Why salon culture is so important it will actually save your salon.
Think of the biggest and fastest growing companies in the world today, Uber – Apple – Google – Amazon
What do they have in common?
Staff who all share their passion to grow. Get the right systems in place and the right people working for you and your salon will thrive.
Just concentrating on getting superstar staff and how much money they make you, well, your salon will always end up barely surviving, over time it catches up with the best of us. You cannot buy people who don’t want to be bought! People that can be bought only work for money.
So how do you install LOVE into your staff if they are mercenaries?
Imagine your team all money orientated chasing down targets to get their bonus, selling retail and up-selling the clients on almost every visit. Superstars in their own right.
THIS IS WHAT MOST SALON OWNERS DREAM OF…………….
But I see it differently… I see greedy money hungry staff, who try to book as many clients in their column as possible, squeezing and rushing clients. Up-selling services with the focus on making more money NOT client focused at all. I see the client walking out with retail products that they don’t really need.
How long before the client wakes up and realises they are being used? How long before these
Clients will soon see through them and tell you with their feet, they will not be coming back. It will be a while before you realise clients are dropping off. New clients will come and think your staff are wonderful, attentive and professional, as they sell more retail and up-sell services. One day the new clients will stop coming, the word is out and gaps WILL appear.
The bonuses that drove your greedy staff will dry up as they will find it harder and harder to hit their target. What do you think these mercenaries will do now?
They will leave you, as they look for their next victim.
Because……………….
- Do you feel they have any LOVE for your salon?
- Do you think they care about other staff members?
- Do you think they care about you?
If you are looking for your staff to LOVE your salon then they must believe in your salon culture. And that all starts with you. Most staff want to belong to something bigger than money, them and even you. I call it the Kim Kardashian moment.
Your staff need to feel that what they do is making a difference to your salon’s success. Their success. Your success.
And by you building systems to help them achieve this you are actually building a culture in your salon. Some call it a salon standardSome call it cultureSome call it belonging What it really is, is a common goal for all staff to aim for and live up to. They need to feel that their actions on a daily basis ACTUALLY make the salon better.
This has NOTHING to do with money and EVERYTHING to do with money. The money is just a milestone that makes things ‘happen.’ It’s the ‘happen’ that will build the salon culture If you spend your time working on this it will pay you back 10 fold
Where do you start? Well, you need to know your salon’s goals for the year? Share them with the team, let them know what’s expected of them and help them achieve it. This is so powerful it has the power to grow your salon so strong, it will not need you 🙂
Rich
When you’re ready here are ways I can help you…
1. WORK DIRECTLY WITH ME AND MY TEAM
If you own a hair or beauty salon and you’re fed up with having no cash leftover then check out our group coaching programs.
-If you’re a new salon owner or have less than 2 employees then this just for you CHECK IT OUT HERE
-If you’re established and have 3 or more employees this is perfect for you CHECK IT OUT HERE
2. JOIN MY FACEBOOK GROUPYou’ll find like-minded salon owners all eager to learn and grow their businesses. It’s a safe place where you can ask all of your business questions JOIN HERE