Why every salon owner needs a mentor
Why Every Salon Owner Needs a Mentor The day you decided to go alone and open your own salon, you took the biggest gamble of your life. Depending on where you are on your salon journey, you might not know it yet, you might still be in the early stages, but what you have done is engage yourself to one of the most dangerous and fraught journeys that only 15% survive past 10 years. I have seen marriages fail, people lose their houses, some being sent to another country and people having so much debt it will take them a lifetime to recover. So why are we so keen to take this journey? For me it was a way out. I was young, I had a family and I needed to earn enough money to move from an almost-condemned flat. For you, it might be because you’re good at what you do, think you might make some money and be free to work less hours and spend time with your family. Whatever your reason is, I wish you success. I have been a salon owner for most of my life and a salon coach for 5 years and there’s not much I haven’t seen or tested to make a salon owner successful. I was recently asked “What makes some salon owners RICH and some salon owners struggle?” The answer is simple…..Knowledge. The more you know, the more you earn. Actually, that’s not entirely true. You could know everything and implement none of it. So the secret to success is knowledge + implementation. Simple right? One of the biggest mistakes I made as a salon owner was trying to do everything myself and learning by my mistakes. This cost me years. There are only two ways to get knowledge 1. To self educate : Watch a video, read a book, go to a seminar or any other form of education that you learn and then trial in your salon. Some may work and some will fail. You get to try first hand and tweak as you go. This is the cheapest option and if you are young and have plenty of time, then this might be the option for you. I was recently gifted by a dear friend a curry cooking class via a Zoom call (strange I know, but with lockdowns it seems the norm now!), people said to me afterwards “ Why would you pay for that? You can Youtube how to cook curry for free?” Beforehand I would have thought the same, but let me tell you the difference between a free video telling me what to do and a mentor advising me as I cooked… With the video, I would have watched it and then copied step-by-step. To be honest, I thought I would be doing just that in my Zoom class. It’s not until you work with an expert that you see the difference. The live Zoom call started and so far it was no different to watching a video, except it was live. As the cooking started the mentor looked into everyone’s curry pot, he checked on our onions, some were not cooking enough other peoples were cooking too fast. He advised us what to do and what would happen if things went wrong. He checked our spices and got us to imagine the smell as they were being toasted. He checked the colour and guided us as we went along. This simple curry dish I was cooking needed at least 15 adjustments to stop it spoiling. The result was an amazing curry, but that’s not the end of the story. This week I cooked another curry from scratch and I knew the pitfalls and made adjustments along the way again. I was able to replicate what I had learned and implemented from my cooking mentor. The difference between the two is not that one was free and one cost money. The real difference is that if I had gone down the free route, I would never have known the mistakes and I would have always kept making them, never really mastering the art of a good curry. I would never understand where I was going wrong. As they say, ‘You don’t know what you don’t know, until you know it!’As a bonus, my newly learned skill can be replicated time and time again, adjusting with any cooking implements. I know what to do to keep the curry flavours on track. 2. Learn from someone that has been there before you: If you can learn from someone that was successful and paid the price with their time, you will be shown the pitfalls, the dangers and the fastest way to make success happen. Most salon owners waste years trying to fix a problem that they have and do not realise that they are fixing the wrong problems! The right salon expert knows what to fix first and this will save you those trial and error years. If you don’t have lots of time and want to jump the success queue, getting advice from someone who has been there, tested what works and teaches it, is a smart move. There is a cost to having a successful salon You will pay, either with money or your time. Being good at doing hair, nails or beauty is what got you thinking you could run a salon. That’s what 90% of salon owners think and I was one of them. I believed that I would be successful just because people liked me doing their hair. That was mine and other salon owners’ downfalls, I didn’t think about staffing, bills, marketing, client experience or any of the important things that need to be done by someone. Let’s talk about where you need to master more skills needed to grow a successful salon. Mastering your finances The main
Are you working long hours for little rewards?
If you are then you need to look at your salon set up. Are you the busiest person in the salon? That is so dangerous because the passion that is keeping your salon moving will undoubtedly lose its drive and your business will start to decline. I have seen this a hundred times before with salon owners that come to me for help. It’s the worst because you don’t know it’s happening, it’s slow and hidden, but before long you will struggle to pay bills on time, start borrowing money to stay ahead of the game, hoping that a busy week will come. It never does! That’s why 60% of salon owners close their doors and walk away, it’s so soul destroying. Don’t let your salon be the next statistic. But you can change this now, today…………. If you could learn to attract high paying clients to your salon, money will come in. If you could get these clients to fall in love with your salon and your staff and not you, then that would ease the pressure on you. If you could get your current clients to spend more then that would help you pay back some of that borrowing. Want to know what I do? I help salon owners grow their salons faster by concentrating on only the 3 ways to get any business making money and being strong. I believe that there is only 3 ways to grow any salon: ✅Get more bums on seats (more clients) ✅Get bums on seats to visit more often (get the clients to return faster using their data base) ✅Get bums on seats to spend more (the only way to doing that is increase the customer service value) For the last 3 years I’ve been a lifestyle salon coach and have taught hundreds of salon owners all around the world how to use a simple system to get their salons busy. The world has changed and you need to change too or you will be left behind. I want to show you the 9 simple steps that are working in salons all around the world as we speak today, to make them THE SALON OF CHOICE FOR GOOD PAYING CLIENTS. Right now you have the power that I had to convert my salon into one of the highest earning salons in my town. You just need to register and turn up and make a decision. This workshop is my life work of how I developed 9 simple steps that took me from a War Zone salon owner to a Lifestyle salon owner living in a beach house next to the Pacific Ocean. You too have the opportunity I had by joining us at Lifestyle Salon Coaching and implementing these 9 simple steps in your salon. You will have the same power and the same knowledge that I had all those years ago, but without wasting time because they’ve been tried and tested. New times are ahead and you can either embrace the change or you will be left behind, Are you ready to learn the new way to grow your salon? Let’s do this……… See you there for the chance to join the fastest growing Lifestyle Salon Coach in Australia. Monday 19th March 2018 at 7:00am (AEDT) Click here to secure your place http://bit.ly/2yVgizU
How to make your salon a success.
Give Me An Hour And I’ll Show You How To Add $100,000 To Your Salons Takings If you’re working long hours for little return then something in your salon isn’t right. To grow your salon you will need clients full stop, but most salons cannot attract clients without specials or discounts. That’s because there are too many salons in town that are trying to attract clients on price. If you’re doing the same it’s a dangerous game to play. Unless you’re the cheapest salon in town you will always be fighting for clients in the War Zone. The average salon only gets to keep 25% of all new clients that come through the door, that’s usually because the wrong client has come in. They came for a cheap deal and will leave your salon as soon as they see another salon doing a cheap deal! Is that the sort of salon that you want? 😞 😞 😞 😞 😞 Attracting clients like that? Hi, I’m Richard the Lifestyle Salon Coach and I teach around 100 salon owners today on how to attract the right clients into the salon WITHOUT USING DISCOUNTS OR SPECIALS. If you attract the right client, the ones that want a good service and are happy to pay for it, they will stay loyal to your salon for longer. 💰 💰 💰 💰 💰 It’s not rocket science, but it has to be learnt. 💪 The world outside your salon has changed and clients are savvier than ever before. ✅ ✅ ✅ If you want to know the secrets I’m teaching, jump on a FREE workshop I’m doing this Monday 19th March at 7:00am (AEDT). I will not only show you a few new ways to grow your salon correctly, I will also show you what we do, how we coach and how I can personally help your salon grow bigger and faster than it’s currently doing. I would love to see you there and show how to grow your salon the new way. Click here and secure your place now. Richard Lifestyle Salon Coach PS Did I mention it’s FREE retorter
DRESS FOR SUCCESS; EMPOWER YOURSELF AS A LEADER
According to Mark Twain, “Clothes Make a Man.” But I think you would agree they make the woman, too. How you present yourself says a lot about you and your salon. In business, it really is true that you never get a second chance to make a good first impression. Dressing to impress does not mean you have to wear a suit, it simply means that you dress up. Your personal image impacts how others will perceive you – from your team and clients, to other salon owners. Do your competitors dress for success? If so, you need to keep up. If they’re not, then now’s your chance to take the lead. Remember, you are the representative of your brand which includes both yourself and your salon. Your image educates others on how you want to be approached. Every time you go out, you reflect an image that tells people how to treat you. Plus, your clothing influences your self-perception and confidence. When you feel good in your clothes, it impacts how you feel about and see yourself. Dressing better can have a positive impact on your overall mood. Being more positive, friendly, and polite are all traits that have shown to be impacted by dressing better. I have always lead dressed for success. I am known for my white hair, red lipstick, dressed in all black wearing mostly leather and/or lace. I stood out amongst my team. People would always ask, Is that the boss lady? I was a brand within the salon that has followed through into my coaching career. I feel confident and strong when I am dressed for work and my team see and feel it too. It reflects in my leadership style. People will take notice when you start dressing your best. Experiment and notice how your team and your clients react to you when you dress for success. DRESS FOR SUCCESS AND EMPOWER YOURSELF TODAY….
Communication with your Salon Team
“Do not listen with the intent to reply, listen with the intent to understand.” By Nicole McDonell – Coach/Mentor iSalon Coaching Communication with your team is one of the most important abilities of being a great leader in your Salon. A lack of communication skills has the potential to harm relationships with your team and you will be ineffective in understanding and leading your team. Let’s face it; everyone see’s reality differently and can interpret the same words very differently. Your job is to really work out exactly what they are trying to say and why. Communication with your team is the key to understanding and teaching your team. Only when you learn how to truly communicate effectively will you be able to understand and lead your team to profits. I have included some tips and trick below to help you start communicating better with your team. One of the most basic and important things to do in all conversations with your team members is to pause before replying. (A short pause of about 2-5 seconds). When you pause, you avoid the possibility of interrupting the team member if they are just taking a breath. Plus, it shows your team member that you are listening to them and processing what they have said by not jumping in with your own comments and opinions. It also ensures that you actually hear the speaker better. You will really understand what they are really saying with greater clarity. You also want to ask for clarification, “What do you mean?”. Then pause and wait…. The team member will then answer back with a lot more detail. You can also repeat back the team member’s words in your own words. This ensures you are both on the same page. “Let me see if I understand you.” What you are saying is? This shows that you are genuinely paying attention and making every effort to understand what is trying to be said or feelings explained. Listening builds trust. The more you listen to your team the more they will trust and believe in you. When you suspect, someone is not telling you the truth be direct and ask the million-dollar question and then be silent. It’s when that awkward silence happens it forces the other person to fill the silence. Often it is then that you will get the actual truth. I have used this tactic in many meeting and it is always a success. I have got a few unexpected answers but it really does save time by helping you get to the real truth quicker. Want to know more on how to lead your team to profits with “The Million Dollar Salon Manager”? Check out my latest workshop: http://bit.ly/2vJuYVq At the end of the video I also talk about the options for joining the “Ultimate Salon Manager!” And if you want to accelerate your teams untapped potential and achieve success quicker jump in and join us straight away, the link is here: http://bit.ly/2qiFmwl
Is it time for a Salon Coach?
TROUBLE SLEEPING – WHAT’S KEEPING YOU AWAKE AT NIGHT? By Nicole McDonell – iSalon Coaching Do you lay awake at night thinking about all your salon’s problems? Why your financial performance is so low? Why your team don’t work as hard as you do and don’t seem to care about the fact? If you are going to have enough money in the bank account to cover wages! Do you wake up in the middle of the night from a reoccurring nightmare in a cold sweat yelling HELP!? Are you tired? Are you stressed? Not sure which way to turn, or what to do next? In a confusing time, there is only one thing that you can be sure of is that if you make the wrong decision, if you screw it all up there will be a whole lot of heartbreak for a lot of people. You! Your Family! Your Team! And it will be all your fault. Everything is changing so quickly that it makes it even more harder to know which way to lead your team. First it was generation Y and now there is generation Z, so how do you connect with your team? How do you lead them? There are so many options for help available these days. Venturing into the unknown requires courage and support. It is a whole lot easier when you know you have a safety net. You need access to a leader with experience and expertise. You need me; Nicole McDonell from iSalon Coaching. I will teach you how to be vocal in your beliefs. How to explain why things are important. I will empower you, but show you how to be a servant leader. I will teach you to know when to delegate, versus when to step in. How to lead by example. How to ask your team for help and for continuous improvement ideas. How to look at the process instead of blaming your team. Help your team see the bigger picture. Recognise and celebrate your team. The best way to improve your salons position and current situation is to invest in Are you ready to succeed? The time is NOW. If you would like to learn more about leading your millennial stylists, you can sign up to iSalon Coaching’s “Ultimate Salon Managers Course”. Run over 12 weeks you will have instant access to video’s, downloadable tools, skill building exercises and the ability to implement the content directly in your salon. Plus, you have the extra support of your very own personal coach. https://www.jigsawbox.com/signup/iSalon coaching/36287/144073 Nicole McDonell – Coach/Mentor iSalon Coaching
Can you Communicate with your Millennial Stylists?
You employ millennial stylists in your salon; learning their language and how they communicate will help you as a salon owner or manager engage and connect with them on a deeper level. Our millennial stylists have grown up with instant messaging, texting, email, and many other forms of written communication. Our millennials are fluent in the digital world of communication, having grown up with always having a mobile phone at their fingertips. They hate talking on the phone. They sleep with their mobile phones nearby, they communicate about their personal lives with chats and photos to “friends” on social media, and they carry on a running text message with parents and friends throughout the day. This social media generation of stylists relies heavily on abbreviations and emoji’s which can often confuse us older Managers and Salon Owners. But, we are talking about the future of our workplace communication overall—and whether we like it or not, we need to prepare for these changes. With 75 million millennials entering the workforce you have no choice but to learn how to get the very best from them. By taking the time to learn the more popular terms, you will engage better with your millennial stylists and keep pace with the ever-changing dynamic of the workforce. The best way to convince them to consider your salon as a long-term career is to ensure that are understood and that their voices are heard. If you would like to learn more about leading your millennial stylists, you can sign up to iSalon Coaching’s “Ultimate Salon Managers Course”. Run over 12 weeks you will have instant access to video’s, downloadable tools, skill building exercises and the ability to implement the content directly in your salon. Plus you have the extra support of your very own personal coach. https://www.jigsawbox.com/signup/iSalon coaching/36287/144073 Nicole McDonell – Coach/Mentor iSalon Coaching
Leadership is taking your stylists hand by hand
ARE YOU THE SUPER HERO OF YOUR SALON? By Nicole McDonell – iSalon Coaching Leadership is by far one of my most favourite subjects. I love being a leader, I love creating and building leaders, I love inspiring leaders and I love mentoring leaders, and I have had the privilege of being a leader to a huge number of amazing stylists for the past 25 years. I truly am blessed. So really, what is leadership? Leadership is taking your stylists hand by hand, whilst being just one step in front of them. leading them, guiding them to grow, reach their potential and their goals. It’s not about being controlling or manipulating. Leadership is about inspiring others to reach their goals. It’s only when they reach their goals that you will succeed in reaching your goals. Which is after all why you bought your salon. To have a successful and profitable salon. I live for coaching and hairdressing is my absolute passion. I coach salon owners so they too can attain success like myself through the growth of others. If you want to create a winning team, you need to commit to your salon and most importantly your team. With a winning team, you guarantee their success and your success follows. A successful and profitable salon cannot be achieved by one person alone. It is only when your team are all working together towards the same goal that success happens. Commit your time and invest your money into being the very best leader you can be. When you take this step, you create your very own path to being the successful salon owner that you have always dreamed of being. So, can you afford not to have a salon coach? Before I started working with iSalon Coaching I thought coaching was expensive and not an expense that my salon could sustain, but I was so wrong. Whether you are just starting out, or a superstar in the making, for less than a cut and colour a week you can have me as your very own personal coach. Every salon is different and every salon has different needs so each coaching session must be unique and specific to those needs. I love hairdressing and I love to grow salons to profit and beyond. If you are serious about your salon, your future and your team, private message me now and let’s create your strategic plan for profit together. Nicole McDonell – Salon Coach nicole@isaloncoaching.com
How to increase your salon clients
The Customer Service Revolution – HAPPY HOUR IS 9-5 by Nicole McDonell – iSalon Coaching Good customer service relates to the service you and your team provide before, during and after a service/purchase. Sounds simple enough; but why are salons still getting it so wrong. In an era where salons offer similar products and services, at similar prices, how do you stand out from everyone else? What makes customers call your salon to make a booking? Easy! If you offer the best customer service you will win loyal customers who keep coming back, and tell their friends to do the same. Loyal customers come more regularly and often is likely to spend more. So, what’s the problem? How do you get your team to deliver world-class customer service on a consistent basis? Do you know the small things that your customer will love? And do you give it to them, time and time again? “One night stands vs established long-term customer relationships that are based on mutual trust”. Sounds like a line from a romance novel. But seriously you need to take your customer service beyond, “HAVE A NICE DAY”. Make customer service your biggest competitive advantage. After all customer service cost, nothing. Do you have a Client Journey? Do you have set standards and procedures for all of your team so there is consistency in service in the salon no matter who is rostered? Are you the role model to inspire your team? Can you empower your team at all levels? Empower your staff to create long term relationships with your clients. As the Owner/Manager it is essential that you lead your team. Learn how to build customer loyalty, trust and credibility online and in salon and how to rebuild it after a customer service catastrophe. Do you need the tools to give your salon a customer driven culture? Learn how to apply our standards to your salon. In module 1 (The V.I.P. Policy) of iSalon Coaching’s “Ultimate Salon Systems Masterclass”. You will receive the tools and learn tactics to transform your salon into a serious customer focused culture that will amaze every customer, every time. If you are interested in building a solid clientele, booking out all of your stylists and increasing you income then you need to take action before the salon down the road from you gets smarter. If you would like more information you can contact me at Nicole@isaloncoaching.com