Clients are the livelihood of your salon and without clients your salon will eventfully close down.
So this topic is very important to every salon owner.
If your salon is not giving you the results you want it to, the first places to look are:
- How well you are doing to get attention with your posts or ads?
- How well do they perform to get the clients to call the salon?
- How many of the new clients that come into the salon stay around?
- What type of clients are you attracting?
Consider these three facts:
1. Most salon owners cannot get people to visit their salon without discounting.
2. The average new client retention is 17%.
3. Most clients DO NOT choose a salon on price alone.
So why do so many salon owners discount to attract clients, because that’s all they know!
Imagine this, you see a hair salon discounting week after week after week.
What’s the first thing you think?
Cheap?
Desperate?
Not good?
Average?
Poor?
Unskilled?
Unprofessional?
One thing for certain is that they ARE NOT experts, otherwise why would they discount.
So let’s just take a breath here.
I like discounts, I have been doing them for over 20 years in my salon.
The difference is I did it a little cleverer.
Look at Qantas and other big companies who happily discount but don’t look cheap. That’s because they have a plan. A system!
With my private salons that I coach we use a system called Marketing Mastery. This is where we decide if we want to build a plan to fill a quiet day/week or month, or maybe a new stylist to the floor or even a newly qualified therapist.
The key is to NEVER stop your marketing, EVER.
But I’m not talking like the desperate salons do.
We teach 3 modes to our clients:
Passive – Building foundations ready for when the client is ready (A whisper)
Active – They are actively looking for new clients and will direct these clients to a promotion or their website to win them over (Talking)
Hyper Active – Get them in at all costs. I’ve even been known to tell some of my clients to move into this mode and do it for free (Shouting)
By moving in and out of each mode you are building momentum but not looking desperate or cheap.
This is how the BIG boys do it.
So now you know ……
P.S. Whenever you’re ready… here are 3 ways I can help you grow your salon business:
You can book a strategy success session chat with me here: calendly.com/isaloncoaching
or check out my next FREE workshop here http://bit.ly/2Fg18MA
or join my FREE Facebook page for lifestyle salon owners http://bit.ly/2GNco0B
Either way lets start getting your salon out of the war zone and into the lifestyle zone.