Warning! If You Grow Your Salon Fast Without Strong Foundations The Harder And FASTER You Will Fall!
The faster your business grows, the quicker it can fall, and from a greater height, unless you know what to watch out for. Knowing how and when to grow are key decisions that every small business must face eventually. But just because you made it past those early stages doesn’t mean you’re safe. Growing too quickly means you face another set of challenges, ones that put you at a greater risk than the slow growth that kept you up at night during those first few years. You cannot build a strong building without solid foundations and your salon business is the same. The Lifestyle Foundation Course Fundamentals Program Click Here For More Info. I would like to introduce you to Bruce (not his real name). He is passionate about what he does and loves going to work every day. Bruce has been a salon owner for 10 years old and his salon was busy, in fact it still is, he has 8 staff and that he is taking over $700,000 a year in revenue, he is nearly bankrupt. Bruce told me that he had maxed out his credit cards and he was so broke he had to ask his parents to lend him money. Bruce spends most of his working week working his hairdressing salon; in fact he works 6 days a week and is the highest earner in the salon. He is booked out and his salon is still busy. It is a mystery to him why he doesn’t have enough money to pay the bills. Bruce wears so many hats, he’s not only broke he’s a mess; he’s stressed to the max. There is always a direct connection between diluted focus and a diluted bank account. He explains he has hit rock bottom and things have to change, and cannot go on like this, “I need to start to work on my business”, but I don’t know where to start”, his life is a train wreck, and he’s desperate. He feels defeated and embarrassed. This wasn’t always the case. He started out 10 years ago with just him and a few staff and year after year he grew. He was growing fast, making good money. The salon was always booked out and he grew his salon to a team of 12. The salon was taking close to a million dollars a year and Bruce paid himself a good wage for his efforts. In fact Bruce even started to work only a few days a week. He was riding hi and thought he could take on the world. Holidays and fast cars later, a few staff leaving and taking clients. He was still living a champagne lifestyle on a beer budget. The inevitable happened, for the first time ever his bills out weighed his takings. This is the danger of growing fast. You do not have the infrastructure, the strong foundation to rely on. Just take your eye off the ball for a single second and debt will creep in, so slowly you do not realize at first, not until its too late. Then you go through the three stages of despair that arise when your salons are in a state of collapse STAGE, 1 -DENIAL We deny were struggling, someone asks how your business is going and you say “Great we’re getting busier and busier” knowing things aren’t great and you’re losing money. But you’re afraid to admit it, because what will people think of you? What if your staff starts to doubt you? Will they leave? What if the clients find out, will they leave also? Only when the salon is on deaths door do we admit that were struggling. ENTER STAGE 2-ADDICTED TO STRESS For many salon owners the stress levels at this point have become a way of life. You wake up stressed. Go to bed stressed. Stress about being stressed. You actually become proud to be stressed and now when someone complains about there problems you offer your story that always starts with “well you think you are stressed, I …..” THE END STAGE 3- WHY DOES THIS ALWAYS HAPPEN TO ME Your salon, going into failure is actually completely out of your control. You know the one. The one that starts with why me, why can’t I get ahead, just once. Why is this happening to me? I can never just have a good break without a staff member leaving or a bill is due that I forgot about. Why me. This is when most people give in and put it into the too hard box, accepting that it will never get better and all the fight in them is almost gone. Bruce was in stage 1 he was in denial about why, he isn’t in dire straights but it was creeping up on him. He has to start looking into the business and get a grip with all that is happening. He is taking enough money, that’s for sure. He just needs to manage his finances and get his bills in order. That may mean some BIG decisions on his spending including staff. This sort of collapse creeps up on many salon owners over a slow period of time, it’s the death reaper, and you don’t know it’s happening until it’s too late. But at this stage it can quickly be turned around. But most salon owners continue to lie to themselves year after year, always behind the eight ball, the same thing they have been doing since day one. Nothing is on an upward trajectory except their blood pressure, debt and taxes. The hardest and the easiest things are sometimes staring you in the face. The easiest thing to do it take a day off from the salon collect all the evidence you have and go away in a quiet area and judge your salon on the facts you have, the answers in your computer, you know your expenses are
How to make money in your hair and beauty salon
How to kick start your salon if you are stagnant or feel you can do better. The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before TIP….. Being a hair and beauty salon owner you need to remember that you are in the repeat business, business Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours Week 2 bonus FREE Salon Owners Workshop. CLICK HERE TO SAVE YOUR PLACE Learn the secrets to getting your salon busy and making you a lifestyle. Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours ATTRACT How To Attract A Flood of New CLIENTS To Your Salon Without Using Dreaded Specials Or Gimmicks. Learn how to position yourself as the number one salon in town. Being the number one salon means you can attract clients and staff on tap, and you can charge a premium for your services Clients in your area are searching right now for a salon that positions itself as the #1 salon. They are not interested in price, they want the best salon in their world and will pay a premium for it. I will show you the BIGGEST mistake salon owners are doing to attract clients and how you can avoid this costly mistake and save you hundreds of dollars and hours of your time. Facebook likes will not pay staff wages or your rent, so you need to be able to get seen above every other salon that are smothering your Facebook posts, and get them calling your salon. CONVERT Learn How To FILL The Quiet Days In Your salon And The Busy Days Will Look After Themselves. Most salon owners make the mistake of relying only on new clients to grow their salon, yet it is repeat clients where the real money is made. You are in a repeat client business. The fastest way to grow your profits is to get repeat clients back through your door No more waiting for the phone to ring or sweating on walk-ins, you will have the control and be able get your staff booked out on quiet days and thats the easiest way to get them to reach 3 x wage The empty day/empty chair roller coaster ride is finally over! However I have some really good news for you, you are probably sitting on a CLIENT list and this is a potential gold mine! DELIVER Learn WHY Statistics suggest That 60% Of Salon Clients DO NOT Come Back. Make sure your salon is NOT part of this statistic. How your clients and staff are crying out for you to implement this in your salon right now, and a staggering 68% of clients will leave their salon because they perceive an attitude of indifference in the service they receive. By far the hardest part of maintaining your salon standards is delivering consistency. It simply is not good enough to give a ‘one out of ten’ service for one visit and a ‘nine out of ten’ service for the next. In order to become known for something, we have to be delivering regularly – and having a reputation for great client care is no exception. Word-of-mouth recommendation is by far the greatest asset you have for encouraging new business, and people only recommend you if they experience a high level of consistency. BONUS: CLICK HERE TO SAVE YOUR PLACE ……………………………………………………………………………. Let’s face it – the hair and beauty salon world today is nothing like it was five years ago. The world outside your salon has changed and if you do not change with it your salon will be left behind. Being a great hairdresser or a brilliant beautician is not good enough for your salon to succeed anymore. If you want your salon to do more than survive you need to master the art of driving new business into your hair and beauty salon doors. Salon budgets are tighter, consumers are more skeptical, and social media has changed forever the way in which we talk to our clients. Many hair and beauty salon owners are fighting everyday trying to attract good quality clients into their salons, but with so many salons popping up all the time they are fighting for the clients attention. With so many salons comes choice for the new client! If the new client cannot differentiate your salon from all the others then you will be judged on price. Over the next 5 weeks I want to take you on a journey to challenge you and get you to see your salon with different eyes. Week 1 – How to grow your hair and beauty salon. Week 1 Bonus………… FREE salon business health check up How healthy is your business? Is your salon leaking money? How would you like a FREE business health check on your salon? This FREE in depth salon health check is FREE for the first 20 salon owners only (I only have time for 20 as its very in-depth) CLICK HERE NOW TO GET YOUR FREE SALON BUSINESS CHECK UP. Week 2…… Coming Soon The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before………………….
Are you working long hours for little rewards?
If you are then you need to look at your salon set up. Are you the busiest person in the salon? That is so dangerous because the passion that is keeping your salon moving will undoubtedly lose its drive and your business will start to decline. I have seen this a hundred times before with salon owners that come to me for help. It’s the worst because you don’t know it’s happening, it’s slow and hidden, but before long you will struggle to pay bills on time, start borrowing money to stay ahead of the game, hoping that a busy week will come. It never does! That’s why 60% of salon owners close their doors and walk away, it’s so soul destroying. Don’t let your salon be the next statistic. But you can change this now, today…………. If you could learn to attract high paying clients to your salon, money will come in. If you could get these clients to fall in love with your salon and your staff and not you, then that would ease the pressure on you. If you could get your current clients to spend more then that would help you pay back some of that borrowing. Want to know what I do? I help salon owners grow their salons faster by concentrating on only the 3 ways to get any business making money and being strong. I believe that there is only 3 ways to grow any salon: ✅Get more bums on seats (more clients) ✅Get bums on seats to visit more often (get the clients to return faster using their data base) ✅Get bums on seats to spend more (the only way to doing that is increase the customer service value) For the last 3 years I’ve been a lifestyle salon coach and have taught hundreds of salon owners all around the world how to use a simple system to get their salons busy. The world has changed and you need to change too or you will be left behind. I want to show you the 9 simple steps that are working in salons all around the world as we speak today, to make them THE SALON OF CHOICE FOR GOOD PAYING CLIENTS. Right now you have the power that I had to convert my salon into one of the highest earning salons in my town. You just need to register and turn up and make a decision. This workshop is my life work of how I developed 9 simple steps that took me from a War Zone salon owner to a Lifestyle salon owner living in a beach house next to the Pacific Ocean. You too have the opportunity I had by joining us at Lifestyle Salon Coaching and implementing these 9 simple steps in your salon. You will have the same power and the same knowledge that I had all those years ago, but without wasting time because they’ve been tried and tested. New times are ahead and you can either embrace the change or you will be left behind, Are you ready to learn the new way to grow your salon? Let’s do this……… See you there for the chance to join the fastest growing Lifestyle Salon Coach in Australia. Monday 19th March 2018 at 7:00am (AEDT) Click here to secure your place http://bit.ly/2yVgizU
How to make your salon a success.
Give Me An Hour And I’ll Show You How To Add $100,000 To Your Salons Takings If you’re working long hours for little return then something in your salon isn’t right. To grow your salon you will need clients full stop, but most salons cannot attract clients without specials or discounts. That’s because there are too many salons in town that are trying to attract clients on price. If you’re doing the same it’s a dangerous game to play. Unless you’re the cheapest salon in town you will always be fighting for clients in the War Zone. The average salon only gets to keep 25% of all new clients that come through the door, that’s usually because the wrong client has come in. They came for a cheap deal and will leave your salon as soon as they see another salon doing a cheap deal! Is that the sort of salon that you want? 😞 😞 😞 😞 😞 Attracting clients like that? Hi, I’m Richard the Lifestyle Salon Coach and I teach around 100 salon owners today on how to attract the right clients into the salon WITHOUT USING DISCOUNTS OR SPECIALS. If you attract the right client, the ones that want a good service and are happy to pay for it, they will stay loyal to your salon for longer. 💰 💰 💰 💰 💰 It’s not rocket science, but it has to be learnt. 💪 The world outside your salon has changed and clients are savvier than ever before. ✅ ✅ ✅ If you want to know the secrets I’m teaching, jump on a FREE workshop I’m doing this Monday 19th March at 7:00am (AEDT). I will not only show you a few new ways to grow your salon correctly, I will also show you what we do, how we coach and how I can personally help your salon grow bigger and faster than it’s currently doing. I would love to see you there and show how to grow your salon the new way. Click here and secure your place now. Richard Lifestyle Salon Coach PS Did I mention it’s FREE retorter
Communication with your Salon Team
“Do not listen with the intent to reply, listen with the intent to understand.” By Nicole McDonell – Coach/Mentor iSalon Coaching Communication with your team is one of the most important abilities of being a great leader in your Salon. A lack of communication skills has the potential to harm relationships with your team and you will be ineffective in understanding and leading your team. Let’s face it; everyone see’s reality differently and can interpret the same words very differently. Your job is to really work out exactly what they are trying to say and why. Communication with your team is the key to understanding and teaching your team. Only when you learn how to truly communicate effectively will you be able to understand and lead your team to profits. I have included some tips and trick below to help you start communicating better with your team. One of the most basic and important things to do in all conversations with your team members is to pause before replying. (A short pause of about 2-5 seconds). When you pause, you avoid the possibility of interrupting the team member if they are just taking a breath. Plus, it shows your team member that you are listening to them and processing what they have said by not jumping in with your own comments and opinions. It also ensures that you actually hear the speaker better. You will really understand what they are really saying with greater clarity. You also want to ask for clarification, “What do you mean?”. Then pause and wait…. The team member will then answer back with a lot more detail. You can also repeat back the team member’s words in your own words. This ensures you are both on the same page. “Let me see if I understand you.” What you are saying is? This shows that you are genuinely paying attention and making every effort to understand what is trying to be said or feelings explained. Listening builds trust. The more you listen to your team the more they will trust and believe in you. When you suspect, someone is not telling you the truth be direct and ask the million-dollar question and then be silent. It’s when that awkward silence happens it forces the other person to fill the silence. Often it is then that you will get the actual truth. I have used this tactic in many meeting and it is always a success. I have got a few unexpected answers but it really does save time by helping you get to the real truth quicker. Want to know more on how to lead your team to profits with “The Million Dollar Salon Manager”? Check out my latest workshop: http://bit.ly/2vJuYVq At the end of the video I also talk about the options for joining the “Ultimate Salon Manager!” And if you want to accelerate your teams untapped potential and achieve success quicker jump in and join us straight away, the link is here: http://bit.ly/2qiFmwl
How to increase your salon clients
The Customer Service Revolution – HAPPY HOUR IS 9-5 by Nicole McDonell – iSalon Coaching Good customer service relates to the service you and your team provide before, during and after a service/purchase. Sounds simple enough; but why are salons still getting it so wrong. In an era where salons offer similar products and services, at similar prices, how do you stand out from everyone else? What makes customers call your salon to make a booking? Easy! If you offer the best customer service you will win loyal customers who keep coming back, and tell their friends to do the same. Loyal customers come more regularly and often is likely to spend more. So, what’s the problem? How do you get your team to deliver world-class customer service on a consistent basis? Do you know the small things that your customer will love? And do you give it to them, time and time again? “One night stands vs established long-term customer relationships that are based on mutual trust”. Sounds like a line from a romance novel. But seriously you need to take your customer service beyond, “HAVE A NICE DAY”. Make customer service your biggest competitive advantage. After all customer service cost, nothing. Do you have a Client Journey? Do you have set standards and procedures for all of your team so there is consistency in service in the salon no matter who is rostered? Are you the role model to inspire your team? Can you empower your team at all levels? Empower your staff to create long term relationships with your clients. As the Owner/Manager it is essential that you lead your team. Learn how to build customer loyalty, trust and credibility online and in salon and how to rebuild it after a customer service catastrophe. Do you need the tools to give your salon a customer driven culture? Learn how to apply our standards to your salon. In module 1 (The V.I.P. Policy) of iSalon Coaching’s “Ultimate Salon Systems Masterclass”. You will receive the tools and learn tactics to transform your salon into a serious customer focused culture that will amaze every customer, every time. If you are interested in building a solid clientele, booking out all of your stylists and increasing you income then you need to take action before the salon down the road from you gets smarter. If you would like more information you can contact me at Nicole@isaloncoaching.com