doesn’t cut it with the new savvy client, so we need to tell ‘our story’, ‘our way’. Story telling has been at the forefront of getting clients and customers for some years now. You will share your ‘vision’, your ‘why’ and your knowledge on your current clients. This story will be the backbone of everything you do, getting staff and clients alike.
6. One of the most overlooked opportunities for salon owners to increase their takings and make more money is hidden in their computer system. You will learn how to get clients to stay loyal to you and also learn the secrets to getting clients to visit more often. This keep in touch strategy can increase takings by a whopping $50,000 in a year.
7. Then we will focus on Client Satisfaction Mastery… where we focus not only on ‘how’ to do a great consultation, but also on making sure you have every step of the client journey mapped out. Which will maximize your retail and service sales. We have been working on this for years and have it down to a science now. We will give you templates and help you customize them for YOUR salon.
8. One of the keys to getting your salon to earn MORE while you are working LESS is the ‘Remarkable Service’… you’ll be able to grow your salon and up your income, without adding any more hours to your day. This is about making the ‘salon’ a destination ‘NOT YOU’. Getting your salon standards perfect and systemised is like multiplying you 10x and NOT making YOU the busiest person in the salon, which will free up your time to run the salon you have always dreamed of.
9. Once we’ve plugged all the major leaks in your salon and decked you out with some of the best tools in the industry… you’ll be ready to multiply your success and crank up your team’s results. In our ‘Team Meeting Planner’ not only will we determine the meeting rhythms you need to maximize accountability, but also we will make sure you have a detailed outline of the BIG picture( how much your salon is expected to grow this year) and portray this to the smaller picture (how you will get your team to do their part). The most important meetings are based on teaching your team about all that you will be learning in this course to keep them productive and on track. (Oh yeah, and learn the secret to get you to stop motivating them, and how to get your team to motivate themselves willingly!)
Any one of these things can move the needle immediately for your salon, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for your salon specifically…so we’ll be able to spend more time on that specific one with you.
These next couple of months, I’ll be working with a small group of salons personally… and I only want to work with a handful of salons owners who can implement, test and report back on the results.
I’ll use YOUR Salon as one of the Case Studies to apply these strategies.
I’m ready to get started right away and I’m inviting YOU to join the Salon Case Study Team.
Here’s how it will work…
Each week, we’ll focus on one of the core salon building strategies. Then, we’ll get together as a group to talk about it and brainstorm specific strategies for YOUR salon…so you can put it into action and report on your results.
I really want to create some great case studies from this, so I’ll be spending 9 weeks with you to make sure we maximize your results.
All calls will be recorded so you can catch up if you miss a week. The more you implement… the more I’ll work with you.
We’re going to be working closely together, so I’d like you to be sure you have some time to dedicate to this over the next couple of months.
Check out the webinar this week 😀
Click here for access.
Richard