According to Mark Twain, “Clothes Make a Man.” But I think you would agree they make the woman, too.
How you present yourself says a lot about you and your salon. In business, it really is true that you never get a second chance to make a good first impression.
Dressing to impress does not mean you have to wear a suit, it simply means that you dress up. Your personal image impacts how others will perceive you – from your team and clients, to other salon owners. Do your competitors dress for success? If so, you need to keep up. If they’re not, then now’s your chance to take the lead. Remember, you are the representative of your brand which includes both yourself and your salon.
Your image educates others on how you want to be approached. Every time you go out, you reflect an image that tells people how to treat you. Plus, your clothing influences your self-perception and confidence. When you feel good in your clothes, it impacts how you feel about and see yourself. Dressing better can have a positive impact on your overall mood. Being more positive, friendly, and polite are all traits that have shown to be impacted by dressing better.
I have always lead dressed for success. I am known for my white hair, red lipstick, dressed in all black wearing mostly leather and/or lace. I stood out amongst my team. People would always ask, Is that the boss lady? I was a brand within the salon that has followed through into my coaching career. I feel confident and strong when I am dressed for work and my team see and feel it too. It reflects in my leadership style.
People will take notice when you start dressing your best. Experiment and notice how your team and your clients react to you when you dress for success.
DRESS FOR SUCCESS AND EMPOWER YOURSELF TODAY….