Good News For Those Salon Owners That Are Trying To Find Salon Clients
Too many salon owners are just treading water. THE WAR ZONE You will hear me say it over and over again. You’re doing the same as every other salon is doing, before and afters, specials, discounts and rubbish posts no-one wants to see. Your salon is invisible to new clients. If you’re stuck in ‘Salon Owners Ground Hog Day’, then you need to DO SOMETHING to change what you’re doing. I believe you need to be able to ATTRACT/CONVERT/DELIVER to take your salon from mediocre to extraordinary. Here’s some of what you should be working on: ATTRACT: new high paying clients not bargain chasers. CONVERT: them into raving fans so they’re loyal to your brand. DELIVER: remarkable service and get referrals on tap. Start with building your Salons Authority as clients are more savvy these days and want to go to ‘the salon expert’. A clear goal to get you to 30% and higher takings this year. The key to how many clients you need, who they are and how do you find them, will result in more money in your till. Learn ‘HOW’ to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently. Branding your salon is a MUST to get prospective clients to believe in your story. Then you need to work on your ‘CORE STORY’. As you are aware old style marketing just doesn’t cut it with the new savvy client. You need to learn how to get clients to stay loyal to you and also learn the secrets to getting clients to visit more often. This keep in touch strategy can increase takings by a whopping $50,000 in a year. Client Satisfaction Mastery… where you focus not only on ‘HOW’ to do a great consultation, but also on making sure you have every step of the client journey mapped out. One of the keys to getting your salon to earn MORE while you are working LESS is the ‘Remarkable Service’… you’ll be able to grow your salon and up your income, without adding any more hours to your day Once you have plugged all the major leaks in your salon then you’ll be ready to multiply your success and crank up your team’s results. Master the art of Team Meeting, gelling everything together. Any one of these things can move the needle immediately for your salon, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for your salon. Interested to learn how to break that Salon Owners Ground Hog Day???? Comment WARZONE and I will send you some great info and some awesome videos to get your new journey off to a flying start.
7 out of 10 salon owners try to grow their salon the wrong way!
Are you one of the salon owners that concentrate on the wrong elements to actually grow your salon? If you are then this will resonate with you. Most salon owners worry about takings per week and staff issues. Will the takings be consistent? How do we grow the salon takings? Why am I the only busy person? Why are my staff not busy like me? Why is it just when I feel I’m getting ahead I have another quiet couple days and I’m back to where I started from? Check out this video on what are the two most important elements of running a salon and how you can work on these and staff happiness, takings and even profit will happen naturally. Where are you right now? Are you in Startup/Survival or Stability/Lifestyle? Wherever you are, know where you are and what the next level looks like. So what does it really take to build a system that brings you new clients every single week? What does it really take to move out of the War Zone into the Lifestyle section; and stay there? PLUS: Whenever you’re ready, here are 3 ways I can help you to grow your salon business: 1 Get a FREE salon business heath check up (Learn how healthy your salon really is) http://bit.ly/2fnOz6I 2 A 9 week Foundational Salon System course built for the smaller salon whose turnover is less than $450,000 Check it out here http://bit.ly/2vRKJKB 3 An Ultimate Salon System that not only fast tracks your salon out of the War Zone, but keeps you in the Lifestyle salon section. $450,000 – $700,000 http://bit.ly/2dLqu66 Till next time Take one stop closer to Money, Meaning and Freedom Rich
How To Improve Your Client Salon Retention
Small businesses lose 71 percent of its clients due to poor customer service. If you want to grow your salon FAST!!!! Then you need to look at how many new salon clients come back to your salon after their first visit, and how many regular clients you lose. Small business owners estimate that 11-20 percent of first time customers don’t return to their business. I think this is higher A five percent increase in customer retention can lead to an increase in profits of between 25 and 95 percent. So what are you doing about keeping your clients? The more clients you keep the busier your salon gets. Lets talk about HOW you can improve your clients experience and make more money. Where are you right now? Are you in Startup/Survival or Stability/Lifestyle? Wherever you are, know where you are and what the next level looks like. So what does it really take to build a system that brings you new clients every single week? What does it really take to move out of the warzone into the lifestyle section? And stay there. PLUS: Whenever you’re ready… here are 3 ways I can help you grow your salon business: A 9 week foundational course built for the smaller salon whose turnover is less than $450,000 A group coaching that fast tracks your salon out of the warzone, but keeps you into the lifestyle salon section. $450,000 – $700,000 One to one coaching – I’ll systemise your salon to take you all the way to the million dollar mark without you. Email Me Here Work smarter and leave the harder to others
How to win over that unhappy client and win them over for life.
Why do salon owners have to make a big deal when a client doesn’t like the result. Salon owners get defensive and take it personal. Their pride takes over and they have to argue their point. “It’s the clients fault, they changed their minds, they weren’t clear, they used wrong shampoo’s and so the blame goes on to everything but YOU. Check out this video why I believe you need a salon system to deal with every client problem. Would you like to know more? If you want to get some 1:1 help, we can jump on the phone for a quick call and brain storm how to get a profitable salon quickly and simply, you can book a Call With Me Here Check out a webinar that I’m doing on how to take your salon out of the war zone and into a lifestyle salon. Check It Out Here. Want to talk to me about coaching Email Me Here. Want to see more on my group coaching. Click Here Richard
Wealth Creation for Salon Owners
Wealth and a salon owner . . . is not often in the same sentence. But with some careful planning you can ensure that you are flush for the future.? Thousands of salon owners are sitting on a gold mine and don’t realize it! Your salon can be the driving force for creating extensive personal wealth? You will hear on any given Sunday a salon owner moaning about staff, clients and money ( lack of it). You will rarely hear a salon owner look at themselves and blame themselves for such mess they are in. Truth is only a small percentage of salon owners will finish there career with enough money to say that the journey was worth it. At best they will sell their salon for tens of thousands and go and find a part time job. I will show you can have a great salon, great staff, great clients and finish up with some serious money in the bank. You just need to know how to beat the system. The system at present is not working and leaves the salon owners in danger….. Not enough clients – 68% of millennials say they wouldn’t be loyalty to a brand if it doesn’t look after them. Not enough staff – 40% of staff are thinking about leaving their current employer The world out side your salon has changed and you need to change with it. I believe that to survive and thrive as a salon owner you need to be a master at three things. ATTRACT: new high paying clients not bargain chasers CONVERT: them into raving fans so they’re loyal to your brand. DELIVER: remarkable service and get referrals on tap Check out a FREE workshop I’m doing here and I will show how to get your salon busy and your staff motivated. Click Here To Get Reserve Your Seat
How to grow your hair and beauty salon.
Hey also I do a Friday Live on Facebook, so I thought if your interested I will show you what I talked about. If you want to catch me live just head over to Facebook check me out Richard McCabe at 7.00 am on Fridays ( NSW Time ) It was a great little Video Check it out here. Hey also I do a Friday Live on Facebook, so I thought if your interested I will show you what I talked about. If you want to catch me live just head over to Facebook check me out Richard McCabe at 7.00 am on Fridays ( NSW Time ) It was a great little Video Check it out here. I hope your week is going to plan and your salon is busy, busy, busy. I just wanted to share with you a sneak peak into some of my coaching and how we build Facebook ads FAST and straight to the ideal clients ( the ones that pay FULL price) Check it out below. Big thanks for watching I hope it helps you grow your salon FAST :). Look out for a live worksop I’m doing in a week or so 🙂 Rich BTW Check out a re run of what it takes to get your salon pumping and giving you a fantastic wage. Its about an hour long so grab a drink, bring your pen and paper and learn some new ways to grow your salon. Click here for FREE access to the workshop
How-To Generate Beauty Salon Leads For $3 Each Using Facebook Ads [Case Study]
Original Post from Jos Aguiar In this case study I’m going to share the exact campaign that we used to generate $3 leads for The Eyebrow Specialists. So if you want to learn how to use Facebook and smart advertising to grow your Beauty Salon then this is for you! Part 1: Start With A Great Offer One of the main things I look for in new clients is an attractive introductory offer. If they are using deep discount offer or ideally free offers to get people in the door, I get excited. That’s because value is created (and money is made) after people experience your business. Getting people in the door is the hard part so you need something that’s really going to drive them to take action… Once they are there, they experience how great your business is and then work their way up your value ladder. What’s a value ladder? Here’s an example… In most niches these would be called “upsells.” So for this client, we offered a voucher to experience a service they’d normally pay much more for. This would allow people to experience what a great salon and team this business has so they will keep coming back in the future. Part 2: Ad Creative & Copy For this client we actually ran 2 different ad creatives. 1 was an image, the other a video. For whatever reason, the ad below was the clear winner (that’s why we test!). Part 3: Ad Details . Ad Objective: Page Post Engagements Impressions: 1871 (How many people saw the ad.) Frequency: 1.74 (How many times people saw the ad on average.) Engagements: 50 Cost Per Engagement: $0.76 Post Comments: 15 Cost Per Comment: $3.00 Total Cost: $44.74 Relevancy Score: 8 (Score out of 1-10 how relevant the ad was to people who saw it.) Text: From skinny ” hook” Brows to smooth blended lines and a fuller looking brows. Kylie’s Eyebrow transformation within one appointment 👌 ❤ If you’d like to get your brows done like this comment with “I’m in” and we’ll message you with $20 of your first appointment. (limitted availability) Part 4: Campaign Results Before we got started (like I do with all clients) I found out what their target cost per lead was… Being a small business they were unsure of their numbers. So we based it on the lifetime value of a customer. Assuming each appointment had a value of $70 p/transaction and they came in once a month on average. For them, if they could generate leads for under $15, they were happy. Theoretically we used worse case scenario numbers so if they had good followup and experience when clients came in we could potentially spend much more to acquire the customer. So during the 9 days this campaign has been running, here are the results: Leads Generated: 15 Cost Per Lead: $3 Given the lead cost and that it was a “cold audience” meaning they’d never heard of my client before these results are fantastic. To increase that number we’d A/B test the images, test different offers and create “lookalike” audiences inside Facebook people who became clients. Part 5: Turning Traffic Into Leads So what happens when people commented on the ad? They were sent a message confirming details of the offer and giving them the opportunity to book in (most people were happy to do this straight away, others had a few questions). Here’s What You Should Do Next Learning what has worked for others is just the first step. But if you really want to maximize your potential on Facebook, you need to understand the powerful tools that you have at your fingertips… That’s why for the moment I’m offering a complimentary phone call to those wanting to start using Facebook Advertising in their own business. Here’s what we’re going to cover: The Pixel: A line of code you add to your website that let’s Facebook track what people do on your website and enable you to “retarget” them at a later time. Audiences: The groups of people that you target to show your ads to. Can be built from email lists, website visitors, people who interact with your brand online and more. Irresistible Offers: Giving people a good reason to come into your business is key. Creating urgency and scarcity (legitimately) is the best way to do this. Brand Awareness Campaigns: People don’t want to see sales ads from businesses they’ve never heard of. Campaigns that generate local awareness get your “foot in the door” so people are expecting to hear from you again. Great Design & Copy: The real secret to making Facebook ads work is beautifully designed ads with strong copy that makes people act. Click here to message me and book a time.
9 simple ways to get your salon busy.
Watch how I unpack the 9 simple ways to get your salon busy. This is what you should be working on as a salon owner. I’m starting a new Fast Growth Salon Systems Case Study Group this month, and I’m looking for a handful of salon owners to work with to create successful case-studies before our official launch of the Fast Growth Salon Systems Program. I’ve been working very closely with a small group of salons over the last 10 weeks. Here’s some of what we’re going to work on: ATTRACT: new high paying clients not bargain chasers CONVERT: them into raving fans so they’re loyal to your brand. DELIVER: remarkable service and get referrals on tap Check out the webinar this week 😀 Thats goes into more details on these 9 topics. Click here for access. 1. We’ll start with building your Salons Authority as clients are more savvy these days and want to go to ‘the salon expert’ We’ll work on your ‘what to say’ and ‘how often’ you need to put your message out to get noticed. As we all know adverts DO NOT work any more. We’ll get you the new clients and money you’re after. 2. Next, we’ll take you through our ‘Money Map’ Model; with a goal to get you to 30% and higher takings this year. The key to how many clients you need, who they are and how do you find them. We want to get this up and running early so it will immediately impact your bottom line profit before the case study program is over. 3. Then we will focus on Marketing Mastery… where we focus not only on ‘how’ to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently, which will maximize your salon growth. We have been working on this for years and have it down to a science now. We will give you templates and help you organise new good habits for YOUR salon. 4. Once the salon has been seen and noticed by new clients we need to ‘seal the deal’. They will go and check you out; branding your salon is a MUST to get prospective clients to believe in your story. You’ll have your Facebook page and website have a makeover that portrays your story and build your credibility too. 5.Then we will set to work on your ‘core story’. As you are aware old style marketing just doesn’t cut it with the new savvy client, so we need to tell ‘our story’, ‘our way’. Story telling has been at the forefront of getting clients and customers for some years now. You will share your ‘vision’, your ‘why’ and your knowledge on your current clients. This story will be the backbone of everything you do, getting staff and clients alike. 6. One of the most overlooked opportunities for salon owners to increase their takings and make more money is hidden in their computer system. You will learn how to get clients to stay loyal to you and also learn the secrets to getting clients to visit more often. This keep in touch strategy can increase takings by a whopping $50,000 in a year. 7. Then we will focus on Client Satisfaction Mastery… where we focus not only on ‘how’ to do a great consultation, but also on making sure you have every step of the client journey mapped out. Which will maximize your retail and service sales. We have been working on this for years and have it down to a science now. We will give you templates and help you customize them for YOUR salon. 8. One of the keys to getting your salon to earn MORE while you are working LESS is the ‘Remarkable Service’… you’ll be able to grow your salon and up your income, without adding any more hours to your day. This is about making the ‘salon’ a destination ‘NOT YOU’. Getting your salon standards perfect and systemised is like multiplying you 10x and NOT making YOU the busiest person in the salon, which will free up your time to run the salon you have always dreamed of. 9. Once we’ve plugged all the major leaks in your salon and decked you out with some of the best tools in the industry… you’ll be ready to multiply your success and crank up your team’s results. In our ‘Team Meeting Planner’ not only will we determine the meeting rhythms you need to maximize accountability, but also we will make sure you have a detailed outline of the BIG picture( how much your salon is expected to grow this year) and portray this to the smaller picture (how you will get your team to do their part). The most important meetings are based on teaching your team about all that you will be learning in this course to keep them productive and on track. (Oh yeah, and learn the secret to get you to stop motivating them, and how to get your team to motivate themselves willingly!) Any one of these things can move the needle immediately for your salon, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for your salon specifically…so we’ll be able to spend more time on that specific one with you. These next couple of months, I’ll be working with a small group of salons personally… and I only want to work with a handful of salons owners who can implement, test and report back on the results. I’ll use YOUR Salon as one of the Case Studies to apply these strategies. I’m ready to get started right away and I’m inviting YOU to join the Salon Case Study Team. Here’s how it will work… Each week, we’ll focus on one of the core salon building strategies. Then, we’ll get together as a group to talk about
They laughed when I became a hairdresser but then I opened my own salon!!!
Many years ago when I became a hairdresser I had friends and family think that I was entering a dead end job for an award wage. Many of my friends went into high paid factory work, they hated their jobs but the wage was good. They lived for the weekends. But they stopped laughing when I opened up my own salon. Hair and beauty is known to not pay the best wage in the world, but when you get the chance to work your own hours and pay yourself a really great wage then life couldn’t be better. This should be the case for EVERY salon owner, but sadly it isn’t true. I became a salon coach by accident; I didn’t realize so many salon owners were so close to making money, yet so far from it too. If they worked on a few key areas it would change their lives. I just wanted to show and help as many salon owners as I could. You see I left school with minimum qualifications and no passion for what I wanted to do for work or even what I wanted in life. I fell into hairdressing and became hooked very quickly. I didn’t do it for the money. Even when I opened my salon is wasn’t about the money, and im sure it isn’t for you either. But…………. What I have learned over the years is money in the bank helps you become a better leader. Money brings less stress so you can concentrate on your team Money brings in security so you can relax and grow your team and not stress over quite days. Money helps you share the wealth and pay your team better Money brings refits and nice surroundings. And all this money brings in ‘NEW CLIENTS,’ your salon is looking great, your team is less pressured, you’re less stressed; you have the best and newest equipment and training. ‘NEW CLIENTS’ EQUALS MORE MONEY More money equals more clients. See how the momentum just keeps going. J So how do you start this momentum? Well that’s easy you just need to know how to attract clients to your salon and get them spending more. Its as easy as that. The only difficult part is that clients are more savvy than ever and you need to be positioning yourself as the expert in town. How do you do that? Well there is a number of ways and I am showing a bunch of salon owners exactly how to do this on Monday the 31st July live in a FREE workshop. I would love you to come along and join me as I show you what it takes to break the cycle and start earning more money for you, your team and your staff. Click here to register and bring it on.
How to grow your hair or beauty salon.
Are you looking to grow your salon but find it hard keeping and attracting clients? Thats because it takes certain skills to get your salon from where you are now to the next level. Let me explain. There are four types of salon owner, each are categorised from start up to millionaire status. Which owner are you? And which owner would you rather be……. Learn how one of these owners is hard to make money in? Check out this FREE online seminar I’m doing showing you why the OLD way to run a salon just doesn’t work any more and what it takes to grow your salon into a lifestyle salon A salon that GIVES YOU the lifestyle you want. Click here for FREE access Richard isaloncoaching.com
How to find salon clients
How to get your salon Busy! Busy! Busy! You know that adverts aren’t getting you any results? You know Facebook is not making people call your salon? Take a look as I show you how to attract clients like turning on a tap. Convert them into raving fans. And by Delivering 5 star service your salon will be full to the brim in no time at all. Please leave me your comments, i love reading them. Also if you want access to my FREE online seminar showing you step by step HOW to do this CLICK HERE AND REGISTER. Richard
How to grow your salon by 33%
Ask iSalon Coaching. How to start getting clients into your salon and making some serious money. Want 33% growth in your salon this year? Check out this FREE workshop here.