Salon Marketing Secrets
Learn why I believe you need to get a continuous flow of clients to your salon. Do you want more financial rewards for the hard work you do? Don’t be a busy fool! For the next few days. I’m giving away a FREE workshop “How to make more money and have more freedom” for salon owners that want to make a lifestyle salon, and get some serious rewards for running their salons. More money less work. I have used this formula to help hundreds of salon owners get their business to give them a multiple six figure wage. Access here–> http://bit.ly/2qpXCXQ
How to grow your salon by 33% this year. (Friday live)
Increase your salons taking by 33% in 12 months Check out a live replay of my webinar of how to do this CLICK HERE
How to control your salon bills
How many slices of pizza do you want? Enjoying working with numbers and being a hairdresser or therapist usually isn’t something that goes in the same sentence, but now you are a salon owner and a business owner its time to work on the numbers of your business. As you look at the facts about your salon you will see exactly what is going on. You shouldn’t even consider doing a staff review or even chastising staff without the facts in your hand, saying to them “you are sometimes late, your takings are not as good as last year or even you are doing great, much better than last year”. Is a waste of your time. You need evidence to back up your side of the story and the facts are the only friends you have on your side to help you, because if you try and get other staff members involved to back up an argument for you it will turn nasty. The fact is, you need numbers, they are your best friend, so re read this over again and change the word facts to numbers. This is what you need to prove to your staff that you have proof of what your about to say to them, not just some wishy washy moan. You were 10 minutes late on 3 occasions this week, “I don’t think I was” well the computer says you were as you signed in., You are taking on average $3500 that’s great as we are looking at a 15% increase on last year well done Dave. Your rebooks are at 45%; last year they were at 79% is there something wrong? Get the idea, numbers are the only things you have on your side treat them with the importance they deserve. They also have the power to tell you why your salon is not doing well, you just need to take some time out each month and look at your numbers. Looking at the numbers in your salon, you can estimate your takings and your profit in advance. There is only so much money going into the pot, and it leaks like crazy. The Less you pay out the more that is left for you, easy, but sometimes it is hidden and there are a lot of numbers to work through, where do you start? Its easier to see your numbers if you turn them into percentages, that way you can see the difference easier and also get a little detached as money always has a habit of clouding the issue. Start at the lowest hanging fruit, the cream, cherry pick, its looking at the easiest numbers to change, for example you are stuck with your rent amount (until your next review) so no need to work on that one, But wages you can lower, and also you could lower how much you spend on stock. Lets say you have a few friends coming over for supper and you order the biggest pizza you can find. Your friend’s names are Stock (basin and retail), General expense (car, bank fees office), Advertising, Operating expense (rent, electricity, telephone), Wages, Staff training Tax (vat,gst). They are all very hungry and cannot wait for the pizza to arrive. You are hoping that you have ordered enough to go round as you too are very hungry. You start thinking, how many slices do I need, so you need to know how much they will eat to satisfy their hunger. To find out how much they all need to eat will be in last years accounts, if you don’t have any you can borrow my figures, they have been benchmarked against hundreds of salons. Well the tax he cannot eat any less, he needs 15%, the Operational Ex he needs his share of 11%, Advertising and training needs 5%, Stock needs 15%, General Ex needs 5% that leaves wages and you. You have 51% to share between you and wages. Wages is a pig and will eat it all if you let him, but wages is also your best friend and you don’t want to up set him. You decide to let wages dive in first and hopefully he will leave you some. Most of you will realise that someone will always be going hungry, as you know that there is more hungry people than pizza. Someone will have to go with out. Most of you will choose advertising and training to cull because you think they bring nothing to the table, and also you choose yourself to go hungry because you don’t want to upset your friends, and just keep trying to find more pizzas to go round, but the more pizzas you order the more tax and wages get hungry and so the merry go round of madness starts. As you remove advertising and training the clients stop coming, and the staff get demotivated so these should be the last ones to be left out. Some of the above statistics can be manipulated to get YOU more money and some cannot. Items like tax, electric, rent, car, phone, bank charges are hard to change quickly and are will not have the biggest impact on your salon. They need at least 26% of your money. But Stock and wages are the easiest to deal with. And make the biggest impact; most salons I deal with have a stock level of 20% and wages bill of 60%. So if we add 60 % (wages)+ 20% (stock)+ 26% (Running cost) you will see you are over the 100% and so you are in the red, losing money. Stock should be kept between 10% and 15%, but the representatives of the companies you use would say otherwise, don’t fall for the next fad without checking your stock percentage spend. Your wage bill should be around 30% to 40% if you emply receptionists or apprentices, if you have neither you can afford your wage bill to get up to 45%. Remember you only have 51%
Is there money to be made in hairdressing or beauty
How to make money from being a salon owner. These is so much money to make, you just need to know what needs to be done and how to do it. Check out this [FREE] workshop webinar “Discover the Secret Behind How I grew My Salons To Give Me The Lifestlye I wanted, And How You Too Can Copy And Use Them To Achieve Success FASTER!” ➡️➡️➡️➡️➡️➡️➡️➡️ Click here to get instant access
Owning a business is NOT about working your ass off for the sake of trying to squeeze out a living. It is also NOT about making tons of money at the expense of losing tons of life. It’s about maximising life, bettering your life and others on the way. So how can you charge more for your services and more bang for your buck? The staff MUST believe in your salon and want every client to leave with the best experience ever. Your salon has a culture. Believe it or not your salon has a culture, a group of people brought together around a common set of values and beliefs. Its not your services and products that bind your staff together, it not size and might that makes a salon strong, it’s the culture, the strong sense of beliefs and values that hold everyone together. When employees belong to the right salon it will guarantee your salons success. They will be working hard for you and for the salon. Clients will see this and feel this as soon as they arrive through your doors. This is when they will choose to belong to your journey or realise you have empty promises. Treat clients like they are your staff and staff like they are your clients Exceed clients expectations Have a great complaint policy in place Employ happy staff (people servers) Set up a client journey and role play this with your staff Repeat what works, and change what is broken Always look for a better way to do it. Price is what you pay, Value is what you get. If you offer your clients more value than they think they are paying they will feel that they are getting good value for money. I haven’t even talked a cost value yet. Because it doesn’t matter, all that matters is the perceived value to the client. If your clients are going to be happy with paying for your services and products, they must feel that the experience they receive is greater than the cost is to them. The secret to having a successful business is to know what your clients want and deliver it. Focus on clear, specific, and detailed solutions that solve your client’s problems. Clients that need a hair cut could get this done down the road at a $10 hair salon, or a client that needs a facial could get this done much cheaper than you charge. So why do so many clients pay different prices? Because they are getting far more than a haircut or a facial, it goes much deeper, on a financial, emotional, physical and spiritual level. They are connecting with people they like. And people always like to buy from people they like. They believe your story They like your salon culture They want to feel special They work hard and your salon is down time for them Going to your salon is an enjoyable experience Its relaxing and calming They feel younger They are more confident This is so much more than just a haircut or a facial don’t you think? Create a great experience and your clients will pay a premium for this. What’s the point of running a business if you cannot earn a darn good living from it, the problem is, too many salon owners just think about getting as many clients through the door as possible. Why not work on the clients you have? Look at how you can offer them a better experience in your salon, and charge a premium for this service. Work smarter and leave the harder to others Richard McCabe iSalon coach Lets change the destination of your salon 🙂
Are you suffering from the number one salon owner’s problem in 2016?
By far the biggest problem the salon owner faced in 2016 was staffing. Not attracting staff and not being able to keep staff was the biggest issue salon owner’s had this year. Did you suffer from this? It will also be the biggest problem salon owners face in 2017 as well as de regulation roles out and more and more people are working micro salons. So next time you think negative about………. That the only one that cares how your salon is doing is you- and you feel that your staff only care about their wages You’re too busy to run the salon and deal with staff issues- so the staff start doing their own thing, and you end up with a salon that is nothing like the one you dreamed. You’re having problems finding staff, you advertise and advertise but no applies to your ads. You think it’s not your problem as all salons are suffering finding staff. You’re tired of having unmotivated staff , you once loved coming to work but now the staff just make your stomach turn, you are starting to despise them and you hate yourself for it. But why do some salon owners NOT have this issue. With out staff your salon will stagnate and decline over the years, its your responsibility to provide your staff with the motivation to succeed. DID YOU KNOW? 27 per cent of salon owners reported that they lost an employee to higher pay, 35% per cent of employees are looking for new jobs right now. That is scary right! Your employees may be thinking of leaving you for better pay or better working conditions. This WILL effect you no matter where you salon stands today, you need to act more professional and start seeing that the old way is broken. You need to find the new way! I have salons in my Mastermind group that get plenty of applicants when they need them. And also seem to keep staff much longer then other salons in their town. Asking yourself one major question will help you attract better staff and also stop staff from leaving. WHY SHOULD A PERSON COME AND WORK FOR YOU? WHAT DO YOU OFFER THEM? If you check out my Masterclass here it’s free and I explain how to attract clients and staff alike, it will also help you become a better salon owner. Here is the link. I believe if you had a salon that was pumping busy and you made great money, most of your staffing problems would be gone. Let me explain. If you paid your staff $1,000 a week plus a weeks training in New York, Paris, London or Sydney every year, how ,any staff would leave you. You train them to be the best, educate them and pay them well. I would say not many. I would also go to say that if your advert explained this you would attract staff from all over he country. Word would spread that you are the employer of choice. So if you could afford that then your staffing issues would be none existent. So all you have to do is get busy easy hey. Well actually I have a step-by-step formula that builds foundations in your salon, it includes a way to grow your salon by 33% this year. Yep 33% It’s all explained in my mastermind FREE training program. Click here and reserve your seat today. I wish you all the best success in the world and after seeing my Masterclass and implementing what you learn I’m sure you will be working smarter and leaving the harder to others. Join me and say NO to being another statistic But what’s worse than staff leaving you? The worst is when you have a mass walk out and it is so devastating. If you have never experienced a mass staff leaving then you are lucky, but I would start planning, because it can take you back years and that’s if you are lucky, most salons never recover from a mass walk out. This is so common now a day it’s just not funny. So why do your employees leave you in waves and how to stop it “Wait…You’re not leaving, too?” I still remember that total surprise in my salon as 98% of my staff handed in their notice and left me with just one trainee and a salon full of clients. I thought this is it, we are gone, doomed, and we will have to close. But I surprised myself. It’s when situations like this happen in your salon that you really find how good your systems are. Well let me tell you I am a systems nut, and my systems were watertight. I just didn’t survived 6 staff leaving I grew my business to the best takings ever. Would you cope if all but one staff left you and your salon? Are your systems that good? They need to be? Losing a single employee can cost tens of thousands of dollars, which means a wave of employee turnover can quickly run up costs ranging into the hundreds of thousands. No one can afford that kind of hit financially or to productivity, yet it so commonly happens, causing employee turnover rates for some companies to spike as high as 30-40% annually. To understand how to stop a wave of departures from happening, we must first understand why waves happen in the first place. We’re social creatures. Salon work is one such community, complete with politics, drama, alliances, and social norms. As social creatures, we talk about the good, the bad, and each other. If one staff member perceives a problem, chances are others feel it and have talked about it, too. Whatever is bugging one person is usually bugging others; they just haven’t told anyone yet or you missed the signs? It’s these irritants that build up enough to lead people to consider leaving. Their departure is a wake up call. Even if they’re