How to make money in your hair and beauty salon
How to kick start your salon if you are stagnant or feel you can do better. The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before TIP….. Being a hair and beauty salon owner you need to remember that you are in the repeat business, business Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours Week 2 bonus FREE Salon Owners Workshop. CLICK HERE TO SAVE YOUR PLACE Learn the secrets to getting your salon busy and making you a lifestyle. Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours ATTRACT How To Attract A Flood of New CLIENTS To Your Salon Without Using Dreaded Specials Or Gimmicks. Learn how to position yourself as the number one salon in town. Being the number one salon means you can attract clients and staff on tap, and you can charge a premium for your services Clients in your area are searching right now for a salon that positions itself as the #1 salon. They are not interested in price, they want the best salon in their world and will pay a premium for it. I will show you the BIGGEST mistake salon owners are doing to attract clients and how you can avoid this costly mistake and save you hundreds of dollars and hours of your time. Facebook likes will not pay staff wages or your rent, so you need to be able to get seen above every other salon that are smothering your Facebook posts, and get them calling your salon. CONVERT Learn How To FILL The Quiet Days In Your salon And The Busy Days Will Look After Themselves. Most salon owners make the mistake of relying only on new clients to grow their salon, yet it is repeat clients where the real money is made. You are in a repeat client business. The fastest way to grow your profits is to get repeat clients back through your door No more waiting for the phone to ring or sweating on walk-ins, you will have the control and be able get your staff booked out on quiet days and thats the easiest way to get them to reach 3 x wage The empty day/empty chair roller coaster ride is finally over! However I have some really good news for you, you are probably sitting on a CLIENT list and this is a potential gold mine! DELIVER Learn WHY Statistics suggest That 60% Of Salon Clients DO NOT Come Back. Make sure your salon is NOT part of this statistic. How your clients and staff are crying out for you to implement this in your salon right now, and a staggering 68% of clients will leave their salon because they perceive an attitude of indifference in the service they receive. By far the hardest part of maintaining your salon standards is delivering consistency. It simply is not good enough to give a ‘one out of ten’ service for one visit and a ‘nine out of ten’ service for the next. In order to become known for something, we have to be delivering regularly – and having a reputation for great client care is no exception. Word-of-mouth recommendation is by far the greatest asset you have for encouraging new business, and people only recommend you if they experience a high level of consistency. BONUS: CLICK HERE TO SAVE YOUR PLACE ……………………………………………………………………………. Let’s face it – the hair and beauty salon world today is nothing like it was five years ago. The world outside your salon has changed and if you do not change with it your salon will be left behind. Being a great hairdresser or a brilliant beautician is not good enough for your salon to succeed anymore. If you want your salon to do more than survive you need to master the art of driving new business into your hair and beauty salon doors. Salon budgets are tighter, consumers are more skeptical, and social media has changed forever the way in which we talk to our clients. Many hair and beauty salon owners are fighting everyday trying to attract good quality clients into their salons, but with so many salons popping up all the time they are fighting for the clients attention. With so many salons comes choice for the new client! If the new client cannot differentiate your salon from all the others then you will be judged on price. Over the next 5 weeks I want to take you on a journey to challenge you and get you to see your salon with different eyes. Week 1 – How to grow your hair and beauty salon. Week 1 Bonus………… FREE salon business health check up How healthy is your business? Is your salon leaking money? How would you like a FREE business health check on your salon? This FREE in depth salon health check is FREE for the first 20 salon owners only (I only have time for 20 as its very in-depth) CLICK HERE NOW TO GET YOUR FREE SALON BUSINESS CHECK UP. Week 2…… Coming Soon The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before………………….
Are you working long hours for little rewards?
If you are then you need to look at your salon set up. Are you the busiest person in the salon? That is so dangerous because the passion that is keeping your salon moving will undoubtedly lose its drive and your business will start to decline. I have seen this a hundred times before with salon owners that come to me for help. It’s the worst because you don’t know it’s happening, it’s slow and hidden, but before long you will struggle to pay bills on time, start borrowing money to stay ahead of the game, hoping that a busy week will come. It never does! That’s why 60% of salon owners close their doors and walk away, it’s so soul destroying. Don’t let your salon be the next statistic. But you can change this now, today…………. If you could learn to attract high paying clients to your salon, money will come in. If you could get these clients to fall in love with your salon and your staff and not you, then that would ease the pressure on you. If you could get your current clients to spend more then that would help you pay back some of that borrowing. Want to know what I do? I help salon owners grow their salons faster by concentrating on only the 3 ways to get any business making money and being strong. I believe that there is only 3 ways to grow any salon: ✅Get more bums on seats (more clients) ✅Get bums on seats to visit more often (get the clients to return faster using their data base) ✅Get bums on seats to spend more (the only way to doing that is increase the customer service value) For the last 3 years I’ve been a lifestyle salon coach and have taught hundreds of salon owners all around the world how to use a simple system to get their salons busy. The world has changed and you need to change too or you will be left behind. I want to show you the 9 simple steps that are working in salons all around the world as we speak today, to make them THE SALON OF CHOICE FOR GOOD PAYING CLIENTS. Right now you have the power that I had to convert my salon into one of the highest earning salons in my town. You just need to register and turn up and make a decision. This workshop is my life work of how I developed 9 simple steps that took me from a War Zone salon owner to a Lifestyle salon owner living in a beach house next to the Pacific Ocean. You too have the opportunity I had by joining us at Lifestyle Salon Coaching and implementing these 9 simple steps in your salon. You will have the same power and the same knowledge that I had all those years ago, but without wasting time because they’ve been tried and tested. New times are ahead and you can either embrace the change or you will be left behind, Are you ready to learn the new way to grow your salon? Let’s do this……… See you there for the chance to join the fastest growing Lifestyle Salon Coach in Australia. Monday 19th March 2018 at 7:00am (AEDT) Click here to secure your place http://bit.ly/2yVgizU
How to make your salon a success.
Give Me An Hour And I’ll Show You How To Add $100,000 To Your Salons Takings If you’re working long hours for little return then something in your salon isn’t right. To grow your salon you will need clients full stop, but most salons cannot attract clients without specials or discounts. That’s because there are too many salons in town that are trying to attract clients on price. If you’re doing the same it’s a dangerous game to play. Unless you’re the cheapest salon in town you will always be fighting for clients in the War Zone. The average salon only gets to keep 25% of all new clients that come through the door, that’s usually because the wrong client has come in. They came for a cheap deal and will leave your salon as soon as they see another salon doing a cheap deal! Is that the sort of salon that you want? 😞 😞 😞 😞 😞 Attracting clients like that? Hi, I’m Richard the Lifestyle Salon Coach and I teach around 100 salon owners today on how to attract the right clients into the salon WITHOUT USING DISCOUNTS OR SPECIALS. If you attract the right client, the ones that want a good service and are happy to pay for it, they will stay loyal to your salon for longer. 💰 💰 💰 💰 💰 It’s not rocket science, but it has to be learnt. 💪 The world outside your salon has changed and clients are savvier than ever before. ✅ ✅ ✅ If you want to know the secrets I’m teaching, jump on a FREE workshop I’m doing this Monday 19th March at 7:00am (AEDT). I will not only show you a few new ways to grow your salon correctly, I will also show you what we do, how we coach and how I can personally help your salon grow bigger and faster than it’s currently doing. I would love to see you there and show how to grow your salon the new way. Click here and secure your place now. Richard Lifestyle Salon Coach PS Did I mention it’s FREE retorter
Good News For Those Salon Owners That Are Trying To Find Salon Clients
Too many salon owners are just treading water. THE WAR ZONE You will hear me say it over and over again. You’re doing the same as every other salon is doing, before and afters, specials, discounts and rubbish posts no-one wants to see. Your salon is invisible to new clients. If you’re stuck in ‘Salon Owners Ground Hog Day’, then you need to DO SOMETHING to change what you’re doing. I believe you need to be able to ATTRACT/CONVERT/DELIVER to take your salon from mediocre to extraordinary. Here’s some of what you should be working on: ATTRACT: new high paying clients not bargain chasers. CONVERT: them into raving fans so they’re loyal to your brand. DELIVER: remarkable service and get referrals on tap. Start with building your Salons Authority as clients are more savvy these days and want to go to ‘the salon expert’. A clear goal to get you to 30% and higher takings this year. The key to how many clients you need, who they are and how do you find them, will result in more money in your till. Learn ‘HOW’ to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently. Branding your salon is a MUST to get prospective clients to believe in your story. Then you need to work on your ‘CORE STORY’. As you are aware old style marketing just doesn’t cut it with the new savvy client. You need to learn how to get clients to stay loyal to you and also learn the secrets to getting clients to visit more often. This keep in touch strategy can increase takings by a whopping $50,000 in a year. Client Satisfaction Mastery… where you focus not only on ‘HOW’ to do a great consultation, but also on making sure you have every step of the client journey mapped out. One of the keys to getting your salon to earn MORE while you are working LESS is the ‘Remarkable Service’… you’ll be able to grow your salon and up your income, without adding any more hours to your day Once you have plugged all the major leaks in your salon then you’ll be ready to multiply your success and crank up your team’s results. Master the art of Team Meeting, gelling everything together. Any one of these things can move the needle immediately for your salon, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for your salon. Interested to learn how to break that Salon Owners Ground Hog Day???? Comment WARZONE and I will send you some great info and some awesome videos to get your new journey off to a flying start.
7 out of 10 salon owners try to grow their salon the wrong way!
Are you one of the salon owners that concentrate on the wrong elements to actually grow your salon? If you are then this will resonate with you. Most salon owners worry about takings per week and staff issues. Will the takings be consistent? How do we grow the salon takings? Why am I the only busy person? Why are my staff not busy like me? Why is it just when I feel I’m getting ahead I have another quiet couple days and I’m back to where I started from? Check out this video on what are the two most important elements of running a salon and how you can work on these and staff happiness, takings and even profit will happen naturally. Where are you right now? Are you in Startup/Survival or Stability/Lifestyle? Wherever you are, know where you are and what the next level looks like. So what does it really take to build a system that brings you new clients every single week? What does it really take to move out of the War Zone into the Lifestyle section; and stay there? PLUS: Whenever you’re ready, here are 3 ways I can help you to grow your salon business: 1 Get a FREE salon business heath check up (Learn how healthy your salon really is) http://bit.ly/2fnOz6I 2 A 9 week Foundational Salon System course built for the smaller salon whose turnover is less than $450,000 Check it out here http://bit.ly/2vRKJKB 3 An Ultimate Salon System that not only fast tracks your salon out of the War Zone, but keeps you in the Lifestyle salon section. $450,000 – $700,000 http://bit.ly/2dLqu66 Till next time Take one stop closer to Money, Meaning and Freedom Rich
How to grow your hair and beauty salon.
Hey also I do a Friday Live on Facebook, so I thought if your interested I will show you what I talked about. If you want to catch me live just head over to Facebook check me out Richard McCabe at 7.00 am on Fridays ( NSW Time ) It was a great little Video Check it out here. Hey also I do a Friday Live on Facebook, so I thought if your interested I will show you what I talked about. If you want to catch me live just head over to Facebook check me out Richard McCabe at 7.00 am on Fridays ( NSW Time ) It was a great little Video Check it out here. I hope your week is going to plan and your salon is busy, busy, busy. I just wanted to share with you a sneak peak into some of my coaching and how we build Facebook ads FAST and straight to the ideal clients ( the ones that pay FULL price) Check it out below. Big thanks for watching I hope it helps you grow your salon FAST :). Look out for a live worksop I’m doing in a week or so 🙂 Rich BTW Check out a re run of what it takes to get your salon pumping and giving you a fantastic wage. Its about an hour long so grab a drink, bring your pen and paper and learn some new ways to grow your salon. Click here for FREE access to the workshop
Is it time for a Salon Coach?
TROUBLE SLEEPING – WHAT’S KEEPING YOU AWAKE AT NIGHT? By Nicole McDonell – iSalon Coaching Do you lay awake at night thinking about all your salon’s problems? Why your financial performance is so low? Why your team don’t work as hard as you do and don’t seem to care about the fact? If you are going to have enough money in the bank account to cover wages! Do you wake up in the middle of the night from a reoccurring nightmare in a cold sweat yelling HELP!? Are you tired? Are you stressed? Not sure which way to turn, or what to do next? In a confusing time, there is only one thing that you can be sure of is that if you make the wrong decision, if you screw it all up there will be a whole lot of heartbreak for a lot of people. You! Your Family! Your Team! And it will be all your fault. Everything is changing so quickly that it makes it even more harder to know which way to lead your team. First it was generation Y and now there is generation Z, so how do you connect with your team? How do you lead them? There are so many options for help available these days. Venturing into the unknown requires courage and support. It is a whole lot easier when you know you have a safety net. You need access to a leader with experience and expertise. You need me; Nicole McDonell from iSalon Coaching. I will teach you how to be vocal in your beliefs. How to explain why things are important. I will empower you, but show you how to be a servant leader. I will teach you to know when to delegate, versus when to step in. How to lead by example. How to ask your team for help and for continuous improvement ideas. How to look at the process instead of blaming your team. Help your team see the bigger picture. Recognise and celebrate your team. The best way to improve your salons position and current situation is to invest in Are you ready to succeed? The time is NOW. If you would like to learn more about leading your millennial stylists, you can sign up to iSalon Coaching’s “Ultimate Salon Managers Course”. Run over 12 weeks you will have instant access to video’s, downloadable tools, skill building exercises and the ability to implement the content directly in your salon. Plus, you have the extra support of your very own personal coach. https://www.jigsawbox.com/signup/iSalon coaching/36287/144073 Nicole McDonell – Coach/Mentor iSalon Coaching
How to increase your salon clients
The Customer Service Revolution – HAPPY HOUR IS 9-5 by Nicole McDonell – iSalon Coaching Good customer service relates to the service you and your team provide before, during and after a service/purchase. Sounds simple enough; but why are salons still getting it so wrong. In an era where salons offer similar products and services, at similar prices, how do you stand out from everyone else? What makes customers call your salon to make a booking? Easy! If you offer the best customer service you will win loyal customers who keep coming back, and tell their friends to do the same. Loyal customers come more regularly and often is likely to spend more. So, what’s the problem? How do you get your team to deliver world-class customer service on a consistent basis? Do you know the small things that your customer will love? And do you give it to them, time and time again? “One night stands vs established long-term customer relationships that are based on mutual trust”. Sounds like a line from a romance novel. But seriously you need to take your customer service beyond, “HAVE A NICE DAY”. Make customer service your biggest competitive advantage. After all customer service cost, nothing. Do you have a Client Journey? Do you have set standards and procedures for all of your team so there is consistency in service in the salon no matter who is rostered? Are you the role model to inspire your team? Can you empower your team at all levels? Empower your staff to create long term relationships with your clients. As the Owner/Manager it is essential that you lead your team. Learn how to build customer loyalty, trust and credibility online and in salon and how to rebuild it after a customer service catastrophe. Do you need the tools to give your salon a customer driven culture? Learn how to apply our standards to your salon. In module 1 (The V.I.P. Policy) of iSalon Coaching’s “Ultimate Salon Systems Masterclass”. You will receive the tools and learn tactics to transform your salon into a serious customer focused culture that will amaze every customer, every time. If you are interested in building a solid clientele, booking out all of your stylists and increasing you income then you need to take action before the salon down the road from you gets smarter. If you would like more information you can contact me at Nicole@isaloncoaching.com
Is there money to be made in hairdressing or beauty
How to make money from being a salon owner. These is so much money to make, you just need to know what needs to be done and how to do it. Check out this [FREE] workshop webinar “Discover the Secret Behind How I grew My Salons To Give Me The Lifestlye I wanted, And How You Too Can Copy And Use Them To Achieve Success FASTER!” ➡️➡️➡️➡️➡️➡️➡️➡️ Click here to get instant access
Owning a business is NOT about working your ass off for the sake of trying to squeeze out a living. It is also NOT about making tons of money at the expense of losing tons of life. It’s about maximising life, bettering your life and others on the way. So how can you charge more for your services and more bang for your buck? The staff MUST believe in your salon and want every client to leave with the best experience ever. Your salon has a culture. Believe it or not your salon has a culture, a group of people brought together around a common set of values and beliefs. Its not your services and products that bind your staff together, it not size and might that makes a salon strong, it’s the culture, the strong sense of beliefs and values that hold everyone together. When employees belong to the right salon it will guarantee your salons success. They will be working hard for you and for the salon. Clients will see this and feel this as soon as they arrive through your doors. This is when they will choose to belong to your journey or realise you have empty promises. Treat clients like they are your staff and staff like they are your clients Exceed clients expectations Have a great complaint policy in place Employ happy staff (people servers) Set up a client journey and role play this with your staff Repeat what works, and change what is broken Always look for a better way to do it. Price is what you pay, Value is what you get. If you offer your clients more value than they think they are paying they will feel that they are getting good value for money. I haven’t even talked a cost value yet. Because it doesn’t matter, all that matters is the perceived value to the client. If your clients are going to be happy with paying for your services and products, they must feel that the experience they receive is greater than the cost is to them. The secret to having a successful business is to know what your clients want and deliver it. Focus on clear, specific, and detailed solutions that solve your client’s problems. Clients that need a hair cut could get this done down the road at a $10 hair salon, or a client that needs a facial could get this done much cheaper than you charge. So why do so many clients pay different prices? Because they are getting far more than a haircut or a facial, it goes much deeper, on a financial, emotional, physical and spiritual level. They are connecting with people they like. And people always like to buy from people they like. They believe your story They like your salon culture They want to feel special They work hard and your salon is down time for them Going to your salon is an enjoyable experience Its relaxing and calming They feel younger They are more confident This is so much more than just a haircut or a facial don’t you think? Create a great experience and your clients will pay a premium for this. What’s the point of running a business if you cannot earn a darn good living from it, the problem is, too many salon owners just think about getting as many clients through the door as possible. Why not work on the clients you have? Look at how you can offer them a better experience in your salon, and charge a premium for this service. Work smarter and leave the harder to others Richard McCabe iSalon coach Lets change the destination of your salon 🙂