Warning! If You Grow Your Salon Fast Without Strong Foundations The Harder And FASTER You Will Fall!
The faster your business grows, the quicker it can fall, and from a greater height, unless you know what to watch out for. Knowing how and when to grow are key decisions that every small business must face eventually. But just because you made it past those early stages doesn’t mean you’re safe. Growing too quickly means you face another set of challenges, ones that put you at a greater risk than the slow growth that kept you up at night during those first few years. You cannot build a strong building without solid foundations and your salon business is the same. The Lifestyle Foundation Course Fundamentals Program Click Here For More Info. I would like to introduce you to Bruce (not his real name). He is passionate about what he does and loves going to work every day. Bruce has been a salon owner for 10 years old and his salon was busy, in fact it still is, he has 8 staff and that he is taking over $700,000 a year in revenue, he is nearly bankrupt. Bruce told me that he had maxed out his credit cards and he was so broke he had to ask his parents to lend him money. Bruce spends most of his working week working his hairdressing salon; in fact he works 6 days a week and is the highest earner in the salon. He is booked out and his salon is still busy. It is a mystery to him why he doesn’t have enough money to pay the bills. Bruce wears so many hats, he’s not only broke he’s a mess; he’s stressed to the max. There is always a direct connection between diluted focus and a diluted bank account. He explains he has hit rock bottom and things have to change, and cannot go on like this, “I need to start to work on my business”, but I don’t know where to start”, his life is a train wreck, and he’s desperate. He feels defeated and embarrassed. This wasn’t always the case. He started out 10 years ago with just him and a few staff and year after year he grew. He was growing fast, making good money. The salon was always booked out and he grew his salon to a team of 12. The salon was taking close to a million dollars a year and Bruce paid himself a good wage for his efforts. In fact Bruce even started to work only a few days a week. He was riding hi and thought he could take on the world. Holidays and fast cars later, a few staff leaving and taking clients. He was still living a champagne lifestyle on a beer budget. The inevitable happened, for the first time ever his bills out weighed his takings. This is the danger of growing fast. You do not have the infrastructure, the strong foundation to rely on. Just take your eye off the ball for a single second and debt will creep in, so slowly you do not realize at first, not until its too late. Then you go through the three stages of despair that arise when your salons are in a state of collapse STAGE, 1 -DENIAL We deny were struggling, someone asks how your business is going and you say “Great we’re getting busier and busier” knowing things aren’t great and you’re losing money. But you’re afraid to admit it, because what will people think of you? What if your staff starts to doubt you? Will they leave? What if the clients find out, will they leave also? Only when the salon is on deaths door do we admit that were struggling. ENTER STAGE 2-ADDICTED TO STRESS For many salon owners the stress levels at this point have become a way of life. You wake up stressed. Go to bed stressed. Stress about being stressed. You actually become proud to be stressed and now when someone complains about there problems you offer your story that always starts with “well you think you are stressed, I …..” THE END STAGE 3- WHY DOES THIS ALWAYS HAPPEN TO ME Your salon, going into failure is actually completely out of your control. You know the one. The one that starts with why me, why can’t I get ahead, just once. Why is this happening to me? I can never just have a good break without a staff member leaving or a bill is due that I forgot about. Why me. This is when most people give in and put it into the too hard box, accepting that it will never get better and all the fight in them is almost gone. Bruce was in stage 1 he was in denial about why, he isn’t in dire straights but it was creeping up on him. He has to start looking into the business and get a grip with all that is happening. He is taking enough money, that’s for sure. He just needs to manage his finances and get his bills in order. That may mean some BIG decisions on his spending including staff. This sort of collapse creeps up on many salon owners over a slow period of time, it’s the death reaper, and you don’t know it’s happening until it’s too late. But at this stage it can quickly be turned around. But most salon owners continue to lie to themselves year after year, always behind the eight ball, the same thing they have been doing since day one. Nothing is on an upward trajectory except their blood pressure, debt and taxes. The hardest and the easiest things are sometimes staring you in the face. The easiest thing to do it take a day off from the salon collect all the evidence you have and go away in a quiet area and judge your salon on the facts you have, the answers in your computer, you know your expenses are
How to make your salon a success.
Give Me An Hour And I’ll Show You How To Add $100,000 To Your Salons Takings If you’re working long hours for little return then something in your salon isn’t right. To grow your salon you will need clients full stop, but most salons cannot attract clients without specials or discounts. That’s because there are too many salons in town that are trying to attract clients on price. If you’re doing the same it’s a dangerous game to play. Unless you’re the cheapest salon in town you will always be fighting for clients in the War Zone. The average salon only gets to keep 25% of all new clients that come through the door, that’s usually because the wrong client has come in. They came for a cheap deal and will leave your salon as soon as they see another salon doing a cheap deal! Is that the sort of salon that you want? 😞 😞 😞 😞 😞 Attracting clients like that? Hi, I’m Richard the Lifestyle Salon Coach and I teach around 100 salon owners today on how to attract the right clients into the salon WITHOUT USING DISCOUNTS OR SPECIALS. If you attract the right client, the ones that want a good service and are happy to pay for it, they will stay loyal to your salon for longer. 💰 💰 💰 💰 💰 It’s not rocket science, but it has to be learnt. 💪 The world outside your salon has changed and clients are savvier than ever before. ✅ ✅ ✅ If you want to know the secrets I’m teaching, jump on a FREE workshop I’m doing this Monday 19th March at 7:00am (AEDT). I will not only show you a few new ways to grow your salon correctly, I will also show you what we do, how we coach and how I can personally help your salon grow bigger and faster than it’s currently doing. I would love to see you there and show how to grow your salon the new way. Click here and secure your place now. Richard Lifestyle Salon Coach PS Did I mention it’s FREE retorter
How To Grow Your Hair And Beauty Salon
Grow your hair and beauty salon fast! If you’re finding it hard to look for clients and work in your salon at the same then watch this video of how to do it right. No one said it would be easy, but it is simple. Under one hour a week, your salon could be booked out. Want to discover a simple 9-step strategy that increases your salon turnover without working more hours? After working long hours in my first salon for little return. I found I was always fighting an uphill struggle attracting good quality clients and staff; which always meant there was little money left over to pay bills, wages and be comfortable. Then I came up with a simple 9-step strategy – ‘The Lifestyle Salon System™’ – that changed everything. Using ‘The Lifestyle Salon System™’ I grew my salon faster than ever before, attracted good quality clients with ease and never had staff issues again. Check out a great video on all nine strategies here The salon I always dreamed of was now a reality and I earned enough money to give me the lifestyle I wanted. With only 3 ways to grow your salon business, why waste time with anything else. Learn from the best lifestyle salon coach, that only teaches the 3 ways to grow your salon. ATTRACT: new high paying clients not bargain chasers CONVERT: them into raving fans so they’re loyal to your brand. DELIVER: remarkable service and get referrals on tap. That’s how you grow your salon in 2018 Richard Lifestyle Salon Coach P.S. Whenever you’re ready… here are 2 ways I can help you grow your salon business: You can book a strategy success session chat with me here: calendly.com/isaloncoaching or check out my next FREE workshop here https://buff.ly/2oGkVxT Either way lets start taking your salon to another level. Richard