Too many salon owners are just treading water.

 

THE WAR ZONE 

You will hear me say it over and over again.

You’re doing the same as every other salon is doing, before and afters, specials, discounts and rubbish posts no-one wants to see.

Your salon is invisible to new clients.

If you’re stuck in ‘Salon Owners Ground Hog Day’, then you need to DO SOMETHING to change what you’re  doing.

I believe you need to be able to ATTRACT/CONVERT/DELIVER to take your salon from mediocre to extraordinary.

Here’s some of what you should be working on:

ATTRACT: new high paying clients not bargain chasers.

CONVERT: them into raving fans so they’re loyal to your brand.

DELIVER: remarkable service and get referrals on tap.

Start with building your Salons Authority as clients are more savvy these days and want to go to ‘the salon expert’.

A clear goal to get you to 30% and higher takings this year. The key to how many clients you need, who they are and how do you find them, will result in more money in your till.

Learn ‘HOW’ to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently.

Branding your salon is a MUST to get prospective clients to believe in your story.

Then you need to work on your ‘CORE STORY’. As you are aware old style marketing just doesn’t cut it with the new savvy client.

You need to learn how to get clients to stay loyal to you and also learn the secrets to getting clients to visit more often. This keep in touch strategy can increase takings by a whopping $50,000 in a year.

Client Satisfaction Mastery… where you focus not only on ‘HOW’ to do a great consultation, but also on making sure you have every step of the client journey mapped out.

One of the keys to getting your salon to earn MORE while you are working LESS is the ‘Remarkable Service’… you’ll be able to grow your salon and up your income, without adding any more hours to your day

Once you have plugged all the major leaks in your salon then you’ll be ready to multiply your success and crank up your team’s results. Master the art of Team Meeting, gelling everything together.

Any one of these things can move the needle immediately for your salon, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for your salon.

Interested to learn how to break that Salon Owners Ground Hog Day????

Comment WARZONE  and I will send you some great info and some awesome videos to get your new journey off to a flying start.