How to make money in your hair and beauty salon
How to kick start your salon if you are stagnant or feel you can do better. The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before TIP….. Being a hair and beauty salon owner you need to remember that you are in the repeat business, business Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours Week 2 bonus FREE Salon Owners Workshop. CLICK HERE TO SAVE YOUR PLACE Learn the secrets to getting your salon busy and making you a lifestyle. Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours ATTRACT How To Attract A Flood of New CLIENTS To Your Salon Without Using Dreaded Specials Or Gimmicks. Learn how to position yourself as the number one salon in town. Being the number one salon means you can attract clients and staff on tap, and you can charge a premium for your services Clients in your area are searching right now for a salon that positions itself as the #1 salon. They are not interested in price, they want the best salon in their world and will pay a premium for it. I will show you the BIGGEST mistake salon owners are doing to attract clients and how you can avoid this costly mistake and save you hundreds of dollars and hours of your time. Facebook likes will not pay staff wages or your rent, so you need to be able to get seen above every other salon that are smothering your Facebook posts, and get them calling your salon. CONVERT Learn How To FILL The Quiet Days In Your salon And The Busy Days Will Look After Themselves. Most salon owners make the mistake of relying only on new clients to grow their salon, yet it is repeat clients where the real money is made. You are in a repeat client business. The fastest way to grow your profits is to get repeat clients back through your door No more waiting for the phone to ring or sweating on walk-ins, you will have the control and be able get your staff booked out on quiet days and thats the easiest way to get them to reach 3 x wage The empty day/empty chair roller coaster ride is finally over! However I have some really good news for you, you are probably sitting on a CLIENT list and this is a potential gold mine! DELIVER Learn WHY Statistics suggest That 60% Of Salon Clients DO NOT Come Back. Make sure your salon is NOT part of this statistic. How your clients and staff are crying out for you to implement this in your salon right now, and a staggering 68% of clients will leave their salon because they perceive an attitude of indifference in the service they receive. By far the hardest part of maintaining your salon standards is delivering consistency. It simply is not good enough to give a ‘one out of ten’ service for one visit and a ‘nine out of ten’ service for the next. In order to become known for something, we have to be delivering regularly – and having a reputation for great client care is no exception. Word-of-mouth recommendation is by far the greatest asset you have for encouraging new business, and people only recommend you if they experience a high level of consistency. BONUS: CLICK HERE TO SAVE YOUR PLACE ……………………………………………………………………………. Let’s face it – the hair and beauty salon world today is nothing like it was five years ago. The world outside your salon has changed and if you do not change with it your salon will be left behind. Being a great hairdresser or a brilliant beautician is not good enough for your salon to succeed anymore. If you want your salon to do more than survive you need to master the art of driving new business into your hair and beauty salon doors. Salon budgets are tighter, consumers are more skeptical, and social media has changed forever the way in which we talk to our clients. Many hair and beauty salon owners are fighting everyday trying to attract good quality clients into their salons, but with so many salons popping up all the time they are fighting for the clients attention. With so many salons comes choice for the new client! If the new client cannot differentiate your salon from all the others then you will be judged on price. Over the next 5 weeks I want to take you on a journey to challenge you and get you to see your salon with different eyes. Week 1 – How to grow your hair and beauty salon. Week 1 Bonus………… FREE salon business health check up How healthy is your business? Is your salon leaking money? How would you like a FREE business health check on your salon? This FREE in depth salon health check is FREE for the first 20 salon owners only (I only have time for 20 as its very in-depth) CLICK HERE NOW TO GET YOUR FREE SALON BUSINESS CHECK UP. Week 2…… Coming Soon The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before………………….
Are you working long hours for little rewards?
If you are then you need to look at your salon set up. Are you the busiest person in the salon? That is so dangerous because the passion that is keeping your salon moving will undoubtedly lose its drive and your business will start to decline. I have seen this a hundred times before with salon owners that come to me for help. It’s the worst because you don’t know it’s happening, it’s slow and hidden, but before long you will struggle to pay bills on time, start borrowing money to stay ahead of the game, hoping that a busy week will come. It never does! That’s why 60% of salon owners close their doors and walk away, it’s so soul destroying. Don’t let your salon be the next statistic. But you can change this now, today…………. If you could learn to attract high paying clients to your salon, money will come in. If you could get these clients to fall in love with your salon and your staff and not you, then that would ease the pressure on you. If you could get your current clients to spend more then that would help you pay back some of that borrowing. Want to know what I do? I help salon owners grow their salons faster by concentrating on only the 3 ways to get any business making money and being strong. I believe that there is only 3 ways to grow any salon: ✅Get more bums on seats (more clients) ✅Get bums on seats to visit more often (get the clients to return faster using their data base) ✅Get bums on seats to spend more (the only way to doing that is increase the customer service value) For the last 3 years I’ve been a lifestyle salon coach and have taught hundreds of salon owners all around the world how to use a simple system to get their salons busy. The world has changed and you need to change too or you will be left behind. I want to show you the 9 simple steps that are working in salons all around the world as we speak today, to make them THE SALON OF CHOICE FOR GOOD PAYING CLIENTS. Right now you have the power that I had to convert my salon into one of the highest earning salons in my town. You just need to register and turn up and make a decision. This workshop is my life work of how I developed 9 simple steps that took me from a War Zone salon owner to a Lifestyle salon owner living in a beach house next to the Pacific Ocean. You too have the opportunity I had by joining us at Lifestyle Salon Coaching and implementing these 9 simple steps in your salon. You will have the same power and the same knowledge that I had all those years ago, but without wasting time because they’ve been tried and tested. New times are ahead and you can either embrace the change or you will be left behind, Are you ready to learn the new way to grow your salon? Let’s do this……… See you there for the chance to join the fastest growing Lifestyle Salon Coach in Australia. Monday 19th March 2018 at 7:00am (AEDT) Click here to secure your place http://bit.ly/2yVgizU
How to make your salon a success.
Give Me An Hour And I’ll Show You How To Add $100,000 To Your Salons Takings If you’re working long hours for little return then something in your salon isn’t right. To grow your salon you will need clients full stop, but most salons cannot attract clients without specials or discounts. That’s because there are too many salons in town that are trying to attract clients on price. If you’re doing the same it’s a dangerous game to play. Unless you’re the cheapest salon in town you will always be fighting for clients in the War Zone. The average salon only gets to keep 25% of all new clients that come through the door, that’s usually because the wrong client has come in. They came for a cheap deal and will leave your salon as soon as they see another salon doing a cheap deal! Is that the sort of salon that you want? 😞 😞 😞 😞 😞 Attracting clients like that? Hi, I’m Richard the Lifestyle Salon Coach and I teach around 100 salon owners today on how to attract the right clients into the salon WITHOUT USING DISCOUNTS OR SPECIALS. If you attract the right client, the ones that want a good service and are happy to pay for it, they will stay loyal to your salon for longer. 💰 💰 💰 💰 💰 It’s not rocket science, but it has to be learnt. 💪 The world outside your salon has changed and clients are savvier than ever before. ✅ ✅ ✅ If you want to know the secrets I’m teaching, jump on a FREE workshop I’m doing this Monday 19th March at 7:00am (AEDT). I will not only show you a few new ways to grow your salon correctly, I will also show you what we do, how we coach and how I can personally help your salon grow bigger and faster than it’s currently doing. I would love to see you there and show how to grow your salon the new way. Click here and secure your place now. Richard Lifestyle Salon Coach PS Did I mention it’s FREE retorter
Get your salon busy on quiet days
Most salon owners make the mistake of relying only on NEW CLIENTS to grow their business, yet it is REPEAT BUSINESS where the real money is made. If you and your team focus on this one thing you are half way to having a very successful salon business. The rest is just using the many different ways to get your clients to come back and spend money with you. Every salon has quiet days. It’s how you tackle these quiet periods that can make the difference. Consider these 7 tips: #1 If you know when you’re quiet then advertise a special offer around these times. Offer a two for one or a FREE cut with every colour (we called ours wicked Wednesdays)v- there’s always an opportunity to up-sell by TREATMENTS and RETAIL #2 PRE BOOK clients as they leave the salon into your quiet days first. Take control and ask them, you should know your clients well enough to ask them. #3 Mums & babies, if you have room for prams, then organise a YUMMY MUMMY MORNING. A social event and hair event in one? If you’re near a school, make sure you advertise in the window as they walk past. #4 Give your best staff member (you know the one that is always fully booked) SATURDAY OFF and get them working your quiet days. #5 Exclusive offers, why not offer special deals for your FACEBOOK & TWITTER followers on quiet days. This can be a great viral marketing method if people share your offer with their friends. #6 TELL PEOPLE! Whatever you do, don’t forget to advertise it to your existing clientele via internal posters, newsletters and social media. #7 Use your own DATABASE. Your own clients. That expensive till you have is a pot of gold and is waiting for you to mine it. Some of your clients you have lost, and some may find you too expensive. Use that knowledge to entice them in and get your quiet days full first. One of the biggest Achilles heals for our industry is that we believe in the lie “If I build it they will come”. Let me tell you now, they won’t! A salon chain of 40 salons, and millions behind them shuts their doors, so will yours… You have to do great hair or beauty, service, hygiene and venue but that’s what everyone does! What else can you offer me to get my attention and my money? I’m holding a FREE WORKSHOP on how to get your salon busy and helping salon owners out of the ‘WAR ZONE’. Why not come and join me as I unpack how I teach hundreds of salon owners to do just this in their salons Fill your quiet days!!!!! Learn how to do this the RIGHT way. If you had every day busy and booked out, do you think your staff would hit 3x wage? REGISTER FOR THE WORKSHOP HERE This Workshop Is 100% FREE Right Now! bit.ly/2yVgizU
7 out of 10 salon owners try to grow their salon the wrong way!
Are you one of the salon owners that concentrate on the wrong elements to actually grow your salon? If you are then this will resonate with you. Most salon owners worry about takings per week and staff issues. Will the takings be consistent? How do we grow the salon takings? Why am I the only busy person? Why are my staff not busy like me? Why is it just when I feel I’m getting ahead I have another quiet couple days and I’m back to where I started from? Check out this video on what are the two most important elements of running a salon and how you can work on these and staff happiness, takings and even profit will happen naturally. Where are you right now? Are you in Startup/Survival or Stability/Lifestyle? Wherever you are, know where you are and what the next level looks like. So what does it really take to build a system that brings you new clients every single week? What does it really take to move out of the War Zone into the Lifestyle section; and stay there? PLUS: Whenever you’re ready, here are 3 ways I can help you to grow your salon business: 1 Get a FREE salon business heath check up (Learn how healthy your salon really is) http://bit.ly/2fnOz6I 2 A 9 week Foundational Salon System course built for the smaller salon whose turnover is less than $450,000 Check it out here http://bit.ly/2vRKJKB 3 An Ultimate Salon System that not only fast tracks your salon out of the War Zone, but keeps you in the Lifestyle salon section. $450,000 – $700,000 http://bit.ly/2dLqu66 Till next time Take one stop closer to Money, Meaning and Freedom Rich
DRESS FOR SUCCESS; EMPOWER YOURSELF AS A LEADER
According to Mark Twain, “Clothes Make a Man.” But I think you would agree they make the woman, too. How you present yourself says a lot about you and your salon. In business, it really is true that you never get a second chance to make a good first impression. Dressing to impress does not mean you have to wear a suit, it simply means that you dress up. Your personal image impacts how others will perceive you – from your team and clients, to other salon owners. Do your competitors dress for success? If so, you need to keep up. If they’re not, then now’s your chance to take the lead. Remember, you are the representative of your brand which includes both yourself and your salon. Your image educates others on how you want to be approached. Every time you go out, you reflect an image that tells people how to treat you. Plus, your clothing influences your self-perception and confidence. When you feel good in your clothes, it impacts how you feel about and see yourself. Dressing better can have a positive impact on your overall mood. Being more positive, friendly, and polite are all traits that have shown to be impacted by dressing better. I have always lead dressed for success. I am known for my white hair, red lipstick, dressed in all black wearing mostly leather and/or lace. I stood out amongst my team. People would always ask, Is that the boss lady? I was a brand within the salon that has followed through into my coaching career. I feel confident and strong when I am dressed for work and my team see and feel it too. It reflects in my leadership style. People will take notice when you start dressing your best. Experiment and notice how your team and your clients react to you when you dress for success. DRESS FOR SUCCESS AND EMPOWER YOURSELF TODAY….
Communication with your Salon Team
“Do not listen with the intent to reply, listen with the intent to understand.” By Nicole McDonell – Coach/Mentor iSalon Coaching Communication with your team is one of the most important abilities of being a great leader in your Salon. A lack of communication skills has the potential to harm relationships with your team and you will be ineffective in understanding and leading your team. Let’s face it; everyone see’s reality differently and can interpret the same words very differently. Your job is to really work out exactly what they are trying to say and why. Communication with your team is the key to understanding and teaching your team. Only when you learn how to truly communicate effectively will you be able to understand and lead your team to profits. I have included some tips and trick below to help you start communicating better with your team. One of the most basic and important things to do in all conversations with your team members is to pause before replying. (A short pause of about 2-5 seconds). When you pause, you avoid the possibility of interrupting the team member if they are just taking a breath. Plus, it shows your team member that you are listening to them and processing what they have said by not jumping in with your own comments and opinions. It also ensures that you actually hear the speaker better. You will really understand what they are really saying with greater clarity. You also want to ask for clarification, “What do you mean?”. Then pause and wait…. The team member will then answer back with a lot more detail. You can also repeat back the team member’s words in your own words. This ensures you are both on the same page. “Let me see if I understand you.” What you are saying is? This shows that you are genuinely paying attention and making every effort to understand what is trying to be said or feelings explained. Listening builds trust. The more you listen to your team the more they will trust and believe in you. When you suspect, someone is not telling you the truth be direct and ask the million-dollar question and then be silent. It’s when that awkward silence happens it forces the other person to fill the silence. Often it is then that you will get the actual truth. I have used this tactic in many meeting and it is always a success. I have got a few unexpected answers but it really does save time by helping you get to the real truth quicker. Want to know more on how to lead your team to profits with “The Million Dollar Salon Manager”? Check out my latest workshop: http://bit.ly/2vJuYVq At the end of the video I also talk about the options for joining the “Ultimate Salon Manager!” And if you want to accelerate your teams untapped potential and achieve success quicker jump in and join us straight away, the link is here: http://bit.ly/2qiFmwl
Is it time for a Salon Coach?
TROUBLE SLEEPING – WHAT’S KEEPING YOU AWAKE AT NIGHT? By Nicole McDonell – iSalon Coaching Do you lay awake at night thinking about all your salon’s problems? Why your financial performance is so low? Why your team don’t work as hard as you do and don’t seem to care about the fact? If you are going to have enough money in the bank account to cover wages! Do you wake up in the middle of the night from a reoccurring nightmare in a cold sweat yelling HELP!? Are you tired? Are you stressed? Not sure which way to turn, or what to do next? In a confusing time, there is only one thing that you can be sure of is that if you make the wrong decision, if you screw it all up there will be a whole lot of heartbreak for a lot of people. You! Your Family! Your Team! And it will be all your fault. Everything is changing so quickly that it makes it even more harder to know which way to lead your team. First it was generation Y and now there is generation Z, so how do you connect with your team? How do you lead them? There are so many options for help available these days. Venturing into the unknown requires courage and support. It is a whole lot easier when you know you have a safety net. You need access to a leader with experience and expertise. You need me; Nicole McDonell from iSalon Coaching. I will teach you how to be vocal in your beliefs. How to explain why things are important. I will empower you, but show you how to be a servant leader. I will teach you to know when to delegate, versus when to step in. How to lead by example. How to ask your team for help and for continuous improvement ideas. How to look at the process instead of blaming your team. Help your team see the bigger picture. Recognise and celebrate your team. The best way to improve your salons position and current situation is to invest in Are you ready to succeed? The time is NOW. If you would like to learn more about leading your millennial stylists, you can sign up to iSalon Coaching’s “Ultimate Salon Managers Course”. Run over 12 weeks you will have instant access to video’s, downloadable tools, skill building exercises and the ability to implement the content directly in your salon. Plus, you have the extra support of your very own personal coach. https://www.jigsawbox.com/signup/iSalon coaching/36287/144073 Nicole McDonell – Coach/Mentor iSalon Coaching
How to find salon clients
How to get your salon Busy! Busy! Busy! You know that adverts aren’t getting you any results? You know Facebook is not making people call your salon? Take a look as I show you how to attract clients like turning on a tap. Convert them into raving fans. And by Delivering 5 star service your salon will be full to the brim in no time at all. Please leave me your comments, i love reading them. Also if you want access to my FREE online seminar showing you step by step HOW to do this CLICK HERE AND REGISTER. Richard
How to increase your salon clients
The Customer Service Revolution – HAPPY HOUR IS 9-5 by Nicole McDonell – iSalon Coaching Good customer service relates to the service you and your team provide before, during and after a service/purchase. Sounds simple enough; but why are salons still getting it so wrong. In an era where salons offer similar products and services, at similar prices, how do you stand out from everyone else? What makes customers call your salon to make a booking? Easy! If you offer the best customer service you will win loyal customers who keep coming back, and tell their friends to do the same. Loyal customers come more regularly and often is likely to spend more. So, what’s the problem? How do you get your team to deliver world-class customer service on a consistent basis? Do you know the small things that your customer will love? And do you give it to them, time and time again? “One night stands vs established long-term customer relationships that are based on mutual trust”. Sounds like a line from a romance novel. But seriously you need to take your customer service beyond, “HAVE A NICE DAY”. Make customer service your biggest competitive advantage. After all customer service cost, nothing. Do you have a Client Journey? Do you have set standards and procedures for all of your team so there is consistency in service in the salon no matter who is rostered? Are you the role model to inspire your team? Can you empower your team at all levels? Empower your staff to create long term relationships with your clients. As the Owner/Manager it is essential that you lead your team. Learn how to build customer loyalty, trust and credibility online and in salon and how to rebuild it after a customer service catastrophe. Do you need the tools to give your salon a customer driven culture? Learn how to apply our standards to your salon. In module 1 (The V.I.P. Policy) of iSalon Coaching’s “Ultimate Salon Systems Masterclass”. You will receive the tools and learn tactics to transform your salon into a serious customer focused culture that will amaze every customer, every time. If you are interested in building a solid clientele, booking out all of your stylists and increasing you income then you need to take action before the salon down the road from you gets smarter. If you would like more information you can contact me at Nicole@isaloncoaching.com
Is there money to be made in hairdressing or beauty
How to make money from being a salon owner. These is so much money to make, you just need to know what needs to be done and how to do it. Check out this [FREE] workshop webinar “Discover the Secret Behind How I grew My Salons To Give Me The Lifestlye I wanted, And How You Too Can Copy And Use Them To Achieve Success FASTER!” ➡️➡️➡️➡️➡️➡️➡️➡️ Click here to get instant access
Owning a business is NOT about working your ass off for the sake of trying to squeeze out a living. It is also NOT about making tons of money at the expense of losing tons of life. It’s about maximising life, bettering your life and others on the way. So how can you charge more for your services and more bang for your buck? The staff MUST believe in your salon and want every client to leave with the best experience ever. Your salon has a culture. Believe it or not your salon has a culture, a group of people brought together around a common set of values and beliefs. Its not your services and products that bind your staff together, it not size and might that makes a salon strong, it’s the culture, the strong sense of beliefs and values that hold everyone together. When employees belong to the right salon it will guarantee your salons success. They will be working hard for you and for the salon. Clients will see this and feel this as soon as they arrive through your doors. This is when they will choose to belong to your journey or realise you have empty promises. Treat clients like they are your staff and staff like they are your clients Exceed clients expectations Have a great complaint policy in place Employ happy staff (people servers) Set up a client journey and role play this with your staff Repeat what works, and change what is broken Always look for a better way to do it. Price is what you pay, Value is what you get. If you offer your clients more value than they think they are paying they will feel that they are getting good value for money. I haven’t even talked a cost value yet. Because it doesn’t matter, all that matters is the perceived value to the client. If your clients are going to be happy with paying for your services and products, they must feel that the experience they receive is greater than the cost is to them. The secret to having a successful business is to know what your clients want and deliver it. Focus on clear, specific, and detailed solutions that solve your client’s problems. Clients that need a hair cut could get this done down the road at a $10 hair salon, or a client that needs a facial could get this done much cheaper than you charge. So why do so many clients pay different prices? Because they are getting far more than a haircut or a facial, it goes much deeper, on a financial, emotional, physical and spiritual level. They are connecting with people they like. And people always like to buy from people they like. They believe your story They like your salon culture They want to feel special They work hard and your salon is down time for them Going to your salon is an enjoyable experience Its relaxing and calming They feel younger They are more confident This is so much more than just a haircut or a facial don’t you think? Create a great experience and your clients will pay a premium for this. What’s the point of running a business if you cannot earn a darn good living from it, the problem is, too many salon owners just think about getting as many clients through the door as possible. Why not work on the clients you have? Look at how you can offer them a better experience in your salon, and charge a premium for this service. Work smarter and leave the harder to others Richard McCabe iSalon coach Lets change the destination of your salon 🙂