Most salon owners make the mistake of relying only on NEW CLIENTS to grow their business, yet it is REPEAT BUSINESS where the real money is made. If you and your team focus on this one thing you are half way to having a very successful salon business. The rest is just using the many different ways to get your clients to come back and spend money with you.
Every salon has quiet days. It’s how you tackle these quiet periods that can make the difference. Consider these 7 tips:
#1 If you know when you’re quiet then advertise a special offer around these times. Offer a two for one or a FREE cut with every colour (we called ours wicked Wednesdays)v- there’s always an opportunity to up-sell by TREATMENTS and RETAIL
#2 PRE BOOK clients as they leave the salon into your quiet days first. Take control and ask them, you should know your clients well enough to ask them.
#3 Mums & babies, if you have room for prams, then organise a YUMMY MUMMY MORNING. A social event and hair event in one? If you’re near a school, make sure you advertise in the window as they walk past.
#4 Give your best staff member (you know the one that is always fully booked) SATURDAY OFF and get them working your quiet days.
#5 Exclusive offers, why not offer special deals for your FACEBOOK & TWITTER followers on quiet days. This can be a great viral marketing method if people share your offer with their friends.
#6 TELL PEOPLE! Whatever you do, don’t forget to advertise it to your existing clientele via internal posters, newsletters and social media.
#7 Use your own DATABASE. Your own clients. That expensive till you have is a pot of gold and is waiting for you to mine it. Some of your clients you have lost, and some may find you too expensive. Use that knowledge to entice them in and get your quiet days full first.
One of the biggest Achilles heals for our industry is that we believe in the lie “If I build it they will come”. Let me tell you now, they won’t! A salon chain of 40 salons, and millions behind them shuts their doors, so will yours… You have to do great hair or beauty, service, hygiene and venue but that’s what everyone does! What else can you offer me to get my attention and my money?
I’m holding a FREE WORKSHOP on how to get your salon busy and helping salon owners out of the ‘WAR ZONE’. Why not come and join me as I unpack how I teach hundreds of salon owners to do just this in their salons
Fill your quiet days!!!!! Learn how to do this the RIGHT way. If you had every day busy and booked out, do you think your staff would hit 3x wage?
REGISTER FOR THE WORKSHOP HERE
This Workshop Is 100% FREE Right Now! bit.ly/2yVgizU
