How to fill white spaces in your salon?
To fill them fast use this simple email below.
The secret to this email is……
It only goes to overdue clients. NOT TO RANDOMS out in the social media world.
Adapt as you please, you can make it a text message but keep it short.
The secret to this working is two things.
FOMO by only offering 5 spaces and fear of missing out.
You select the staff members that are excepting the offer.
“Beat the clock
Hi Kate
If you have not been to [your salons name] recently, you wouldn’t have noticed how busy we are getting,
As a result, we are sending out fewer specials.
So this offer is really special.
We are offering a beat the clock.
The first clients to respond get the best deals,
Colour and cut specials are as follows,
Today 50% off
Friday 30% off
Saturday 15% off
There are only approximately 5 appointments available so be quick and save,
This offer will expire when all appointments are filled.
We will not honour this special when all appointments are gone.
Call now 123456
Richard
Excludes full head foils, colour correction, “
Please let me know how you got on with this post
CASE STUDY
How we helped this salon owner make over £50k more.
This client of mine has a really busy salon. She spends her time filling the white spaces in the diary and getting her team to hit 3x wage.
Owning a salon is all-out getting clients to return, but you might have noticed that clients are less loyal and are definitely dragging out their appointments.
It’s your job to fill the white spaces and if you want to take control and get clients to book the gaps you have, then you’ll need to offer a bribe to do so.
Some salon owners say that they’ll never discount as they are worth more than that.
But if you want to fill appointment times fast or fill the times people don’t really want, you should copy what big businesses do. Take airlines, cocktail bars, pubs, spas etc. They all offer some form of discount to book out times that are their quietest, like a happy hour or 2-for-1 early bird special.
This salon owners works on our ‘Keep in Touch’™ strategy to fill white spaces every week and as a result has managed to bank over £50,000 in a ‘rainy day’ account.
There is a strategy behind doing discounts and it’s NOT about being a discount salon.
My go-to, to fill white spaces fast is my ‘Beat The Clock’ and if you would like the template to use it for yourself, comment ‘Beat the Clock’ below and I’ll get you a copy.