How to Attract the Best Clients.

How to attract the best clients https://www.youtube.com/watch?v=qQaVeN3Fong A lifestyle salon coach, and welcome to how to attract the best clients training. I don’t know about you, but for me, when I started my salon, getting clients was really easy to start with. And then it dried up. So we’re talking about like, now, if you’re growing your business, you obviously need to get more people in the door to fill the staff members as you grow. And I presume if you’re being successful, and you’re having more staff members, you are going to need clients pretty fast. And this is one of the strategies that will show you. But let’s dive in and talk about how to attract the best clients. I remember, it wasn’t that long ago, where we were sitting somewhere. And they were saying to me that they didn’t care about what clients they’ve got. They just wanted plants with a heartbeat. That’s all. What we’re going to cover today is for you to not have that attitude for not have the attitude of, well, I don’t care what client walks through the door. I mean, that’s how it was many years ago, well, now we’ve moved forward, and we can sort of pinpoint what type of clients we’ve got, what type of clients we work best with, who loves us who we love doing. And then we can target them. Now we have the capability. And we’ll go through that right now. So we’re going to cover right now is, who is your ideal client? What are you really good at? What can you do? Well, why should they choose you. And these are the most important things right now that you can get down on a piece of paper, because that’s where you’re going to start as you move yourself forward. But let’s start right back at the beginning and talk about this guy here. I was sitting in a room and he says to me, it was a marketing conference that I was holding in Australia. And I said to him, hey, what type of clients do you want, and he said, okay, as long as we got a heartbeat, then that’s all I’m after. Now we’re going to target these people. Because, for example, if that’s you, by the way, then take this advice, he’s since closed down his business six months later from that conversation, he didn’t last, maybe because he was not being able to target the ideal client. So here’s an example. That if you’re going to put some posts out there to attract clients, and your clients, you’re gonna say, are anywhere between one years old and 99. And we’re gonna write mixture in between, which is what you first say, without thinking about marketing. Now, I’m not gonna pop it, you’re here, when I’m trying to get through really more than anything else is that you got to have your core clients. For me, my core clients between the age of 40 and 60, that were laid the did lunch, husbands had their own businesses. That was the majority, I did outside that, of course, I did the older lady and the young people and the newborns and everyone else in between. But the majority of what we did well, was that type of client. Now, one of the beginning, when you opened your salon, you might have found that you got busy really quickly, you see if you’re good at what you do, people will tell people will tell people tell people and referrals will grow and grow and grow. But then eventually, they run out because they only have a network of people that they can tell. And once they’ve told everyone about you, there’s no one else for them to tell. So that dies, then you don’t know someone else’s hair and they tell a few people. So you’ve got to be able to get fresh blood that people that don’t know you as yet people that weren’t referred to you into your salon to start that referral process again. So it’s one of the things that when you start really well there, you flatline after using three, four or five years, it’s because you ran out of people in your town that know you exist. So your marketing, it has to be really important to make sure you get it right. So who is your ideal client, you hear we get knocked about all the time using niche and all that sort of thing. But what we want to do is just figure out something really, really simple. It’s like, Who, who do you do? Well, you know, like, are you think about all the clients you do your long hair specialists or curly hair specialist have blonde hair specialist, or dark hair specialist? Do you like covering gray hair? Do you like coloring? Do you like cutting? What is it that you do? Who’s your dream client. And if you don’t know, one of the best advice I can give you is go into your database right now and pull out your top 30 spending clients. And that will give you an insight of what you actually do well, and then your next job after that is you’re going to find them. Sometimes they walk past you’re going to spend some of your time energy and effort and money on window displays. Or maybe sometimes you’re going to have to go to them and do old school leaflets. Maybe you find they’re going to be on Google and they search for you. Maybe you think they’re going to be on LinkedIn and you know all the social media places there is going to be out there are the people that you want. Where are they? So where are you spending all your time? And what are your results? You see to me if all my clients are on Instagram and Facebook, why

How to set targets in your salon

How to set targets in your salon What would your team say if you offered them a round the world ticket and they can take their partner with them? How excited would they be? That is what I offered my staff to get my best years profit ever. Every year the team and I meet to set the next years goals and targets for the salon. On this occasion we set the target at a 33% increase. The carrot at the end of the year was the around the world flight. As you know, I set my annual target growth ( I still do this with my coaching clients) at 30% because that is big enough to make a difference to the team and get excited about it. Once the salon year target was set, it was broken down into biteable sizes so the team knew what they needed to take each week to help us hit the salon year goal. The teams’ target was broken down to a weekly amount and if they hit the target as well as getting rewarded with cash, they would be given a coloured marble. You see, we had a huge bowl in the back room and if any staff member hit their target they could place their marble in the bowl. They all had 48 weeks to hit their weekly targets and a possible 48 marbles to go into the bowl. At the end of the year, we would pull out 2 coloured marbles and send those team members around the world. Can you imagine the excitement and buzz that was going on in my salon that year? Do you think that would motivate your team? This worked because: The prize of an around the world trip was so BIG it was worth them pushing for it The weekly marbles kept the team focused on a weekly level. Everyone had a chance as it was a level playing field. You could have an off week and still be excited. That year we made the best profit ever as staff productivity was the best it could be and takings went through the roof. To be honest- The around the world trip would have only cost me around $10,000 but the value to the team was worth 10x that. What can you do to motivate your team? CASE STUDY I just read your mail before shutting down for the jubilee weekend. I may have ‘dropped out’ of your regular coaching session but I thought you might like to know what a massive huge impact those few weeks with you had on me and my business. I’ve gone from a negative £20+k loss per year and all the pain you describe in your email, to last year a £60k net profit – coming out of the pandemic still being closed for 3 months of the tax year!!! – and this year I’ve already beaten my Q1 target by over £20k, so it’s looking good. I keep aside 20% VAT, never go over 12% for cost of sales/purchase of stock, my wages are no more than 33% of takings and I’m finally paying myself a decent wage. I’ve upskilled my Managers, who also now truly understand their numbers and are incentivised on reducing stock spend as well as exceeding sales targets. We’ve been able to make salon improvements like a new brow bar, air con installed and repainting. I have a brand new Merc, new hair, theatre trips, shopping trips with the kids. But even more… I’m relaxed. I already know there is MORE than enough money to pay the next VAT bill, I’ve half cleared my BBL using extra takings after deductions, and am tax planning with my accountant to avoid paying loads of tax… not a conversation I’ve had to have in the past. And your rigorous financial planning is the root of this loveliness.

How to make more profit in your salon.

How to make more profit in your salon. How simple maths can increase your profit Take a salon that is doing 300k a year. Salon turnover 300k Average bill 70 Divide 70 into 300k = 4285 clients a year Divide 4285 by 52 weeks = 82 clients a week Now you can focus on increasing your salons taking and almost 100% will go to profit. Option 1 – Increase your salons’ average bill by 10% and work with your team to perfect your client journey and the clients’ experience. 82 clients a week x 77 = 6314 in salon takings a week x 52 weeks = 328k Option 2 – Increase clients by 10% and work on making your marketing better. 82 clients a week + 10% = 89 clients x average bill of 70 = 6230 a week x 52 weeks = 323k By knowing what to focus on, you can make an extra 20,000 a year and almost 100% will go to your profit. Need help? Lets chat CASE STUDY Shout out to this gun who is dedicated to growing his salon to give him the lifestyle. He joined me 2 years ago as a small salon owner who thought having a coach may be a waste of money, but would give it a month to see how things went. Fast forward 2 years and he has doubled his salon’s takings not once but twice and has now earned enough profit to buy a house in the heart of London. You cannot buy houses with turnover, only profit. Stay focused and figure out what it takes to get your takings up and your profits down. If you want to chat about how we can help your salon, You can access my diary here https://calendly.com/isaloncoac…/salon-business-chat-p-y-s Rich

How to fill white spaces in your salon?

How to fill white spaces in your salon? To fill them fast use this simple email below. The secret to this email is…… It only goes to overdue clients. NOT TO RANDOMS out in the social media world. Adapt as you please, you can make it a text message but keep it short. The secret to this working is two things. FOMO by only offering 5 spaces and fear of missing out. You select the staff members that are excepting the offer. “Beat the clock Hi Kate If you have not been to [your salons name] recently, you wouldn’t have noticed how busy we are getting, As a result, we are sending out fewer specials. So this offer is really special. We are offering a beat the clock. The first clients to respond get the best deals, Colour and cut specials are as follows, Today 50% off Friday 30% off Saturday 15% off There are only approximately 5 appointments available so be quick and save, This offer will expire when all appointments are filled. We will not honour this special when all appointments are gone. Call now 123456 Richard Excludes full head foils, colour correction, “ Please let me know how you got on with this post CASE STUDY How we helped this salon owner make over £50k more. This client of mine has a really busy salon. She spends her time filling the white spaces in the diary and getting her team to hit 3x wage. Owning a salon is all-out getting clients to return, but you might have noticed that clients are less loyal and are definitely dragging out their appointments. It’s your job to fill the white spaces and if you want to take control and get clients to book the gaps you have, then you’ll need to offer a bribe to do so. Some salon owners say that they’ll never discount as they are worth more than that. But if you want to fill appointment times fast or fill the times people don’t really want, you should copy what big businesses do. Take airlines, cocktail bars, pubs, spas etc. They all offer some form of discount to book out times that are their quietest, like a happy hour or 2-for-1 early bird special. This salon owners works on our ‘Keep in Touch’™ strategy to fill white spaces every week and as a result has managed to bank over £50,000 in a ‘rainy day’ account. There is a strategy behind doing discounts and it’s NOT about being a discount salon. My go-to, to fill white spaces fast is my ‘Beat The Clock’ and if you would like the template to use it for yourself, comment ‘Beat the Clock’ below and I’ll get you a copy.

How to find out if your salon wages are too high!

If you are finding that money is getting a little tight, that is a good indicator that your bills are starting to eat away some of your profits and something is out of whack with your numbers. Your staff’s wages should be the first place to check and by using a simple wage checker, you can see if you are over staffed. So don’t panic if you are. You don’t need to sack anyone just yet. So a safe wage % should be around 35%-40%. If you start going over 40% you’ll need to keep, an eye on it, you. You won’t want to be over 40% for too long. Over 50% and you’re eating away a good chunk of your profits. If you’re over 60%, then you need to take action fast. On the other hand, if your wage % is between 30%-35%, then you are in what I call the sweet spot and maximising your salon profits. To work out your %, divide your staff wages into your salon takings and then x 100. This will give you your wage %. If your wage % is high, it’s probably that you don’t have enough clients for the staff you have and you are over-staffed. Now you need to act before it gets too high and eats all your profits. You need to get new clients in as fast as possible. Or you can work on getting clients that are overdue back sooner by tempting them with an offer or you can work with your team on the client journey and up selling services and products. If you need help working out your wage % or ideas about how to get your wage % down, let’s chat. Link to my calendar is below Talk soon Rich    

Why every salon owner needs a mentor

Why Every Salon Owner Needs a Mentor The day you decided to go alone and open your own salon, you took the biggest gamble of your life. Depending on where you are on your salon journey, you might not know it yet, you might still be in the early stages, but what you have done is engage yourself to one of the most dangerous and fraught journeys that only 15% survive past 10 years. I have seen marriages fail, people lose their houses, some being sent to another country and people having so much debt it will take them a lifetime to recover. So why are we so keen to take this journey?     For me it was a way out.  I was young, I had a family and I needed to earn enough money to move from an almost-condemned flat. For you, it might be because you’re good at what you do, think you might make some money and be free to work less hours and spend time with your family. Whatever your reason is, I wish you success.   I have been a salon owner for most of my life and a salon coach for 5 years and there’s not much I haven’t seen or tested to make a salon owner successful.   I was recently asked “What makes some salon owners RICH and some salon owners struggle?” The answer is simple…..Knowledge.  The more you know,  the more you earn.  Actually, that’s not entirely true. You could know everything and implement none of it. So the secret to success is knowledge + implementation. Simple right? One of the biggest mistakes I made as a salon owner was trying to do everything myself and learning by my mistakes. This cost me years. There are only two ways to get knowledge 1. To self educate : Watch a video, read a book, go to a seminar or any other form of education that you learn and then trial in your salon. Some may work and some will fail. You get to try first hand and tweak as you go. This is the cheapest option and if you are young and have plenty of time, then this might be the option for you.  I was recently gifted by a dear friend a curry cooking class via a Zoom call (strange I know, but with lockdowns it seems the norm now!), people said to me afterwards “ Why would you pay for that? You can Youtube how to cook curry for free?”  Beforehand I would have thought the same, but let me tell you the difference between a free video telling me what to do and a mentor advising me as I cooked… With the video, I would have watched it and then copied step-by-step. To be honest, I thought I would be doing just that in my Zoom class. It’s not until you work with an expert that you see the difference. The live Zoom call started and so far it was no different to watching a video, except it was live. As the cooking started the mentor looked into everyone’s curry pot, he checked on our onions, some were not cooking enough other peoples were cooking too fast. He advised us what to do and what would happen if things went wrong. He checked our spices and got us to imagine the smell as they were being toasted. He checked the colour and guided us as we went along. This simple curry dish I was cooking needed at least 15 adjustments to stop it spoiling.  The result was an amazing curry, but that’s not the end of the story. This week I cooked another curry from scratch and I knew the pitfalls and made adjustments along the way again.                               I was able to replicate what I had learned and implemented from my cooking mentor.   The difference between the two is not that one was free and one cost money. The real difference is that if I had gone down the free route, I would never have known the mistakes and I would have always kept making them, never really mastering the art of a good curry. I would never understand where I was going wrong. As they say, ‘You don’t know what you don’t know, until you know it!’As a bonus, my newly learned skill can be replicated time and time again, adjusting with any cooking implements. I know what to do to keep the curry flavours on track. 2. Learn from someone that has been there before you: If you can learn from someone that was successful and paid the price with their time, you will be shown the pitfalls, the dangers and the fastest way to make success happen. Most salon owners waste years trying to fix a problem that they have and do not realise that they are fixing the wrong problems! The right salon expert knows what to fix first and this will save you those trial and error years. If you don’t have lots of time and want to jump the success queue, getting advice from someone who has been there, tested what works and teaches it, is a smart move. There is a cost to having a successful salon You will pay, either with money or your time. Being good at doing hair, nails or beauty is what got you thinking you could run a salon. That’s what 90% of salon owners think and I was one of them. I believed that I would be successful just because people liked me doing their hair. That was mine and other salon owners’ downfalls, I didn’t think about staffing, bills, marketing, client experience or any of the important things that need to be done by someone. Let’s talk about where you need to master more skills needed to grow a successful salon.   Mastering your finances   The main

Covid 19 – how it affects hair and beauty salons

The old saying ” save some money for a rainy day” has never been more true. The uncertainty of what will happen next- forced lockdown, self-isolation and staff getting ill is putting more pressure on everyone and I get the feeling that people are now ‘just wanting it to happen’ so they they get it over with. But this is going to be around for months yet, so here is the Good, the Bad and the Ugly truth of the situation you are facing. The Ugly…Some salon owners do not have enough cashflow to survive this crisis and they will regrettably have to close their doors. With clients cancelling their appointments and being scared to leave their home, these salon owners will be feeling financial pressure like never before. If this is you, then you need to look at reducing as many of your bills as you can.Can you reduce staff hours or salon hours and condense the working week? The Bad…This crisis is going to hurt some salon owners financially and they will feel cashflow-pain like never before. They have run their salons up to now with too much luxury and freedom.  If you have ever seen any posts from me, you will have noticed me repeatedly harp on about not employing more staff until your salon is at 80% capacity and getting your staff to hit 3.5 x what you pay them. Not doing this eats most of your profits and cashflow, as wages are the biggest bill a salon encounters.  Now is the time to set up systems to keep as many clients as you can. This is what we call ‘foundation building’ and many salons I see that wing it week-to-week, without foundations will be hurting right now. You can survive this and now is the time to tighten your belt with most bills and wages. Look at your staff and see where they need help, work on the client journey and give both your staff and clients more love.  Do NOT stop working ON your business and use every resource you can. Marketing should be your key focus to grow your salon. Use internal and external marketing to fill those white spaces. Working behind the scenes is the best way to improve your salons takings now. The Good…I have been a salon owner for over 25 years and have navigated my salon through many hard times.  There’s a lot of advice bouncing around the social world on what you should do.  I have been there many times before and I will help you through this the best I can. Salon owners that have strong foundations and a good wage % ratio will stand the best chance of not just surviving, but thriving through this. Having a good wage percentage, these salons will have a buffer as their profits will allow for the downturn. The good news for salons that come out of this crisis is that they will build a tighter ship. They will make sure they have more profit every week and they will never want to be in this situation again. Every salon that goes through a recession comes out stronger. They will be more vigilante with their housekeeping and start treating their business more like a business. There is hope……. To quote Winston Churchill ‘If you’re going through hell, keep going.’ FREE SALON OWNER WEBINAR TODAY ‘Learn How To Generate Consistent Growth From Your Salon Every Month…Without You Doing All The Work!’ Learn the simple 9-step strategy that increases your salons turnover without you working more hours – taking you from the ‘War Zone’ into the ‘Lifestyle Zone’ and a successful business. Because the training is valuable please watch and implement before it disappears…. Hope you enjoy! 😊 Here’s to building great salons together. https://isaloncoaching.lpages.co/lifestyle-salon-plan/

How to earn more money in your salon without working more hours

Either you can work harder in your salon or you can learn how to get your salon working harder for you. How do you get your salon working harder for you?You always need to be working on areas of your business that grow the salon takings. We call them Salon Foundations. Foundation building is spending your time in the ONLY 3 ways to increase any business – attracting quality new clients to your salon, filling your white spaces (because if you have them, you are losing clients) and lastly, by building the best client experience the client has ever seen. That way they pay more and get more value.You can work the same hours in a day and get the same result until you learn how to get maximum results for the same time in your day. Everything you do should be on perfecting the foundations of your salon. Every salon owner that works on their salons foundations can expect up to 30% growth in takings and beyond, without adding any more working hours to their day. Now thats getting their salon working for them. The 3 Foundation-building core systems Attract- Become the ‘Authority’ salon in your area. Everyone wants to go to the best! This is when you take ‘what’ you do in your salon and explain this to prospective clients that don’t even know you yet. By using this foundation technique you should expect a 10% increase in new clients to your salon. Convert- In a world where clients are less loyal than ever before, (resulting in white spaces in your salons diary), you need to set up a ‘keep in touch’ system. With new client retention sitting at 25% and current client retention at 76% it’s apparent that most salon owners are losing a lot of clients. You need a foundation system to ‘keep in touch’ and do your best to stop losing so many clients. With little effort you can the impact the statistics in your favour and increase client visits by 10% over the year. Deliver- The biggest and best foundation you need to be building is the ‘client journey’. This is where you get to make your salon the destination, not you or any particular staff member. This foundation is so important because it not only increases your average client spend by 10% with ease, but it protects you from superstars leaving and stealing all the clients (if you have ever had a key staff member leave you, you know it hurts financially for a long time). Working on these three salon foundations takes no more of your time than what you are working on now. They take no more money but the result is outstanding to your salons takings. If you are finding your salons takings have stagnated or you’re not growing at the pace you would like, I guarantee you are missing 1 or 2 of your salons foundations.How many do you need to work on in YOUR salon? If you are interested in learning and implementing these foundations, I’d love to have a 10 min chat to see which roadblocks are stopping your salon from working for you.

Why make it so difficult running a salon and making profit?

With only 3 ways to make more money in your salon, why do so many salon owners not even make enough to pay what they are worth? I’ve been a salon owner all my life and now I help salon owners make more money, while working less hours in their salon. That gets me to see 1,000’s of salons set-ups and the findings are astonishing. It’s not your fault, salon owners. You are creative, you’re loving and you’re givers and that is your magic. Its also your downfall. I’m seeing more and more BAD advice being dished out from so-called experts that have NEVER owned a salon, NEVER walked in your shoes and they’re telling you how to run your salon by something they have learned from an online course. How to sell to clients in your salon How to get clients in the door with discounts How to lock people into long term payment plans How to increase prices How to……… Add what you want here. What I do know by being a salon owner for all my life is this… You and your staff don’t want to sell. You and your staff don’t want to do cheap clients. You and your staff don’t want to lock clients in that don’t want to be there. You and your staff want to give value to your clients. And guess what?  The clients don’t want you to sell to them, give discounts away to non- clients, be locked in to 12 months payment plans and they surely don’t want to pay more without added value. So why do salon owners fall for it? Because you are just like me. You know something isn’t working, you know you are winging it, you know that at any moment things can go horribly wrong. And that sick feeling of not being able to pay bills on time and juggling money to pay wages is something that only a salon owner feels. It’s easy to say “do this” to a salon owner if it’s not their money, when the pressure of not being able to pay bills isn’t there. I’ve seen product companies, employees friends, coaches that have never been there give advice, but if you have NEVER been there, you will never know that feeling. So you try with the NEW thing that might just make it work, that might just make you money. There is NO fast money to be made in the salon world.  Those that grow fast, usually crash and burn fast. Those that work on TODAYS money usually are not here tomorrow. The ONLY way to make money as a salon owner is to concentrate, implement, build foundations and work bloody hard on 3 pillars. 1. Get more clients that love what you do, because you are meant to serve these people. FIND THEM. 2. Get them to be loyal by making connections and delivering on your promise to these people. SERVE THEM 3. Deliver a remarkable service that they will pay you more, tell their friends how great you are. WOW THEM. These and only these are your foundations for success. NOTHING else. I should know, I did these every day for over 20 years and any salon owner that is making money is also obsessed by these 3 pillars. If you think the golden egg is a bot, a sales banter, Groupon etc, you are just clutching at straws. Yes, these help. Yes, these can turbo-boost takings. But they are not the way to true, long-term salon success. I have given my life to hairdressing and salon ownership and I have been just where you are. I’ve been successful and made money. I’ve spent it too. I’ve juggled the bills, delayed paying tax, managed a staff walk out and even had to sack people because I couldn’t afford to pay them. I’ve learnt my skills by mistakes with a NEED to feed my family. Yes it may have took 20 years.  But now, I live a beautiful life. My salons (I have now sold) gave me a very comfortable life and I now teach other salon owners to get off the rollercoaster of working hard for little reward, the right way. I have a community of salon owners that I am doing life with and they are breaking free from the pack. Today I want you to ask yourself this question and be honest.  ‘Is your salon the success you thought it would be?’ If not, what are you going to do about it? This success you will pay for. Either with money (by getting a mentor) or with time (you’ll need to learn by trial and error and that can take years) I want to invite you to check out how I help other salon owners and how I can help you.  Please do your due diligence and check out who you want to do life with.  I believe foundations for your salon are the only way to grow a true salon business. Like building a house without foundations, your house will never withstand the first storm.  If you would like an informal 10 min chat to discuss your salons needs and what roadblocks might be in your way, feel free to book a chat in my diary here https://calendly.com/isaloncoaching/salonstrategycall It’s time to work smarter and leave the harder to others

WHY YOUR SALON IS LOSING MONEY

IT’S IMPORTANT TO GET YOUR STAFF TO 3X WAGE The reason I’m so adamant that your staff need to hit 3x wage is that you need to get your business to a level where it is actually financially viable and you have a good balance between the amount of clients you have and your staffing levels. Financially it works really well……………….. If you get your staff to hit 3x wage as a minimum then your wage percentage will be just right, and we all know that the wage beast is the BIGGEST bill you will ever have in your salon. DO NOT let this beast eat your profits. Of all the salons Profit & Loss accounts that I get to see this is where the majority of theirs and your profits are going. In fact STOP reading right now and go and work out your wage % . You can do that simply by dividing your wage bill by your salons takings. Hit 3x wage and your staff will never be bored and de-motivated………….. You and I both know how hard it is to attract staff and keep them, so why would we take on staff and let them do half a days job. Believe me, NO ONE wants to work for nothing! Well you’re wrong they want to work they just don’t want to work for YOU. I hear so many salon owners say the millennials just don’t want to work. Maybe you are old school. Maybe you believe that they should be grateful. Maybe you think they should make themselves busy. Whatever you think it doesn’t matter, what matters is WHAT THEY THINK. And as we are not getting any older and the workforce is getting younger, you adapt or die, the world outside your salon has changed, move with it. So before you employ that next team member and before you criticise your current staff member for being quiet. Just take a look at what YOU are doing to help them hit 3x wage. THIS IS THE MOST IMPORTANT JOB ROLE YOU CAN HAVE. Don’t mess this one up. If you get every staff member busy then the money will come, the staff will stay, and you will make your salon the best you can. A LIFESTYLE SALON. So, if they are not hitting 3x wage what do YOU do? Are you getting new clients into the salon? Enough of them? Are your staff losing clients? Are they NOT rebooking them? Are the clients unhappy or just not liking the result Look at this NOW and decide what help you can give to your staff to grow their clientele. That’s your role. Be proactive and learn how to fill your salon to be fully booked. When you’re ready here are ways I can help you… 1. WORK DIRECTLY WITH ME AND MY TEAM                                                                            If you own a hair or beauty salon and you’re fed up with having no cash leftover then check out our group coaching programs.  If you’re a new salon owner or have less than 2 employees then this just for you       Check it out here: https://isaloncoaching.lpages.co/foundational-salon-system/  If you’re established and have 3 or more employees this is perfect for you                  Check it out here: https://isaloncoaching.lpages.co/lifestyle-salon-systems/ 2. JOIN MY FACEBOOK GROUP You’ll find like minded salon owners all eager to learn and grow their businesses. It’s a safe place where you can ask all of your business questions Join here:  https://www.facebook.com/groups/TheLifestyleSalonOwner/ 

WHY DID YOU START YOUR SALON?

For money? But you could make money by working for someone else, right? Like most salon owners you started your salon to do good work, give love to the clients, build a great team around you and of course have freedom……. This is important because………. Most salon owners lose sight of why they started their salon. The day to day grind of juggling the hours, staff and bills becomes way too much and consumes you. So what is it your salon should be giving you? FREEDOM – the opportunity to have a lifestyle, the chance to spend more time with your family A GREAT LEADER – To be a mentor to your team, to grow them as people in life and help them grow their career  MONEY – This is a no brainer but so many salon owners don’t get this, you should be making enough money to pay yourself a really fantastic wage and also share your wealth with your team, they too should be the best paid workers in town. These are a few of what your salon MUST provide you with, otherwise why bother…… It took me 5 years in my salon life to understand this, a wasted 5 years of just getting by. I then discovered that I needed to be that type of boss, that business owner, that entrepreneur. So I went out to discover how to systemise my salon. Learning how to attract the best clients who don’t care about price!How to keep those clients and make them raving fansHow to get the clients to fall in love with the salon, the staff and NOT with me. That’s what I do now, I teach salon owners how to build lifestyle salons I’m the authority on this; I even have a best selling book on Amazon called ‘The Lifestyle Salon Owner’ Are you are interested to learn more?  Then come and check me out this Monday as I’m showing a few salon owners what needs to be different to actually achieve this type of salon. Would that change your salon life? How would you like me to teach you this system? Well I’m doing a FREE webinar on Monday 21st January at 7.00am (NSW, Australia) and I will be showing the smarter salon owners how to overcome this, and make a lot more money without any new clients. The webinar is limited to 30 salon owners  First come best dressed. Here is the link http://bit.ly/2yVgizU There is NO replay  I only want to work with hard working salon go getters and they always turn up J GET YOUR STAFF DOING 3X WAGE WEBINAR  Work smarter in 2019. See you there

The dirty truth of a salon owner turned coach!

As I stand here today I’m the fastest growing salon lifestyle coach in Australia, personally looking after over 150 salons and counting. I perform live on stage to passionate salon owners, I’m a #1 best selling author of ‘The Lifestyle Salon Owner’ (you can buy your copy from amazon here, cheeky plug) and I work one to one with some of the worlds top salons. I live in a cute little house right by the beach just north of Sydney and get to walk on the beach and get my feet wet and sandy every day. I truly live the LIFESTYLE and my mission is to help as many salon owners reach theirs too. I aim to help thousands of salon owners finish rich, and that could mean more money, more time with their family and more purpose in life. We each have our own idea of what being rich is! But this story could easily have gone another way, with 80% of salons closing down every 3 years, passionate salon owners losing their dreams, money, houses and cars. It’s not easy being a salon owner in 2018 but it never has been, not even when I started my salon owner journey all those years ago. My confession: I left school at 16 with no higher education My results were below par at best I didn’t go on to University I was unmotivated and was happy NOT TO WORK and just hang around all day with my friends My English spelling and grammar was just awful (and still is now) I’m slightly socially introverted Money doesn’t motivate me I became a hairdresser by accident as all my friends started getting jobs and I didn’t want to be left behind it was just a job I never had the urge to open my own salon I was scared to open my own salon, so I asked a friend to back me, big mistake! I was not a born leader, in fact I would be average on purpose to hide in the crowd. I was useless with money. I never did homework or wanted to learn more. My life should and could have been so different from what it turned out to be….. Every single one of my friends worked in a factory (in my town that’s what you ended up doing without any qualifications, working on the track building cars, day in, day out, for good money) and you lived for the weekend escape. I remember my friends saying, “that they work to live not live to work”. I didn’t want that life, I wanted to live for what I did, I wanted a purpose in life.     There had to be another way? So I made the decision that I needed more out of life and a job wasn’t going to suffice, so I bought my first salon with a friend (because I was scared to do it alone). Before I knew it I was the proud owner of a salon in Coventry called SAMSONS and working 6 days a week. I LOVED IT To get the salon busy I had to work 6 days initially due to my business partner walking out on me in week one. I had no money left, no back up plan, I was even building the chairs and stations around clients (but hey, at least I had clients). As I grew it was the most amazing and awesome feeling in the world. My salon. My business. And people liked me! I employed people I liked (friends) and we got to hang out and bounce around all day. This was great for a while, the passion was high, but a few years in, the tax, VAT, wages, stock and general bills increased and the takings seemed to decrease somehow. I was busier than ever, so why did it feel like I was poorer than ever? Having to put taxes and VAT on payment plans, juggling money around to pay wages and stock. Suddenly I wasn’t feeling like that proud salon owner anymore! My friends at the time didn’t care as long as their own pay was in their bank accounts. It was at this point that I knew something drastic had to change. This was NOT the life I signed up for, this was worse than any job in a factory, doing the same repetitive task day in, day out, at least factory workers got paid regularly. But for me, my house and family were being affected. I was a bad salon owner, absolutely useless at business and about to fail BIG time. Something HAD to change So heres what happened to change my life and career: I read more business books in a year than anyone I knew I went to every business seminar I could I tried and failed bringing new systems into my salon I had a passion for business like I never knew I became obsessed with numbers I tracked everything and started to know what results were I tried everything and anything I was a business sponge I learnt leadership And the big one………… My mind shift! I knew that to succeed it had to be the new way or the highway, and that made a huge difference to me. I shared my dream with my team and gave them the choice help me get there or you’ll get left behind. The salon changed, not straight away but slightly every day, better clients paying more, happy staff staying around longer, more clients referring us, and clients spending more. I had changed, the salon had changed and the dream of running a successful salon was now a reality. After 5 years struggling to pay bills, living ground hog day and not really believing but just wishing I was successful, the reality happened. I was a businessman at last! The salon gave me a great life, money to buy a house in the right part of town, get my children