IS YOUR SALON LOSING MONEY?
Did you know that most salons that I get to work with DO NOT have a problem finding clients! At first they think it’s, ‘I cannot get my staff busy’; but when we dive deep into their numbers we see that new clients are coming to the salon.So that only leaves one explanation! YOU AND THEY ARE LOSING CLIENTS!!!! And the dangerous thing about that is…………….Once they are gone, they are GONE FOREVER. You can NEVER get them back. Don’t get me wrong all salons, good and bad, lose clients; around 26% of your clients will leave you this year. THAT IS NORMAL, but still scary facts. Do you want to know what’s more scary? 2/3 of those will leave you because your salon systems failed them and you. YEP, your systems just didn’t cut the grade. So attract as many clients as you can, that will not help you. You WILL eventually run out of clients in your city or town. Has your marketing stopped working? Because the day you stop attracting is the day you will feel the pain in your bank account. Tighten up your systems. Give the clients LOVE, lots of it. FILL THOSE LEAKING HOLES IN YOUR SALON AND YOU SOON WILL SEE YOUR BANK ACCOUNT RISE LIKE THE TIDE AGAIN. I promise you it’s worth every bit of energy you dedicate to this!…When you’re ready here are ways I can help you… 1. WORK DIRECTLY WITH ME AND MY TEAM If you own a hair or beauty salon and you’re fed up with having no cash leftover then check out our group coaching programs. If you’re a new salon owner or have less than 2 employees then this just for you CHECK IT OUT HEREIf you’re established and have 3 or more employees this is perfect for you CHECK IT OUT HERE2. JOIN MY FACEBOOK GROUPYou’ll find like minded salon owners all eager to learn and grow their businesses. It’s a safe place where you can ask all of your business questions JOIN HERE
BURYING YOUR HEAD IN THE SAND DOESN’T MAKE YOUR SALON PROBLEMS INVISIBLE, IT ACTUALLY SUFFOCATES THEM!
Problems do not just go away on their own because you ignore them, they just fester until they take you to a place where you run out of choices.If you are feeling out of control? Have problems that you are ignoring for whatever reason? YOU NEED TO BE ABLE TO TACKLE THESE TODAY. I remember my first day owning and opening my very first salon, I was excited, I was giddy, I couldn’t wait to open the doors, I thought it was going to be so easy. I thought the clients would come in droves and they would love me, because I was really good at hairdressing. I always found it easy to build a full clientele, so it wouldn’t be long before the salon would be full to the brim, I’d be making loads of money, living in a nice big house and driving a big flash car and everyone knowing that I’d made a success of it, that I was a success! It wasn’t long before the reality hit home and my excitement and dreams were a distant memory. I know for a lot of salon owners the reality of owning their salon and the dream they expected are sometimes miles apart.I know it’s hard to ask for help, or tell others how you are REALLY doing.But the moment you face up to the fact that something isn’t right, or not working then you can address it and make it happen.There is always a way to turn around any salon. Let me tell you about a client of mine who was ignoring what she thought was right and was listening to others to grow her salon, in fact by the time she contacted me she had two salons.They were both losing her money every week. One salon alone was eating over $2,000 a week from her personal account. It was hard for her to hear the TRUTH but it needed to be said. We crunched some numbers and made a plan of action. From that moment on, she knew what she wanted to do.It wasn’t easy for her, she had to admit to the staff that she couldn’t afford to pay them, and to even close salon number 2 down.She was embarrassed that EVERYONE would think she was a loser.Even salon number 1 had a staff walk out.Well when you promise high wages and you cannot afford it, then something has to give.So she dug deep, we set a plan of action and off to work she went.Starting point, ground zero. In debt to the tune of $60,000, no staff and no one to look after the clients before they went to another salon.But she was not ignorant any more.She was crystal clear on her path.And off to work she went.Fast forward 15 months and she has repaid all her debt.Has a team of 5 and all of them are smashing their targets.She has even expanded her salon as she has outgrown her current one. This is NOT a story of bragging, this is a story of ignorance.Decide from today that you will fix it, and stop ignoring the biggest issue.That issue is YOU.You can do this. When you’re ready here are ways I can help you… 1. WORK DIRECTLY WITH ME AND MY TEAM If you own a hair or beauty salon and you’re fed up with having no cash leftover then check out our group coaching programs. If you’re a new salon owner or have less than 2 employees then this just for you CHECK IT OUT HERE If you’re established and have 3 or more employees this is perfect for you CHECK IT OUT HERE 2. JOIN MY FACEBOOK GROUP You’ll find like minded salon owners all eager to learn and grow their businesses. It’s a safe place where you can ask all of your business questions JOIN HERE
A HUGE MISTAKE I SEE SALON OWNERS MAKE IS EMPLOYING SUPERSTARS.
You know the ones, the ones that have a big clientele, rebooks through the roof and sell more retail than anyone else in the salon.If you think I’ve gone crazy or you think that this is a mistake then you need to listen on. I believe you are looking for the wrong attributes and that’s why you cannot find staff.Most salon owners that I coach seem to have the same problem, they seem to have a problem with their client retention being poor, retail sales not being good enough and low rebooks. They complain that the staff are not passionate, but what they really mean is they are not rebooking or selling retail. And a lot of salon owners find it really hard to get their staff to hit set targets because they don’t want to upset them. If you master the client satisfaction mastery, if you get this right your retail, your rebooks and your client retention will go through the roof naturally. You see clients like predictability and they like to feel comfortable and most clients do like to buy, they just don’t like being sold to.A salon that can replicate a great service time and time again will always thrive.With client retention averagely sitting at 74% many salons lose over 26% of their current clients due to inconsistent staff, unpassionate staff, de-motivated staff. So I understand WHY salon owners want that ‘GOLDEN EGG’ stylist or therapist. It’s a short cut to more money and a busy salon.But as you know, or will soon find out there are NO short cuts to a successful salon.It’s about replicating a fantastic experience time and time again.Besides………………………………………..Think about this for one second.You want: Passionate Busy Motivated Money Driven Great Rebooker High Selling Retail Big $$$ Takings WHO ARE YOU DESCRIBING ??????? This is why this is so dangerous for your salon!!!!!So what’s the answer?We know you are in a ‘repeat business’ business, so if you can ATTRACT clients to your salon and keep them, get them to LOVE what you do and they do not leave, your salon will soon be full of high paying clients.So all you need to do is make sure EVERY staff member prefers the same perfect routine every single day, every single week.This is where you are called to build a system for your salon that you will teach them HOW you want things done, when you want them done and by whom.This is all about YOU taking back control of your salon.This is THE most important thing you should be working on in your salon.If you’ve been in business long enough you’re going to know one thing and if you don’t know this yet, it may be brewing as we speak. Superstars don’t stay around for long, they have other agendas. They came to you with lots of clients because they took them from their old salon and when they leave your salon they’re going to take a bunch of your clients too. You’re going to feel the drop hugely. They’ll leave with your clients. They may even open a salon down the road, they may even take some of your staff members with them. So if you get this salon standard system right, you don’t need a salon full of superstars to make lots of money. You’re much better off with a salon full of average performing workers that are following a superstar system and that way the system always stays with the salon, YOUR salon. Not only that but the average performing staff member loves working for you because it’s the only place they can hit their commissions, the only place their rebooks are up, the only place their retail is through the roof, and they belong to something bigger than themselves. When you’re ready here are ways I can help you… 1. WORK DIRECTLY WITH ME AND MY TEAM If you own a hair or beauty salon and you’re fed up with having no cash leftover then check out our group coaching programs. If you’re a new salon owner or have less than 2 employees then this just for you CHECK IT OUT HERE If you’re established and have 3 or more employees this is perfect for you CHECK IT OUT HERE 2. JOIN MY FACEBOOK GROUP You’ll find like minded salon owners all eager to learn and grow their businesses. It’s a safe place where you can ask all of your business questions JOIN HERE
The 5 Biggest Challenges That Salon Owners Face
When you’re a salon owner, it’s easy to feel as if the problems your salon faces are unique. You’re so immersed in your daily duties and issues that you may fail to recognize that your major problems are essentially the same as what the competition is facing. In 2019, many challenges salon owners face and how you respond to these challenges will make a big difference in how successfully your salon handles them. The Seven Challenges You’re Probably Fighting Right Now. 1. Hiring New Employees Hiring new employees is a challenge many salon owners have to deal with. Part of the difficulty relates to finding good trained staff, but it also has to do with the substantial costs of bringing new employees on board. With taxes, benefits, equipment, training, bonuses, etc, the cost of employing new employees is far greater than just the respected award wage. That’s a significant investment for salon owners that are typically strapped for cash. With salon owners taking on less apprentices over the last few years we are seeing a shortage of well trained staff now. The salons that reward and train their current staff will find it easier than other salons that do nothing. 2. Increasing Profits For salon owners with perhaps five to ten employees, increasing profits is the biggest challenge. There are any number of reasons, but usually it comes down to an inability to remain a low-cost business against the competition as your bills and wages rise you need to really take control of the numbers. Winging it at this level is dangerous 3. Growing Revenues Part of the difficulty with increasing profits is that many salons have found it hard to increase their revenues. The issue can’t necessarily be explained by a single root cause, because four things drive revenue: strategy, structure, people, and process. And many salon owners struggle in this area. 4. Managing Cash Flow Money problems in their various forms are top of most lists of salon owners woes, we all know that most salon owners hate maths and shy away from numbers. The good news is that cash flow issues are largely curable. Running a salon budget is very much like running a home budget, the key is finding one that fits your salon. 5. Staying Energized While it may not get as much publicity as Facebook marketing or staff shortages, staying energized and overcoming burnout are also big problem areas for salon owners. When the burnout sets in, the weariness with the hours and the results can lead to rash decisions about the business, including the desire to abandon it completely. Finding a pace that keeps the business humming without grinding down the owner is a challenge that comes early (and often) in the evolution of a salon owner. Here are the payouts and odds that you should know about. This is strictly available for those who have a registered account with the site, so it means the response time – in theory at least – is quick. Det är alltså inte bara spelsidorna som är granskade utan även spelutvecklarna då de också måste leverera produkter som är godkända 10 euro bez depozytu 2022. Reg bonus wins capped at £100 exc. I stand under colourful umbrellas, watching as a street vendor scoops out blue or yellow corn dough, shaping it wide and oblong. Again, by reading all the terms and conditions, you can decide if your time is enough to earn the full bonus. Post Navigation This website uses cookies to improve your experience while you navigate through the website site link. Not for Early Birds While there is a live chat service at Folkeautomaten Casino, it is clearly not one that was built with early risers in mind. In today’s world there are many challenges for the average salon owner, but what I see from salon owners is the gap between salons earning a massive amount and salon owners that are struggling is getting bigger. I called it the War Zone and it’s real. You enter the War Zone naturally as your salon grows. We call it the War Zone as most salon owners move into this zone and never get out of it. You know you are in the War Zone if you are scared to discipline your staff in case they leave and take their clients with them; you attract clients that you shouldn’t do just because you become desperate and need the money. It’s like a battle field as salons fight over clients and staff, the only way you know how to react is with money, either offering discounts to attract clients, and offering more money to attract staff. With so many salons doing this every salon owner reacts by doing it more and more. Bigger discounts to attract the clients, and offer more money to attract and keep the staff. This has a massive effect on the salons profits and it soon becomes apparent to you, the salon owner, that things are very tight on the financial front, the bills are starting to pile up to a really scary amount and you’re wondering how on earth you’re going to be able to pay them. The bills start to come fast and furious and takings take a nose dive, the staff lose their passion and morale and then the reality really hits home. The staff are NOT pulling their weight (it’s not their fault, they’re doing cheap work, with clients they don’t like, this is not what they wanted when they became a hairdresser or beautician). You get angry with them and start to pass the blame onto them. With the added pressure of staff today being more demanding and not wanting to work late nights, nor wanting to work weekends, and of course wanting more money, they too feel that they could do a better job than you and they soon feel that owning a salon themselves is a good idea, once that seed is set, the battle is lost.
Nice turnover, shame about the profit
It’s easy for salons to grow organically and turnover to increase rapidly when you are new, but the real test is how much profit you make at the end of the day. I see turnover of so many salons that on the outside looks amazing, and many from the outside would say they are crushing it but when they come to me and I get a chance to delve deeper into their numbers I see their real problems and one of them is lack of stability because the profits are not there. There are certain short cuts you can take to getting a strong mature salon. But you need to know what works and what doesn’t in an ever changing world. Taking a salon from adolescence to maturity is a no brainer, it has to be done and executed well, many salon owners try to skip the hard work that is needed to get there. Making that move may require a new learning skill. And once it has been learnt and implemented the salon will be strong for a long time. It will have strong systems and strong staff members, it’s hard to break down the two. It’s the core to any great business and once you have it, your life as a salon owner will get much easier and more predictable. But as your salon moves through adolescence, usually through rapid growth and out of control, some salon owners tend to try and skip the hard work that is needed to take their salon to the next level. You need to surround yourself with experts in their fields or learn what you can about the subjects you find hard. This is not a time to shy away from the roles you dislike, it’s time to face your demons. Take staff for instance; when things get a bit crazy, and clients are arriving by the truckload. You need staff now, and you cannot wait for your apprentice, you need help now, so you go out and find qualified staff, you test them and they are good at their craft. You hire them and the craziness eases for a while; things seem to be back under control. Then before you know it new clients slow down, regular clients don’t come back and you see gaps appearing in your appointment book. This is the silent killer as your wage bill, stock bill and other bills have increased, and now your takings are slowly decreasing. You need to act fast, money is running out and you are trying your best to stay one step ahead of the bills. You become the master of paying bills just on time. This is when cracks appear and you lose total control over your business. There are no quick fixes in this game, no ‘fad diets’ and no ‘one size fits all’. It’s a long haul game and those that realize this are the ones that stay true to their beliefs and their core values, these salon owners lives will get easier and the staff that they bring through will have been built on such values that it’s strong as an ox. Working on your three-salon strategy PILLARS will make your salon great and strong PILLAR 1 Attract: Learning how to attract clients to your salon by being an expert PILLAR 2 Convert: Turning your clients into raving fans and turning your Facebook lookers into bookers. PILLAR 3 Deliver: You are in a repeat business business, so learning how to wow your clients so they never leave your salon and tell all their friends about you. At Lifestyle Salon Systems these are part of our signature program that we teach salon owners to help make their salons more profitable. Are you looking to grow your salon and have a great lifestyle that isn’t ruled by your business? Before you do anything else I want you to grab your FREE copy of this short book I wrote on attracting your ideal clients: http://bit.ly/2Ma38tc Check out the website for more details of what we do https://lifestylesaloncoach.com/ I’m putting together a new salon case study group at Lifestyle Salon Systems this month… stay tuned for details. If you’d like to work with me on your salon growth plans… just send an email and put Case Study in the subject line and I’ll get all the details to you rmccabe3@me.com Watch this FREE webinar on what it takes to get your salon fully booked in todays world. http://bit.ly/2vK451d Work with me and my team privately. If you’d like to work directly with me and my team to increase your salons takings by 30% in 12 months… just send an email and put PRIVATE in the subject line… tell me a little about your salon business and what you’d like to work on together, and I’ll get you all the details! rmccabe3@me.com
How To Make Your Salon A Success
There are many salon owners that feel they have a successful salon, but I beg to differ. Check out my thoughts in this video and then please let me know if you feel your salon is a success or not. P.S. Whenever you’re ready… here are 2 ways I can help you grow your salon business: You can book a strategy success session chat with me here: https://buff.ly/2Ba22F8 or check out my next FREE workshop here https://buff.ly/2BbEEHj Either way lets start this New Year off with a bang!
How to wow your clients.
The Way You Do Anything, Is the Way You Do Everything. You are being watched by everyone, judged for everything, so make it count! If you want your salon to be successful you need to believe it yourself, then go and show your clients how important it is to you. If you need help with your salon then here are two ways in which I can help you: You can book a Consultation Strategy Session chat with me here: https://buff.ly/2Ce20gi or check out my next FREE workshop here https://buff.ly/2CfeRz1 Either way lets start this New Year off with a bang!
Do you want to make lots of money from your salon?
Well, let me tell you a story! I have some magic beans and if you buy them and use them your salon will grow like magic. It’s that simple! You don’t need to do much at all, in fact you could even just get off the tools and count the golden eggs all day if you wanted. How does this story resonate with you? Utter rubbish? Well, let me tell you about running a successful salon. I should know I ran a few and I also help hundreds of salon owners grow their salons to a lifestyle status. There is NOT one thing that will make your salon successful. There are lots of elements that you need to do to grow your salon, to be strong like a beanstalk. You need to be able to ATTRACT attention, get your message out there and get prospective clients to know you exist. There is no point in being the best-kept secret in town. You need to then CONVERT them in to paying clients; I don’t think your landlord takes ‘Facebook likes’ as payment. And third you need to DELIVER a remarkable service. Not average, not just enough, REMARKABLE. 15% of success is based on technical ability, while the other 85% is the client experience. Master all three and your salon will grow. Or you can go and buy the latest bag of magic beans (however they are disguised) Here’s how to do all three well. ATTRACT: new high paying clients not bargain chasers CONVERT: them into raving fans so they’re loyal to your brand. DELIVER: remarkable service and get referrals on tap Start with building your Salons Authority as clients are more savvy these days and want to go to ‘the salon expert’. A clear goal to get you to 30% and higher takings this year. The key to how many clients you need, who they are and how do you find them, will result in more money in your till. Learn ‘HOW’ to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently. BRANDING your salon is a MUST to get prospective clients to believe in your story. Then you need to work on your ‘CORE STORY’. As you are aware old style marketing just doesn’t cut it with the new savvy client. You need to learn how to get clients to stay loyal to you and also learn the secrets to getting clients to visit more often. This keep in touch strategy can increase takings by a whopping $50,000 in a year. Client Satisfaction Mastery… where you focus not only on ‘HOW’ to do a great consultation, but also on making sure you have every step of the client journey mapped out. One of the keys to getting your salon to earn MORE while you are working LESS is the ‘Remarkable Service’… you’ll be able to grow your salon and up your income, without adding any more hours to your day Once you have plugged all the major leaks in your salon then you’ll be ready to multiply your success and crank up your team’s results. Master the art of Team Meeting, gelling everything together. Any one of these things can move the needle immediately for your salon, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for your salon. Interested to learn how to grow your salon without magic beans? Comment WAR ZONE and I will send you some great info and some awesome videos to get your new journey off to a flying start.
Breaking The Salon Owners Groundhog Day
Finding your ‘CORE STORY’ and how it will keep attracting clients and staff to your salon, long after your ads have disappeared. Quality Isn’t Good Enough to Differentiate Your Salon Brand 33% of businesses fail within the first 5 years! People buy from people they like.. 87% of businesses with a stated purpose exceed beyond 5 years. If you are tempted to say, “quality” or, “ we’re friendly” or, “we give the best service”, thinking it will help to differentiate your brand, think again. Do you know how many times I’ve heard people say, “quality”, “we’re friendly”, or “we’re the best service”, is one of their distinguishing features of their salon? Fact is, I’ve been listening to salon owners tick off the reasons customers should buy from them. Over the span of hundreds of coaching calls and strategy sessions, it is safe to say that ,“quality” “we’re friendly”, or “we give the best service”, topped more than 90 percent of the lists of brag points. So, if everybody’s talking quality, it really doesn’t differentiate your salon brand. And to be effective in your advertising, you really must set your product or service apart from your competitors. To know your differentiation is to know your position. Positioning is the single most powerful concept in marketing, and it stipulates that a product or service must stand for ONLY ONE THING in the minds of your customers and prospects. Minds get confused. It’s only natural. We are barraged by messages every hour of every day. Imagine the minds in your market when they hear messages about “quality this” or “quality that.” Who would blame them for glazing over when that ad airs or shows up in print. ‘Quality’, ‘we’re friendly’ or ‘we give the best service’ is a given today. You simply must have it or you don’t deserve a place at the table. So “quality” is not the way to differentiate your brand. Whether you make a product or deliver a service, you do have a differentiation — a position — that your customers and prospects can legitimately rally around. To find it, you must dig deep. It’s not easy to differentiate your salon brand. It requires some thought. Check out this video as I unpack why its a MUST to get prospective clients to believe in your story. Just one of the elements that will take you from the war zone and keep you in the lifestyle zone One of the keys to getting your salon to earn MORE while you are working LESS is the ‘Core Story’… you’ll be able to grow your salon and up your income, without adding any more hours to your day Once you have plugged all the major leaks in your salon then you’ll be ready to multiply your success and crank up your team’s results. Master the art of Team Meeting, gelling everything together. Any one of these things can move the needle immediately for your salon, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for your salon. Interested to learn how to break that Salon Owners Ground Hog Day???? Comment WARZONE or PM and I will send you some great info and some awesome videos to get your new journey off to a flying start.
How to interview a new salon employee
How to find the right hair and beauty staff member for your salon. If you are going to take your salon from good to great, you will not be doing this alone. How do you find the correct employee and how to find the duds too. Check out this video as I explain my system on how to find that perfect salon employee. Also check out this great webinar that I will be holding as I show you the exact method that will take your salon from good to great Click here to take your seat.
How to grow your hair and beauty salon.
Hey also I do a Friday Live on Facebook, so I thought if your interested I will show you what I talked about. If you want to catch me live just head over to Facebook check me out Richard McCabe at 7.00 am on Fridays ( NSW Time ) It was a great little Video Check it out here. Hey also I do a Friday Live on Facebook, so I thought if your interested I will show you what I talked about. If you want to catch me live just head over to Facebook check me out Richard McCabe at 7.00 am on Fridays ( NSW Time ) It was a great little Video Check it out here. I hope your week is going to plan and your salon is busy, busy, busy. I just wanted to share with you a sneak peak into some of my coaching and how we build Facebook ads FAST and straight to the ideal clients ( the ones that pay FULL price) Check it out below. Big thanks for watching I hope it helps you grow your salon FAST :). Look out for a live worksop I’m doing in a week or so 🙂 Rich BTW Check out a re run of what it takes to get your salon pumping and giving you a fantastic wage. Its about an hour long so grab a drink, bring your pen and paper and learn some new ways to grow your salon. Click here for FREE access to the workshop
DO YOU HAVE A PANIC ATTACK EVERY TIME THE BILLS ARE DUE?
One of the reasons this is happening to you is because your team are not reaching their targets. They are most likely only barely covering your costs and this is why you are living week to week, pinching from Peter to pay Paul. Seriously this is no way to live. The salon is YOUR responsibility! Your family are relying on you. Your staff are relying on you. You need to stand up and take control? LET ME HELP YOU! I build million dollar salons. I create budget makers. Join me at my FREE workshop on Sunday 13th August 7.00pm aest Here’s some of what we’re going to work on: LEADERSHIP: Learn how to understand, motivate and lead your team so they will follow. APPRAISALS: Learn how to motivate, develop and evaluate your staff for maximum growth. BUDGETS/GOALS: Learn strategies to maximise your team’s potential, overcome resistance and reach your goals. See you there… Want to profit like the pro’s?? Enough is enough so stop feeling sorry for yourself and take action!!!!! It all starts here!!!!!!!!! Follow this link http://bit.ly/2hBvrms There are limited places available, so turn up early. You CAN do this… (and I will be there to help you) Nicole