Well, let me tell you a story!
I have some magic beans and if you buy them and use them your salon will grow like magic. It’s that simple! You don’t need to do much at all, in fact you could even just get off the tools and count the golden eggs all day if you wanted.
How does this story resonate with you?
Utter rubbish?
Well, let me tell you about running a successful salon. I should know I ran a few and I also help hundreds of salon owners grow their salons to a lifestyle status.
There is NOT one thing that will make your salon successful.
There are lots of elements that you need to do to grow your salon, to be strong like a beanstalk.
You need to be able to ATTRACT attention, get your message out there and get prospective clients to know you exist. There is no point in being the best-kept secret in town.
You need to then CONVERT them in to paying clients; I don’t think your landlord takes ‘Facebook likes’ as payment.
And third you need to DELIVER a remarkable service. Not average, not just enough, REMARKABLE.
15% of success is based on technical ability, while the other 85% is the client experience.
Master all three and your salon will grow.
Or you can go and buy the latest bag of magic beans (however they are disguised)
Here’s how to do all three well.
ATTRACT: new high paying clients not bargain chasers
CONVERT: them into raving fans so they’re loyal to your brand.
DELIVER: remarkable service and get referrals on tap
Start with building your Salons Authority as clients are more savvy these days and want to go to ‘the salon expert’.
A clear goal to get you to 30% and higher takings this year. The key to how many clients you need, who they are and how do you find them, will result in more money in your till.
Learn ‘HOW’ to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently.
BRANDING your salon is a MUST to get prospective clients to believe in your story.
Then you need to work on your ‘CORE STORY’. As you are aware old style marketing just doesn’t cut it with the new savvy client.
You need to learn how to get clients to stay loyal to you and also learn the secrets to getting clients to visit more often. This keep in touch strategy can increase takings by a whopping $50,000 in a year.
Client Satisfaction Mastery… where you focus not only on ‘HOW’ to do a great consultation, but also on making sure you have every step of the client journey mapped out.
One of the keys to getting your salon to earn MORE while you are working LESS is the ‘Remarkable Service’… you’ll be able to grow your salon and up your income, without adding any more hours to your day
Once you have plugged all the major leaks in your salon then you’ll be ready to multiply your success and crank up your team’s results. Master the art of Team Meeting, gelling everything together.
Any one of these things can move the needle immediately for your salon, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for your salon.
Interested to learn how to grow your salon without magic beans?
Comment WAR ZONE and I will send you some great info and some awesome videos to get your new journey off to a flying start.