How to get your Facebook post from lookers to bookers.
Every client that leaves a salon and who is looking for another salon to call home does so because their current salon failed them in some way. They either didn’t achieve what they wanted or they left because they couldn’t fix their problem. So we know that if we can fix their problem or give them what they want we have a client for life. When a client doesn’t even know you exist they need to know you CAN help them and YOU understand their NEEDS and you have a way to FIX it. When you want to attract new clients you need to catch their eye first and foremost depending on the outcome you deliver for your clients — there are three core components I want you to keep in mind: a Problem, a Promise, and a Process. These 3 components are the foundation of your marketing strategy. The Problem First thing I want you to think about is your ‘Ideal Client’. What’s the main problem they’re desperate to fix? So, let’s find some blank wall space and grab a stack of post-it notes. On the left-hand side of your wall, list out all of your prospective clients frustrations and fears, one per Post-it Note. The Problem you’re solving is made out of these frustrations and fears. Get a big fat list together on that wall. The Promise Now we’ll go to the other side of the wall and make The Promise. At the end of the service, what’s the result they desperately are looking for? These are your prospective clients wants and aspirations. They want to get away from their problems and move towards these wants and aspirations. Cool, so far we’ve got The Problem and The Promise. The Process The next piece is The Process, the way you get your clients from their problem to your promise. So we’re going to figure out the process you will undertake to make them happy. This is the PROOF, that you can deliver on what they want. Again, using post-it notes, list out all the steps and then shuffle them into order. You might need to delete a couple or merge a few together to get a consistent level or “feel.” We’re looking for the key steps to build a solid understanding of how you are going to achieve their result. Now you’ve got a problem to solve, a promise you can make, and a process for moving your clients towards a result. You’ve got the makings of a killer marketing system. Just remember: Problem + Promise + Process = Clients on tap. Richard Before you do anything else I want you to grab your FREE copy of this short book I wrote on attracting your ideal clients: http://bit.ly/2Ma38tc 1. Check out the website for more details of what we do https://lifestylesaloncoach.com/ 2. I’m putting together a new salon case study group at Lifestyle Salon Systems this month… stay tuned for details. If you’d like to work with me on your salon growth plans… just send an email and put Case Study in the subject line and I’ll get all the details to you rmccabe3@me.com 3. Watch this FREE webinar on what it takes to get your salon fully booked in todays world. http://bit.ly/2vK451d 4. Work with me and my team privately. If you’d like to work directly with me and my team to increase your salons takings by 30% in 12 months… just send an email and put Private in the subject line… tell me a little about your salon business and what you’d like to work on together, and I’ll get you all the details! rmccabe3@me.com
Why You Need To Make Your Salon Stand Out!
If your salon isn’t standing out from other salons in town then you’re perceived as just being the same as all the others. That being said if you’re the same, clients can only judge you on price, and unless you are the cheapest salon in town this is NOT what you want to be known for. It doesn’t matter how good you are or what you do differently until the client walks in your salon door. They will never walk in the door if they don’t know what it is you are good at. So how do you let new clients know that you’re good? With lots of salons vying for prospective clients attention it’s getting harder and harder for you to get seen and noticed by new clients. If your salon isn’t growing then it’s dying If you don’t get new clients booking into your salon you’ll soon start seeing gaps in the appointment book, with the average salon losing 26% of its current clients it soon becomes apparent that the staff are having more gaps and breaks between clients and before you know it the bank account will be looking a little lean and you need to juggle which bill to pay next. I know, I have been there, I became the master of juggling the bills and staying just one step ahead. At this stage your staff will be demoralised and it’s too late to make a quick turn around. And who wants to walk into an empty salon anyway. But you can turn it around. If you get this right, and get your salon to stand out clients will see you and know what it is you do well. You will not be picked as the salon of choice on price but on your skill and what you can do for them. So how do you make your salon stand out from all the other salons out there? Every salon posts specials and discounts to get clients to choose them. They post before and afters like crazy. Does this work? Is it working for you? On average every person today is bombarded with around 5,000 adverts and posts a day with someone trying to get your attention, your brain filters out what you want to see and what you don’t. So the best way to be seen is to post what they need, what they are seeking. You just need to know what these prospective clients are looking for. If we can categories people into 3 buckets on how they look for a new salon. Bucket 1 (3%), are ready to buy now and will be tempted with a discount and special. Bucket 2 (67%), will buy when they are ready and will have checked out salons in their area to make sure their next salon of choice is the right salon BEFORE they leave their current salon. They don’t make hasty decisions and don’t look at price as their driving factor. Bucket 3 (30%), are the hard-core salon clients that will NOT leave for years, you know them in your salon and they will still be banging on your door when they’re 100. So which do you feel is the right bucket for you to go after. Most salon owners aim for the 3% bucket because it’s easier and because they just send out specials to make clients call this salon. Not many want to aim for the 67% bucket, the most loyal salon clients you can find. To attract these salon clients requires a little more work to get them into the salon, but when they come they stay around forever. This is the real fix to get your salon busy and not just sticking a band aid on todays problems. You and I both know that there are too many salons operating in your town, and they are all after the attention of new clients. You can fight to get the attention and fight to get them in your salon on price but it’s a battle and once you enter that war zone you will be fighting to pay the bills forever. So what does it take to make your salon stand out and get the 67% bucket salon clients to become raving fans of your salon? 1. You want to make sure every post gets seen by prospective clients that are looking for a new salon right now and they get to see your post. 2. You want to post regularly and with the intent of making that client stop scrolling right now and pay attention to YOU. 3. Build momentum for you and for them. 4. When they check you out, you are waiting with the right content that they want to see and need to win them over. 5. Every prospective client leaves their salon because they are NOT getting what they want. If you know what they want, then you post what they are looking for. Check out this video on how I made my salon stand out and how I help salon owners to stand out also. This unique system will take your salon from famine to feast in a very short time. Right now, as I said, most salon owners don’t want to put the work in, they would rather work hard all day than work smart once. If you like the video from above then you can check out a full training video that will teach you what you need to do to not only make your salon stand out, but to grow your team, clients and bank account. You can check this out here. Below you can see what impact this is having with salon owners right now who are implementing this new unique system. So if you are tired of having empty seats, quiet staff and money issues then it may be time to be one of the smart salon owners like these in my coaching
How You Can Take Your Salon From Good To Great!
Have you ever thought how do I get my staff to be booked solid? Do you hate it when staff are in the back room and you’re working hard on the floor? Would you like to know how to take your salon from good to great, from just surviving to thriving? Successful salon owners don’t do most of the work in their salons. Successful salon owners identify the problems, discover the opportunities and then build a process to allow other people to do the work. Salon owners need systems to run their salons and not them. Successful salon owners build a system and teach the system to their staff. They get their systems to make them money. They spend their time teaching staff to master the systems, not working all day and every day in the salon on the floor. Now before we get carried away, most salon owner’s love working in their business and should not feel they have to stop, it just means they should not be the main earner, working all the hours; a balance is good. If you don’t want to work on your business hire a manager to do it. But the real world is so different from this; most salons and owners are in the War Zone. The War Zone is when you have to fight to attract clients, fight to attract and keep staff and fight to pay your bills. In the end you will burn out, and lose the will to fight or even worse you’ll walk away. We all need a balance and everyone’s balance is different. You need time to lead, time to work in the salon and time off. Recharge and empty that mind, instead of being kept awake at night worrying about clients, staff and bills. You need a system! I believe that the only system that works in your salon is the system that works in any business. Jay Abraham the biggest name in marketing believes there are only 3 ways to grow your business. If you’re reading this, then you are about to learn the simplicity of growing your salon fast. There is only 3 ways to grow your salon and I specialise in all 3. In fact as Australia’s fastest growing Lifestyle Salon Coach, I am the expert in growing salons the right way. I personally teach these 3 ways to all my salon clients. What are the only 3 ways to grow your salon you ask? ✅… Attract more clients to your salon. ✅… Convert these clients to visit more often. ✅… Deliver remarkable service so they spend more with you. Because if you want your staff busy, you need more clients. Because if you want your salon fully booked and your team to hit 3x their wage, you need to get your clients to visit you sooner. Because if you want to take more money in your salon, you need your clients to spend more. Check out my website I have lots of ideas and FREE stuff that will help you grow your salon. Also check out this FREE workshop where I show you how to grow your salon FAST in 2018. Click here for FREE instant access. http://bit.ly/2ECykgY Richard
How to make money in your hair and beauty salon
How to kick start your salon if you are stagnant or feel you can do better. The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before TIP….. Being a hair and beauty salon owner you need to remember that you are in the repeat business, business Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours Week 2 bonus FREE Salon Owners Workshop. CLICK HERE TO SAVE YOUR PLACE Learn the secrets to getting your salon busy and making you a lifestyle. Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours ATTRACT How To Attract A Flood of New CLIENTS To Your Salon Without Using Dreaded Specials Or Gimmicks. Learn how to position yourself as the number one salon in town. Being the number one salon means you can attract clients and staff on tap, and you can charge a premium for your services Clients in your area are searching right now for a salon that positions itself as the #1 salon. They are not interested in price, they want the best salon in their world and will pay a premium for it. I will show you the BIGGEST mistake salon owners are doing to attract clients and how you can avoid this costly mistake and save you hundreds of dollars and hours of your time. Facebook likes will not pay staff wages or your rent, so you need to be able to get seen above every other salon that are smothering your Facebook posts, and get them calling your salon. CONVERT Learn How To FILL The Quiet Days In Your salon And The Busy Days Will Look After Themselves. Most salon owners make the mistake of relying only on new clients to grow their salon, yet it is repeat clients where the real money is made. You are in a repeat client business. The fastest way to grow your profits is to get repeat clients back through your door No more waiting for the phone to ring or sweating on walk-ins, you will have the control and be able get your staff booked out on quiet days and thats the easiest way to get them to reach 3 x wage The empty day/empty chair roller coaster ride is finally over! However I have some really good news for you, you are probably sitting on a CLIENT list and this is a potential gold mine! DELIVER Learn WHY Statistics suggest That 60% Of Salon Clients DO NOT Come Back. Make sure your salon is NOT part of this statistic. How your clients and staff are crying out for you to implement this in your salon right now, and a staggering 68% of clients will leave their salon because they perceive an attitude of indifference in the service they receive. By far the hardest part of maintaining your salon standards is delivering consistency. It simply is not good enough to give a ‘one out of ten’ service for one visit and a ‘nine out of ten’ service for the next. In order to become known for something, we have to be delivering regularly – and having a reputation for great client care is no exception. Word-of-mouth recommendation is by far the greatest asset you have for encouraging new business, and people only recommend you if they experience a high level of consistency. BONUS: CLICK HERE TO SAVE YOUR PLACE ……………………………………………………………………………. Let’s face it – the hair and beauty salon world today is nothing like it was five years ago. The world outside your salon has changed and if you do not change with it your salon will be left behind. Being a great hairdresser or a brilliant beautician is not good enough for your salon to succeed anymore. If you want your salon to do more than survive you need to master the art of driving new business into your hair and beauty salon doors. Salon budgets are tighter, consumers are more skeptical, and social media has changed forever the way in which we talk to our clients. Many hair and beauty salon owners are fighting everyday trying to attract good quality clients into their salons, but with so many salons popping up all the time they are fighting for the clients attention. With so many salons comes choice for the new client! If the new client cannot differentiate your salon from all the others then you will be judged on price. Over the next 5 weeks I want to take you on a journey to challenge you and get you to see your salon with different eyes. Week 1 – How to grow your hair and beauty salon. Week 1 Bonus………… FREE salon business health check up How healthy is your business? Is your salon leaking money? How would you like a FREE business health check on your salon? This FREE in depth salon health check is FREE for the first 20 salon owners only (I only have time for 20 as its very in-depth) CLICK HERE NOW TO GET YOUR FREE SALON BUSINESS CHECK UP. Week 2…… Coming Soon The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before………………….