WHY DID YOU START YOUR SALON?
For money? But you could make money by working for someone else, right? Like most salon owners you started your salon to do good work, give love to the clients, build a great team around you and of course have freedom……. This is important because………. Most salon owners lose sight of why they started their […]
The dirty truth of a salon owner turned coach!
As I stand here today I’m the fastest growing salon lifestyle coach in Australia, personally looking after over 150 salons and counting. I perform live on stage to passionate salon owners, I’m a #1 best selling author of ‘The Lifestyle Salon Owner’ (you can buy your copy from amazon here, cheeky plug) and I work […]
Knowing These Facts Will Help You Position Yourself As an Expert
In every buying decision, be it hiring a consultant or finding a good mechanic, we all want experts. We want someone who appears to have a proven solution and not someone who may waste our time and money. The simple fact is, that no salon will survive without clients. Without fresh new clients coming into […]
4 problems why your salon is not profitable
Being a salon owner in todays world is scary, with a lot of you struggling to cover bills and pay your staff correctly, and then there’s the added pressure of your cash flow being so tight, you’re desperate to get clients in your salon fast. You even resort to heavily discounting your prices to make […]
Is Your Salon Not Making Enough Money?
Is Your Salon Not Making Enough Money? Here’s How to Fix It! Of most of the salon owners I get to speak to, this is their number 1 issue. They work hard, have good working staff but at the end of the week there just doesn’t seem to be any money left over. So why […]
How to get your Facebook post from lookers to bookers.
Every client that leaves a salon and who is looking for another salon to call home does so because their current salon failed them in some way. They either didn’t achieve what they wanted or they left because they couldn’t fix their problem. So we know that if we can fix their problem or give […]
Why You Need To Make Your Salon Stand Out!
If your salon isn’t standing out from other salons in town then you’re perceived as just being the same as all the others. That being said if you’re the same, clients can only judge you on price, and unless you are the cheapest salon in town this is NOT what you want to be known […]
Why most salons struggle to attract clients.
Are you finding it hard to attract new clients to your salon? Most of the posts that salons put out are turning the clients away, never to return again. ‘The old way of marketing’ does not work anymore! The “social media world” has changed this so all of us are now being exposed to THOUSANDS of […]
How to never worry about last minute cancellations again.
How do you react to last minute cancellations? Get annoyed because you have bills to pay and they just cancelled too late and you will never get around to filling their appointment? You act on what you know and you go into hyperactive mode This is what a client of mine did only last week. […]
How to attract the good high paying clients to your salon so price is NOT the driving force.
Is your salon attracting the cheap, money conscious client? Are you a salon owner that is finding it harder and harder to attract the right client to your salon, do you feel that everyone is after a discount or only wants cheap? The reason that desperate clients wanting cheap services call your salon, is they […]