The Ultimate Stagnant-Salon Fix.

If you are struggling to grow your salon and it feels a million miles away from your salon dream, there is a good chance something is missing.

When I opened my salon all those years ago, I had a dream. It seemed so clear what I needed to do to make money from my salon –  attract clients, employ staff, get clients to return and make it a success. 

I’m sure your salon dream is similar. 

But the reality was nothing like that. I did get busy, I employed staff, I got them full, but around the 5 year mark, the takings started to even out and I found it harder to keep growing and to sustain the growth. I’m not sure if it was me, slowing down as we were busy so I didn’t need to do much marketing any more or was it that I had used up all the clients in my area and I wasn’t the new kid in town anymore?

All I know is that things started to get tough. Paying the bills was more juggling money around than ‘I have this,’ so I did what most salon owners do.I started to work longer and harder. I soon became the busiest person in the salon. I had the best re-books, I sold most of the retail and that made me take on more and more clients because I needed to make sure that every client was spending the most in the salon and booking back in.

This was going to have a massive effect on the salon, I just hadn’t realised it yet.

A pattern was emerging….

I got busier, the staff got quieter. I became resentful of them and they became resentful of me.

I thought I was doing the right thing. 

It all came to a head one day when I was tired and feeling like giving it all in and my number one stylist said “I want to leave”. 

I’m sure you’ve been there. You feel angry and  betrayed but deep down you’re a little envious that they can just up and leave the salon when they want to but you don’t have that luxury. It’s your salon and you have no choice and now you have the added pressure to employ another staff member or you take their workload on too.

I didn’t realise at the time, but this was the wake up call I needed.

I realised that staying small was always going to hurt me. I needed to hit a certain turnover so I could ease off the floor and work on the business. I knew I needed to have the perfect number of staff to make it all happen, so if one left, the impact on the salon takings wouldn’t be so damaging until you could replace them.

If I wanted to remain small, then I needed to stay small, but for those of you that know, it’s pretty hard to stop your salon from growing.

I knew that if I wanted to be free I’d need staff to grow the salon to more profit. I knew then that I needed to learn some new skills.

My mindset changed from then on. I wasn’t  just a worker anymore. I had a new role and that was to train my staff to be the best and to supply my team with good clients. I needed to coach them to be better than me and make more profit..

I knew I had a journey ahead of me to learn, and learn fast…..

In my day, it was so much harder to learn the business skills that were needed to take my salon to the next level. 

In my day there was no internet or Youtube to help me, but then again it did make me find the right way to invest in my future.

You may have Youtube and the internet to find strategies to help you grow, but is that a real source of proven strategies to grow your salon?

It took me close to 15 years to master everything that needed to be done to grow my salon big enough to free me once and for all. 

LOTS OF REAL LIFE TRIAL AND ERROR THAT COULD HAVE ONLY BEEN DONE IN A SALON ENVIRONMENT.

I created what I call the ‘9 Salon Strategies To A  Lifestyle Salon’.

I have a recording of my last workshop where I share these proven strategies and I invite you to see all 9 in action here…. https://isaloncoaching.lpages.co/lifestyle-salon-system/

Heres to your dream

Richard