How to get your Facebook post from lookers to bookers.
Every client that leaves a salon and who is looking for another salon to call home does so because their current salon failed them in some way. They either didn’t achieve what they wanted or they left because they couldn’t fix their problem. So we know that if we can fix their problem or give them what they want we have a client for life. When a client doesn’t even know you exist they need to know you CAN help them and YOU understand their NEEDS and you have a way to FIX it. When you want to attract new clients you need to catch their eye first and foremost depending on the outcome you deliver for your clients — there are three core components I want you to keep in mind: a Problem, a Promise, and a Process. These 3 components are the foundation of your marketing strategy. The Problem First thing I want you to think about is your ‘Ideal Client’. What’s the main problem they’re desperate to fix? So, let’s find some blank wall space and grab a stack of post-it notes. On the left-hand side of your wall, list out all of your prospective clients frustrations and fears, one per Post-it Note. The Problem you’re solving is made out of these frustrations and fears. Get a big fat list together on that wall. The Promise Now we’ll go to the other side of the wall and make The Promise. At the end of the service, what’s the result they desperately are looking for? These are your prospective clients wants and aspirations. They want to get away from their problems and move towards these wants and aspirations. Cool, so far we’ve got The Problem and The Promise. The Process The next piece is The Process, the way you get your clients from their problem to your promise. So we’re going to figure out the process you will undertake to make them happy. This is the PROOF, that you can deliver on what they want. Again, using post-it notes, list out all the steps and then shuffle them into order. You might need to delete a couple or merge a few together to get a consistent level or “feel.” We’re looking for the key steps to build a solid understanding of how you are going to achieve their result. Now you’ve got a problem to solve, a promise you can make, and a process for moving your clients towards a result. You’ve got the makings of a killer marketing system. Just remember: Problem + Promise + Process = Clients on tap. Richard Before you do anything else I want you to grab your FREE copy of this short book I wrote on attracting your ideal clients: http://bit.ly/2Ma38tc 1. Check out the website for more details of what we do https://lifestylesaloncoach.com/ 2. I’m putting together a new salon case study group at Lifestyle Salon Systems this month… stay tuned for details. If you’d like to work with me on your salon growth plans… just send an email and put Case Study in the subject line and I’ll get all the details to you rmccabe3@me.com 3. Watch this FREE webinar on what it takes to get your salon fully booked in todays world. http://bit.ly/2vK451d 4. Work with me and my team privately. If you’d like to work directly with me and my team to increase your salons takings by 30% in 12 months… just send an email and put Private in the subject line… tell me a little about your salon business and what you’d like to work on together, and I’ll get you all the details! rmccabe3@me.com
Why You Need To Make Your Salon Stand Out!
If your salon isn’t standing out from other salons in town then you’re perceived as just being the same as all the others. That being said if you’re the same, clients can only judge you on price, and unless you are the cheapest salon in town this is NOT what you want to be known for. It doesn’t matter how good you are or what you do differently until the client walks in your salon door. They will never walk in the door if they don’t know what it is you are good at. So how do you let new clients know that you’re good? With lots of salons vying for prospective clients attention it’s getting harder and harder for you to get seen and noticed by new clients. If your salon isn’t growing then it’s dying If you don’t get new clients booking into your salon you’ll soon start seeing gaps in the appointment book, with the average salon losing 26% of its current clients it soon becomes apparent that the staff are having more gaps and breaks between clients and before you know it the bank account will be looking a little lean and you need to juggle which bill to pay next. I know, I have been there, I became the master of juggling the bills and staying just one step ahead. At this stage your staff will be demoralised and it’s too late to make a quick turn around. And who wants to walk into an empty salon anyway. But you can turn it around. If you get this right, and get your salon to stand out clients will see you and know what it is you do well. You will not be picked as the salon of choice on price but on your skill and what you can do for them. So how do you make your salon stand out from all the other salons out there? Every salon posts specials and discounts to get clients to choose them. They post before and afters like crazy. Does this work? Is it working for you? On average every person today is bombarded with around 5,000 adverts and posts a day with someone trying to get your attention, your brain filters out what you want to see and what you don’t. So the best way to be seen is to post what they need, what they are seeking. You just need to know what these prospective clients are looking for. If we can categories people into 3 buckets on how they look for a new salon. Bucket 1 (3%), are ready to buy now and will be tempted with a discount and special. Bucket 2 (67%), will buy when they are ready and will have checked out salons in their area to make sure their next salon of choice is the right salon BEFORE they leave their current salon. They don’t make hasty decisions and don’t look at price as their driving factor. Bucket 3 (30%), are the hard-core salon clients that will NOT leave for years, you know them in your salon and they will still be banging on your door when they’re 100. So which do you feel is the right bucket for you to go after. Most salon owners aim for the 3% bucket because it’s easier and because they just send out specials to make clients call this salon. Not many want to aim for the 67% bucket, the most loyal salon clients you can find. To attract these salon clients requires a little more work to get them into the salon, but when they come they stay around forever. This is the real fix to get your salon busy and not just sticking a band aid on todays problems. You and I both know that there are too many salons operating in your town, and they are all after the attention of new clients. You can fight to get the attention and fight to get them in your salon on price but it’s a battle and once you enter that war zone you will be fighting to pay the bills forever. So what does it take to make your salon stand out and get the 67% bucket salon clients to become raving fans of your salon? 1. You want to make sure every post gets seen by prospective clients that are looking for a new salon right now and they get to see your post. 2. You want to post regularly and with the intent of making that client stop scrolling right now and pay attention to YOU. 3. Build momentum for you and for them. 4. When they check you out, you are waiting with the right content that they want to see and need to win them over. 5. Every prospective client leaves their salon because they are NOT getting what they want. If you know what they want, then you post what they are looking for. Check out this video on how I made my salon stand out and how I help salon owners to stand out also. This unique system will take your salon from famine to feast in a very short time. Right now, as I said, most salon owners don’t want to put the work in, they would rather work hard all day than work smart once. If you like the video from above then you can check out a full training video that will teach you what you need to do to not only make your salon stand out, but to grow your team, clients and bank account. You can check this out here. Below you can see what impact this is having with salon owners right now who are implementing this new unique system. So if you are tired of having empty seats, quiet staff and money issues then it may be time to be one of the smart salon owners like these in my coaching
Warning! If You Grow Your Salon Fast Without Strong Foundations The Harder And FASTER You Will Fall!
The faster your business grows, the quicker it can fall, and from a greater height, unless you know what to watch out for. Knowing how and when to grow are key decisions that every small business must face eventually. But just because you made it past those early stages doesn’t mean you’re safe. Growing too quickly means you face another set of challenges, ones that put you at a greater risk than the slow growth that kept you up at night during those first few years. You cannot build a strong building without solid foundations and your salon business is the same. The Lifestyle Foundation Course Fundamentals Program Click Here For More Info. I would like to introduce you to Bruce (not his real name). He is passionate about what he does and loves going to work every day. Bruce has been a salon owner for 10 years old and his salon was busy, in fact it still is, he has 8 staff and that he is taking over $700,000 a year in revenue, he is nearly bankrupt. Bruce told me that he had maxed out his credit cards and he was so broke he had to ask his parents to lend him money. Bruce spends most of his working week working his hairdressing salon; in fact he works 6 days a week and is the highest earner in the salon. He is booked out and his salon is still busy. It is a mystery to him why he doesn’t have enough money to pay the bills. Bruce wears so many hats, he’s not only broke he’s a mess; he’s stressed to the max. There is always a direct connection between diluted focus and a diluted bank account. He explains he has hit rock bottom and things have to change, and cannot go on like this, “I need to start to work on my business”, but I don’t know where to start”, his life is a train wreck, and he’s desperate. He feels defeated and embarrassed. This wasn’t always the case. He started out 10 years ago with just him and a few staff and year after year he grew. He was growing fast, making good money. The salon was always booked out and he grew his salon to a team of 12. The salon was taking close to a million dollars a year and Bruce paid himself a good wage for his efforts. In fact Bruce even started to work only a few days a week. He was riding hi and thought he could take on the world. Holidays and fast cars later, a few staff leaving and taking clients. He was still living a champagne lifestyle on a beer budget. The inevitable happened, for the first time ever his bills out weighed his takings. This is the danger of growing fast. You do not have the infrastructure, the strong foundation to rely on. Just take your eye off the ball for a single second and debt will creep in, so slowly you do not realize at first, not until its too late. Then you go through the three stages of despair that arise when your salons are in a state of collapse STAGE, 1 -DENIAL We deny were struggling, someone asks how your business is going and you say “Great we’re getting busier and busier” knowing things aren’t great and you’re losing money. But you’re afraid to admit it, because what will people think of you? What if your staff starts to doubt you? Will they leave? What if the clients find out, will they leave also? Only when the salon is on deaths door do we admit that were struggling. ENTER STAGE 2-ADDICTED TO STRESS For many salon owners the stress levels at this point have become a way of life. You wake up stressed. Go to bed stressed. Stress about being stressed. You actually become proud to be stressed and now when someone complains about there problems you offer your story that always starts with “well you think you are stressed, I …..” THE END STAGE 3- WHY DOES THIS ALWAYS HAPPEN TO ME Your salon, going into failure is actually completely out of your control. You know the one. The one that starts with why me, why can’t I get ahead, just once. Why is this happening to me? I can never just have a good break without a staff member leaving or a bill is due that I forgot about. Why me. This is when most people give in and put it into the too hard box, accepting that it will never get better and all the fight in them is almost gone. Bruce was in stage 1 he was in denial about why, he isn’t in dire straights but it was creeping up on him. He has to start looking into the business and get a grip with all that is happening. He is taking enough money, that’s for sure. He just needs to manage his finances and get his bills in order. That may mean some BIG decisions on his spending including staff. This sort of collapse creeps up on many salon owners over a slow period of time, it’s the death reaper, and you don’t know it’s happening until it’s too late. But at this stage it can quickly be turned around. But most salon owners continue to lie to themselves year after year, always behind the eight ball, the same thing they have been doing since day one. Nothing is on an upward trajectory except their blood pressure, debt and taxes. The hardest and the easiest things are sometimes staring you in the face. The easiest thing to do it take a day off from the salon collect all the evidence you have and go away in a quiet area and judge your salon on the facts you have, the answers in your computer, you know your expenses are
How to make money in your hair and beauty salon
How to kick start your salon if you are stagnant or feel you can do better. The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before TIP….. Being a hair and beauty salon owner you need to remember that you are in the repeat business, business Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours Week 2 bonus FREE Salon Owners Workshop. CLICK HERE TO SAVE YOUR PLACE Learn the secrets to getting your salon busy and making you a lifestyle. Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours ATTRACT How To Attract A Flood of New CLIENTS To Your Salon Without Using Dreaded Specials Or Gimmicks. Learn how to position yourself as the number one salon in town. Being the number one salon means you can attract clients and staff on tap, and you can charge a premium for your services Clients in your area are searching right now for a salon that positions itself as the #1 salon. They are not interested in price, they want the best salon in their world and will pay a premium for it. I will show you the BIGGEST mistake salon owners are doing to attract clients and how you can avoid this costly mistake and save you hundreds of dollars and hours of your time. Facebook likes will not pay staff wages or your rent, so you need to be able to get seen above every other salon that are smothering your Facebook posts, and get them calling your salon. CONVERT Learn How To FILL The Quiet Days In Your salon And The Busy Days Will Look After Themselves. Most salon owners make the mistake of relying only on new clients to grow their salon, yet it is repeat clients where the real money is made. You are in a repeat client business. The fastest way to grow your profits is to get repeat clients back through your door No more waiting for the phone to ring or sweating on walk-ins, you will have the control and be able get your staff booked out on quiet days and thats the easiest way to get them to reach 3 x wage The empty day/empty chair roller coaster ride is finally over! However I have some really good news for you, you are probably sitting on a CLIENT list and this is a potential gold mine! DELIVER Learn WHY Statistics suggest That 60% Of Salon Clients DO NOT Come Back. Make sure your salon is NOT part of this statistic. How your clients and staff are crying out for you to implement this in your salon right now, and a staggering 68% of clients will leave their salon because they perceive an attitude of indifference in the service they receive. By far the hardest part of maintaining your salon standards is delivering consistency. It simply is not good enough to give a ‘one out of ten’ service for one visit and a ‘nine out of ten’ service for the next. In order to become known for something, we have to be delivering regularly – and having a reputation for great client care is no exception. Word-of-mouth recommendation is by far the greatest asset you have for encouraging new business, and people only recommend you if they experience a high level of consistency. BONUS: CLICK HERE TO SAVE YOUR PLACE ……………………………………………………………………………. Let’s face it – the hair and beauty salon world today is nothing like it was five years ago. The world outside your salon has changed and if you do not change with it your salon will be left behind. Being a great hairdresser or a brilliant beautician is not good enough for your salon to succeed anymore. If you want your salon to do more than survive you need to master the art of driving new business into your hair and beauty salon doors. Salon budgets are tighter, consumers are more skeptical, and social media has changed forever the way in which we talk to our clients. Many hair and beauty salon owners are fighting everyday trying to attract good quality clients into their salons, but with so many salons popping up all the time they are fighting for the clients attention. With so many salons comes choice for the new client! If the new client cannot differentiate your salon from all the others then you will be judged on price. Over the next 5 weeks I want to take you on a journey to challenge you and get you to see your salon with different eyes. Week 1 – How to grow your hair and beauty salon. Week 1 Bonus………… FREE salon business health check up How healthy is your business? Is your salon leaking money? How would you like a FREE business health check on your salon? This FREE in depth salon health check is FREE for the first 20 salon owners only (I only have time for 20 as its very in-depth) CLICK HERE NOW TO GET YOUR FREE SALON BUSINESS CHECK UP. Week 2…… Coming Soon The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before………………….
Are you working long hours for little rewards?
If you are then you need to look at your salon set up. Are you the busiest person in the salon? That is so dangerous because the passion that is keeping your salon moving will undoubtedly lose its drive and your business will start to decline. I have seen this a hundred times before with salon owners that come to me for help. It’s the worst because you don’t know it’s happening, it’s slow and hidden, but before long you will struggle to pay bills on time, start borrowing money to stay ahead of the game, hoping that a busy week will come. It never does! That’s why 60% of salon owners close their doors and walk away, it’s so soul destroying. Don’t let your salon be the next statistic. But you can change this now, today…………. If you could learn to attract high paying clients to your salon, money will come in. If you could get these clients to fall in love with your salon and your staff and not you, then that would ease the pressure on you. If you could get your current clients to spend more then that would help you pay back some of that borrowing. Want to know what I do? I help salon owners grow their salons faster by concentrating on only the 3 ways to get any business making money and being strong. I believe that there is only 3 ways to grow any salon: ✅Get more bums on seats (more clients) ✅Get bums on seats to visit more often (get the clients to return faster using their data base) ✅Get bums on seats to spend more (the only way to doing that is increase the customer service value) For the last 3 years I’ve been a lifestyle salon coach and have taught hundreds of salon owners all around the world how to use a simple system to get their salons busy. The world has changed and you need to change too or you will be left behind. I want to show you the 9 simple steps that are working in salons all around the world as we speak today, to make them THE SALON OF CHOICE FOR GOOD PAYING CLIENTS. Right now you have the power that I had to convert my salon into one of the highest earning salons in my town. You just need to register and turn up and make a decision. This workshop is my life work of how I developed 9 simple steps that took me from a War Zone salon owner to a Lifestyle salon owner living in a beach house next to the Pacific Ocean. You too have the opportunity I had by joining us at Lifestyle Salon Coaching and implementing these 9 simple steps in your salon. You will have the same power and the same knowledge that I had all those years ago, but without wasting time because they’ve been tried and tested. New times are ahead and you can either embrace the change or you will be left behind, Are you ready to learn the new way to grow your salon? Let’s do this……… See you there for the chance to join the fastest growing Lifestyle Salon Coach in Australia. Monday 19th March 2018 at 7:00am (AEDT) Click here to secure your place http://bit.ly/2yVgizU
How to make your salon a success.
Give Me An Hour And I’ll Show You How To Add $100,000 To Your Salons Takings If you’re working long hours for little return then something in your salon isn’t right. To grow your salon you will need clients full stop, but most salons cannot attract clients without specials or discounts. That’s because there are too many salons in town that are trying to attract clients on price. If you’re doing the same it’s a dangerous game to play. Unless you’re the cheapest salon in town you will always be fighting for clients in the War Zone. The average salon only gets to keep 25% of all new clients that come through the door, that’s usually because the wrong client has come in. They came for a cheap deal and will leave your salon as soon as they see another salon doing a cheap deal! Is that the sort of salon that you want? 😞 😞 😞 😞 😞 Attracting clients like that? Hi, I’m Richard the Lifestyle Salon Coach and I teach around 100 salon owners today on how to attract the right clients into the salon WITHOUT USING DISCOUNTS OR SPECIALS. If you attract the right client, the ones that want a good service and are happy to pay for it, they will stay loyal to your salon for longer. 💰 💰 💰 💰 💰 It’s not rocket science, but it has to be learnt. 💪 The world outside your salon has changed and clients are savvier than ever before. ✅ ✅ ✅ If you want to know the secrets I’m teaching, jump on a FREE workshop I’m doing this Monday 19th March at 7:00am (AEDT). I will not only show you a few new ways to grow your salon correctly, I will also show you what we do, how we coach and how I can personally help your salon grow bigger and faster than it’s currently doing. I would love to see you there and show how to grow your salon the new way. Click here and secure your place now. Richard Lifestyle Salon Coach PS Did I mention it’s FREE retorter
How To Make Your Salon A Success
There are many salon owners that feel they have a successful salon, but I beg to differ. Check out my thoughts in this video and then please let me know if you feel your salon is a success or not. P.S. Whenever you’re ready… here are 2 ways I can help you grow your salon business: You can book a strategy success session chat with me here: https://buff.ly/2Ba22F8 or check out my next FREE workshop here https://buff.ly/2BbEEHj Either way lets start this New Year off with a bang!
How To Get More Salon Clients
If you attract clients like every other salon does then you will get the same results that every other salon gets; and by industry standards that pretty poor! They say new client retention is around 17%, that means you keep 17 clients out of every 100. It’s so hard to attract new clients but you are only keeping around 2 out of 10. How much money are you wasting trying to attract clients only to lose them after one visit? One of the major reasons for this is you are attracting the wrong clients and that is hurting your business in many ways: 👉 Staff don’t like it 👉 Staff find it hard to hit targets (3x wage) 👉 Your bills stay high as your spend on advertising is high 👉 You attract clients with specials so it effect’s your profit. 👉 You just become a busy fool, your salon looks busy but there’s no money left week after week HOW CAN YOU CHANGE THIS? You need to look at what you do best. What do you enjoy doing? You need to set your salon apart from others, so clients seek you out, not the other way round. If your clients were mice, be the cheese, not the cat, we want those mice to come looking for us! Your data base has most of the answers. If you attract the right client in the first place they will be more loyal, love what you do and tell all their friends about you. 👉 Your staff will be fully booked and happy 👉 Your bank account will be full and happy 👉 Your clients will love you and be happy And of course most of your salon problems will disappear if your bank account is full. It’s amazing how things don’t seem to bother you when your salon is full of great high paying clients. This is only 1 element of 12 topics we cover to help salon owners make more money 2x faster, working less 😀 Interested to know more? 👇👇👇👇👇👇👇 Thats how you grow your salon in 2018 Richard Lifestyle Salon Coach P.S. Whenever you’re ready… here are 2 ways I can help you grow your salon business: You can book a strategy success session chat with me here: calendly.com/isaloncoaching or check out my next FREE workshop here https://buff.ly/2oGkVxT Either way lets start this New Year off with a bang!