Why every salon owner needs a mentor
Why Every Salon Owner Needs a Mentor The day you decided to go alone and open your own salon, you took the biggest gamble of your life. Depending on where you are on your salon journey, you might not know it yet, you might still be in the early stages, but what you have done is engage yourself to one of the most dangerous and fraught journeys that only 15% survive past 10 years. I have seen marriages fail, people lose their houses, some being sent to another country and people having so much debt it will take them a lifetime to recover. So why are we so keen to take this journey? For me it was a way out. I was young, I had a family and I needed to earn enough money to move from an almost-condemned flat. For you, it might be because you’re good at what you do, think you might make some money and be free to work less hours and spend time with your family. Whatever your reason is, I wish you success. I have been a salon owner for most of my life and a salon coach for 5 years and there’s not much I haven’t seen or tested to make a salon owner successful. I was recently asked “What makes some salon owners RICH and some salon owners struggle?” The answer is simple…..Knowledge. The more you know, the more you earn. Actually, that’s not entirely true. You could know everything and implement none of it. So the secret to success is knowledge + implementation. Simple right? One of the biggest mistakes I made as a salon owner was trying to do everything myself and learning by my mistakes. This cost me years. There are only two ways to get knowledge 1. To self educate : Watch a video, read a book, go to a seminar or any other form of education that you learn and then trial in your salon. Some may work and some will fail. You get to try first hand and tweak as you go. This is the cheapest option and if you are young and have plenty of time, then this might be the option for you. I was recently gifted by a dear friend a curry cooking class via a Zoom call (strange I know, but with lockdowns it seems the norm now!), people said to me afterwards “ Why would you pay for that? You can Youtube how to cook curry for free?” Beforehand I would have thought the same, but let me tell you the difference between a free video telling me what to do and a mentor advising me as I cooked… With the video, I would have watched it and then copied step-by-step. To be honest, I thought I would be doing just that in my Zoom class. It’s not until you work with an expert that you see the difference. The live Zoom call started and so far it was no different to watching a video, except it was live. As the cooking started the mentor looked into everyone’s curry pot, he checked on our onions, some were not cooking enough other peoples were cooking too fast. He advised us what to do and what would happen if things went wrong. He checked our spices and got us to imagine the smell as they were being toasted. He checked the colour and guided us as we went along. This simple curry dish I was cooking needed at least 15 adjustments to stop it spoiling. The result was an amazing curry, but that’s not the end of the story. This week I cooked another curry from scratch and I knew the pitfalls and made adjustments along the way again. I was able to replicate what I had learned and implemented from my cooking mentor. The difference between the two is not that one was free and one cost money. The real difference is that if I had gone down the free route, I would never have known the mistakes and I would have always kept making them, never really mastering the art of a good curry. I would never understand where I was going wrong. As they say, ‘You don’t know what you don’t know, until you know it!’As a bonus, my newly learned skill can be replicated time and time again, adjusting with any cooking implements. I know what to do to keep the curry flavours on track. 2. Learn from someone that has been there before you: If you can learn from someone that was successful and paid the price with their time, you will be shown the pitfalls, the dangers and the fastest way to make success happen. Most salon owners waste years trying to fix a problem that they have and do not realise that they are fixing the wrong problems! The right salon expert knows what to fix first and this will save you those trial and error years. If you don’t have lots of time and want to jump the success queue, getting advice from someone who has been there, tested what works and teaches it, is a smart move. There is a cost to having a successful salon You will pay, either with money or your time. Being good at doing hair, nails or beauty is what got you thinking you could run a salon. That’s what 90% of salon owners think and I was one of them. I believed that I would be successful just because people liked me doing their hair. That was mine and other salon owners’ downfalls, I didn’t think about staffing, bills, marketing, client experience or any of the important things that need to be done by someone. Let’s talk about where you need to master more skills needed to grow a successful salon. Mastering your finances The main
Why You Need To Make Your Salon Stand Out!
If your salon isn’t standing out from other salons in town then you’re perceived as just being the same as all the others. That being said if you’re the same, clients can only judge you on price, and unless you are the cheapest salon in town this is NOT what you want to be known for. It doesn’t matter how good you are or what you do differently until the client walks in your salon door. They will never walk in the door if they don’t know what it is you are good at. So how do you let new clients know that you’re good? With lots of salons vying for prospective clients attention it’s getting harder and harder for you to get seen and noticed by new clients. If your salon isn’t growing then it’s dying If you don’t get new clients booking into your salon you’ll soon start seeing gaps in the appointment book, with the average salon losing 26% of its current clients it soon becomes apparent that the staff are having more gaps and breaks between clients and before you know it the bank account will be looking a little lean and you need to juggle which bill to pay next. I know, I have been there, I became the master of juggling the bills and staying just one step ahead. At this stage your staff will be demoralised and it’s too late to make a quick turn around. And who wants to walk into an empty salon anyway. But you can turn it around. If you get this right, and get your salon to stand out clients will see you and know what it is you do well. You will not be picked as the salon of choice on price but on your skill and what you can do for them. So how do you make your salon stand out from all the other salons out there? Every salon posts specials and discounts to get clients to choose them. They post before and afters like crazy. Does this work? Is it working for you? On average every person today is bombarded with around 5,000 adverts and posts a day with someone trying to get your attention, your brain filters out what you want to see and what you don’t. So the best way to be seen is to post what they need, what they are seeking. You just need to know what these prospective clients are looking for. If we can categories people into 3 buckets on how they look for a new salon. Bucket 1 (3%), are ready to buy now and will be tempted with a discount and special. Bucket 2 (67%), will buy when they are ready and will have checked out salons in their area to make sure their next salon of choice is the right salon BEFORE they leave their current salon. They don’t make hasty decisions and don’t look at price as their driving factor. Bucket 3 (30%), are the hard-core salon clients that will NOT leave for years, you know them in your salon and they will still be banging on your door when they’re 100. So which do you feel is the right bucket for you to go after. Most salon owners aim for the 3% bucket because it’s easier and because they just send out specials to make clients call this salon. Not many want to aim for the 67% bucket, the most loyal salon clients you can find. To attract these salon clients requires a little more work to get them into the salon, but when they come they stay around forever. This is the real fix to get your salon busy and not just sticking a band aid on todays problems. You and I both know that there are too many salons operating in your town, and they are all after the attention of new clients. You can fight to get the attention and fight to get them in your salon on price but it’s a battle and once you enter that war zone you will be fighting to pay the bills forever. So what does it take to make your salon stand out and get the 67% bucket salon clients to become raving fans of your salon? 1. You want to make sure every post gets seen by prospective clients that are looking for a new salon right now and they get to see your post. 2. You want to post regularly and with the intent of making that client stop scrolling right now and pay attention to YOU. 3. Build momentum for you and for them. 4. When they check you out, you are waiting with the right content that they want to see and need to win them over. 5. Every prospective client leaves their salon because they are NOT getting what they want. If you know what they want, then you post what they are looking for. Check out this video on how I made my salon stand out and how I help salon owners to stand out also. This unique system will take your salon from famine to feast in a very short time. Right now, as I said, most salon owners don’t want to put the work in, they would rather work hard all day than work smart once. If you like the video from above then you can check out a full training video that will teach you what you need to do to not only make your salon stand out, but to grow your team, clients and bank account. You can check this out here. Below you can see what impact this is having with salon owners right now who are implementing this new unique system. So if you are tired of having empty seats, quiet staff and money issues then it may be time to be one of the smart salon owners like these in my coaching
How to make money in your hair and beauty salon
How to kick start your salon if you are stagnant or feel you can do better. The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before TIP….. Being a hair and beauty salon owner you need to remember that you are in the repeat business, business Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours Week 2 bonus FREE Salon Owners Workshop. CLICK HERE TO SAVE YOUR PLACE Learn the secrets to getting your salon busy and making you a lifestyle. Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours ATTRACT How To Attract A Flood of New CLIENTS To Your Salon Without Using Dreaded Specials Or Gimmicks. Learn how to position yourself as the number one salon in town. Being the number one salon means you can attract clients and staff on tap, and you can charge a premium for your services Clients in your area are searching right now for a salon that positions itself as the #1 salon. They are not interested in price, they want the best salon in their world and will pay a premium for it. I will show you the BIGGEST mistake salon owners are doing to attract clients and how you can avoid this costly mistake and save you hundreds of dollars and hours of your time. Facebook likes will not pay staff wages or your rent, so you need to be able to get seen above every other salon that are smothering your Facebook posts, and get them calling your salon. CONVERT Learn How To FILL The Quiet Days In Your salon And The Busy Days Will Look After Themselves. Most salon owners make the mistake of relying only on new clients to grow their salon, yet it is repeat clients where the real money is made. You are in a repeat client business. The fastest way to grow your profits is to get repeat clients back through your door No more waiting for the phone to ring or sweating on walk-ins, you will have the control and be able get your staff booked out on quiet days and thats the easiest way to get them to reach 3 x wage The empty day/empty chair roller coaster ride is finally over! However I have some really good news for you, you are probably sitting on a CLIENT list and this is a potential gold mine! DELIVER Learn WHY Statistics suggest That 60% Of Salon Clients DO NOT Come Back. Make sure your salon is NOT part of this statistic. How your clients and staff are crying out for you to implement this in your salon right now, and a staggering 68% of clients will leave their salon because they perceive an attitude of indifference in the service they receive. By far the hardest part of maintaining your salon standards is delivering consistency. It simply is not good enough to give a ‘one out of ten’ service for one visit and a ‘nine out of ten’ service for the next. In order to become known for something, we have to be delivering regularly – and having a reputation for great client care is no exception. Word-of-mouth recommendation is by far the greatest asset you have for encouraging new business, and people only recommend you if they experience a high level of consistency. BONUS: CLICK HERE TO SAVE YOUR PLACE ……………………………………………………………………………. Let’s face it – the hair and beauty salon world today is nothing like it was five years ago. The world outside your salon has changed and if you do not change with it your salon will be left behind. Being a great hairdresser or a brilliant beautician is not good enough for your salon to succeed anymore. If you want your salon to do more than survive you need to master the art of driving new business into your hair and beauty salon doors. Salon budgets are tighter, consumers are more skeptical, and social media has changed forever the way in which we talk to our clients. Many hair and beauty salon owners are fighting everyday trying to attract good quality clients into their salons, but with so many salons popping up all the time they are fighting for the clients attention. With so many salons comes choice for the new client! If the new client cannot differentiate your salon from all the others then you will be judged on price. Over the next 5 weeks I want to take you on a journey to challenge you and get you to see your salon with different eyes. Week 1 – How to grow your hair and beauty salon. Week 1 Bonus………… FREE salon business health check up How healthy is your business? Is your salon leaking money? How would you like a FREE business health check on your salon? This FREE in depth salon health check is FREE for the first 20 salon owners only (I only have time for 20 as its very in-depth) CLICK HERE NOW TO GET YOUR FREE SALON BUSINESS CHECK UP. Week 2…… Coming Soon The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before………………….