Why every salon owner needs a mentor
Why Every Salon Owner Needs a Mentor The day you decided to go alone and open your own salon, you took the biggest gamble of your life. Depending on where you are on your salon journey, you might not know it yet, you might still be in the early stages, but what you have done is engage yourself to one of the most dangerous and fraught journeys that only 15% survive past 10 years. I have seen marriages fail, people lose their houses, some being sent to another country and people having so much debt it will take them a lifetime to recover. So why are we so keen to take this journey? For me it was a way out. I was young, I had a family and I needed to earn enough money to move from an almost-condemned flat. For you, it might be because you’re good at what you do, think you might make some money and be free to work less hours and spend time with your family. Whatever your reason is, I wish you success. I have been a salon owner for most of my life and a salon coach for 5 years and there’s not much I haven’t seen or tested to make a salon owner successful. I was recently asked “What makes some salon owners RICH and some salon owners struggle?” The answer is simple…..Knowledge. The more you know, the more you earn. Actually, that’s not entirely true. You could know everything and implement none of it. So the secret to success is knowledge + implementation. Simple right? One of the biggest mistakes I made as a salon owner was trying to do everything myself and learning by my mistakes. This cost me years. There are only two ways to get knowledge 1. To self educate : Watch a video, read a book, go to a seminar or any other form of education that you learn and then trial in your salon. Some may work and some will fail. You get to try first hand and tweak as you go. This is the cheapest option and if you are young and have plenty of time, then this might be the option for you. I was recently gifted by a dear friend a curry cooking class via a Zoom call (strange I know, but with lockdowns it seems the norm now!), people said to me afterwards “ Why would you pay for that? You can Youtube how to cook curry for free?” Beforehand I would have thought the same, but let me tell you the difference between a free video telling me what to do and a mentor advising me as I cooked… With the video, I would have watched it and then copied step-by-step. To be honest, I thought I would be doing just that in my Zoom class. It’s not until you work with an expert that you see the difference. The live Zoom call started and so far it was no different to watching a video, except it was live. As the cooking started the mentor looked into everyone’s curry pot, he checked on our onions, some were not cooking enough other peoples were cooking too fast. He advised us what to do and what would happen if things went wrong. He checked our spices and got us to imagine the smell as they were being toasted. He checked the colour and guided us as we went along. This simple curry dish I was cooking needed at least 15 adjustments to stop it spoiling. The result was an amazing curry, but that’s not the end of the story. This week I cooked another curry from scratch and I knew the pitfalls and made adjustments along the way again. I was able to replicate what I had learned and implemented from my cooking mentor. The difference between the two is not that one was free and one cost money. The real difference is that if I had gone down the free route, I would never have known the mistakes and I would have always kept making them, never really mastering the art of a good curry. I would never understand where I was going wrong. As they say, ‘You don’t know what you don’t know, until you know it!’As a bonus, my newly learned skill can be replicated time and time again, adjusting with any cooking implements. I know what to do to keep the curry flavours on track. 2. Learn from someone that has been there before you: If you can learn from someone that was successful and paid the price with their time, you will be shown the pitfalls, the dangers and the fastest way to make success happen. Most salon owners waste years trying to fix a problem that they have and do not realise that they are fixing the wrong problems! The right salon expert knows what to fix first and this will save you those trial and error years. If you don’t have lots of time and want to jump the success queue, getting advice from someone who has been there, tested what works and teaches it, is a smart move. There is a cost to having a successful salon You will pay, either with money or your time. Being good at doing hair, nails or beauty is what got you thinking you could run a salon. That’s what 90% of salon owners think and I was one of them. I believed that I would be successful just because people liked me doing their hair. That was mine and other salon owners’ downfalls, I didn’t think about staffing, bills, marketing, client experience or any of the important things that need to be done by someone. Let’s talk about where you need to master more skills needed to grow a successful salon. Mastering your finances The main
How to earn more money in your salon without working more hours
Either you can work harder in your salon or you can learn how to get your salon working harder for you. How do you get your salon working harder for you?You always need to be working on areas of your business that grow the salon takings. We call them Salon Foundations. Foundation building is spending your time in the ONLY 3 ways to increase any business – attracting quality new clients to your salon, filling your white spaces (because if you have them, you are losing clients) and lastly, by building the best client experience the client has ever seen. That way they pay more and get more value.You can work the same hours in a day and get the same result until you learn how to get maximum results for the same time in your day. Everything you do should be on perfecting the foundations of your salon. Every salon owner that works on their salons foundations can expect up to 30% growth in takings and beyond, without adding any more working hours to their day. Now thats getting their salon working for them. The 3 Foundation-building core systems Attract- Become the ‘Authority’ salon in your area. Everyone wants to go to the best! This is when you take ‘what’ you do in your salon and explain this to prospective clients that don’t even know you yet. By using this foundation technique you should expect a 10% increase in new clients to your salon. Convert- In a world where clients are less loyal than ever before, (resulting in white spaces in your salons diary), you need to set up a ‘keep in touch’ system. With new client retention sitting at 25% and current client retention at 76% it’s apparent that most salon owners are losing a lot of clients. You need a foundation system to ‘keep in touch’ and do your best to stop losing so many clients. With little effort you can the impact the statistics in your favour and increase client visits by 10% over the year. Deliver- The biggest and best foundation you need to be building is the ‘client journey’. This is where you get to make your salon the destination, not you or any particular staff member. This foundation is so important because it not only increases your average client spend by 10% with ease, but it protects you from superstars leaving and stealing all the clients (if you have ever had a key staff member leave you, you know it hurts financially for a long time). Working on these three salon foundations takes no more of your time than what you are working on now. They take no more money but the result is outstanding to your salons takings. If you are finding your salons takings have stagnated or you’re not growing at the pace you would like, I guarantee you are missing 1 or 2 of your salons foundations.How many do you need to work on in YOUR salon? If you are interested in learning and implementing these foundations, I’d love to have a 10 min chat to see which roadblocks are stopping your salon from working for you.
4 problems why your salon is not profitable
Being a salon owner in todays world is scary, with a lot of you struggling to cover bills and pay your staff correctly, and then there’s the added pressure of your cash flow being so tight, you’re desperate to get clients in your salon fast. You even resort to heavily discounting your prices to make this happen. This is the start of your demise and takes you further and further into the War Zone. There are many reasons why your salon is NOT giving you the rewards you want, no matter how hard you work. Your salon needs to generate a profit to stay healthy and be able to absorb the odd bad weeks when they eventually happen. Unfortunately many salons do not run at a profit and some salons owners’ think this is normal. With 65% of salons closing in the first 3 years the odds are stacked against you and you do have a fight on your hands. I call it the War Zone and the majority of salons battle every day to find staff, get their staff busy, pay wages and bills, find clients and more importantly stay open. So what prevents salons from being profitable? 1. Low prices Most salon owners open their salons with the understanding that if they are cheap they will be busy. How wrong they are. There is always someone who is willing to do it cheaper than you. If this is you then you need to learn how to give your clients more value and start increasing your prices. But don’t just put them up, you need to give the clients more first. We do this with ‘the client mastery’ program and help our salon clients that we coach to build a client experience so special you can raise your prices and the clients love it. 2. Wages too high. This is the biggest problem that stops salon owners making profit. It should be the first thing to check if your salon is not giving you great profit. Aim for 30%-40% wage percentage and I promise you the money in your account will rise. Take a close look at your staff, they may look busy in your appointment book but are they really productive? As a rule of thumb each staff member should be doing between 26-30 clients a week. Most salons I see when I start to coach them in our Lifestyle Salon Systems are over staffed. The two ways to instantly fix this is to sack a staff member or learn how to attract more clients through the door. Either way doing nothing will just put your salon in danger of falling too far behind. 3. Fierce competition Far too many salons are fighting over the same group of people to get their attention. It’s easier to reach people so all salons are doing it, problem is with all salons doing it you’re not getting seen anymore. Many years ago when good quality salons had less good quality salons to compete with, all you had to do was have good trained staff, and it was really easy to fill the salon. You had the good salons who were often referred to as ‘the big boys’, they were upmarket, expensive and trained frequently and by the best. Then there were the smaller salons who were less expensive, you might even say they were cheap, their training was not very frequent, if at all in some cases, training costs money and these salons didn’t have the spare cash that ‘the big boys’ had! The clients knew which salon they wanted to go to and it was easy for them to decide and people recommended you, they talked about you all day long and recommended their friends to go to ‘their’ salon. But that was then and this is now! Now everybody wants to own a salon, and it’s much easier to open in your home, or in a suite, or even rent a chair, and the problem is all these salons are chasing the same clients, your clients. Resulting in the War Zone, everyone trying to under cut each other to get ahead. You can see the War Zone, it’s full of salons all after the same clients, well that zone many years ago was almost empty with salons and there was plenty of clients to go around. TIP: The ratio of people to salon is 2000: 1 The average salon needs 2000 people living in their town per salon to make a good living. To fix this you need to look at what clients want from a salon and be able to let them know you are the salon of choice because you get them, this does take a little work, but it sets you apart. Not many people are willing to put in the effort to get there, but that also means that it will never be over crowded, it will always serve you well. Just start to set yourself up as the salon of choice and your salon will be different from everyone else’s in town. You’re not there doing specials like everyone else, you’re different and clients can see that, you’re out there saying to the fish, “Come to me I can solve your problem, this is what I do and who I help”, and they’re just swimming into your nets, happy days! Simple, but not easy, otherwise everyone would be doing it. Most people prefer the easiest route. Be that expert. You get better quality clients that seek out experts, they’re willing to pay a lot more, and if they know that you’re an expert in what they want they will stay around for longer because they’re not going to be pulled away by the latest special. The salon owner who attracts clients the old way by being cheap are always in danger of losing their clients to other salon owners who are cheap. 4. Inconsistency With salons losing around 26% of their regular clients
How to get your Facebook post from lookers to bookers.
Every client that leaves a salon and who is looking for another salon to call home does so because their current salon failed them in some way. They either didn’t achieve what they wanted or they left because they couldn’t fix their problem. So we know that if we can fix their problem or give them what they want we have a client for life. When a client doesn’t even know you exist they need to know you CAN help them and YOU understand their NEEDS and you have a way to FIX it. When you want to attract new clients you need to catch their eye first and foremost depending on the outcome you deliver for your clients — there are three core components I want you to keep in mind: a Problem, a Promise, and a Process. These 3 components are the foundation of your marketing strategy. The Problem First thing I want you to think about is your ‘Ideal Client’. What’s the main problem they’re desperate to fix? So, let’s find some blank wall space and grab a stack of post-it notes. On the left-hand side of your wall, list out all of your prospective clients frustrations and fears, one per Post-it Note. The Problem you’re solving is made out of these frustrations and fears. Get a big fat list together on that wall. The Promise Now we’ll go to the other side of the wall and make The Promise. At the end of the service, what’s the result they desperately are looking for? These are your prospective clients wants and aspirations. They want to get away from their problems and move towards these wants and aspirations. Cool, so far we’ve got The Problem and The Promise. The Process The next piece is The Process, the way you get your clients from their problem to your promise. So we’re going to figure out the process you will undertake to make them happy. This is the PROOF, that you can deliver on what they want. Again, using post-it notes, list out all the steps and then shuffle them into order. You might need to delete a couple or merge a few together to get a consistent level or “feel.” We’re looking for the key steps to build a solid understanding of how you are going to achieve their result. Now you’ve got a problem to solve, a promise you can make, and a process for moving your clients towards a result. You’ve got the makings of a killer marketing system. Just remember: Problem + Promise + Process = Clients on tap. Richard Before you do anything else I want you to grab your FREE copy of this short book I wrote on attracting your ideal clients: http://bit.ly/2Ma38tc 1. Check out the website for more details of what we do https://lifestylesaloncoach.com/ 2. I’m putting together a new salon case study group at Lifestyle Salon Systems this month… stay tuned for details. If you’d like to work with me on your salon growth plans… just send an email and put Case Study in the subject line and I’ll get all the details to you rmccabe3@me.com 3. Watch this FREE webinar on what it takes to get your salon fully booked in todays world. http://bit.ly/2vK451d 4. Work with me and my team privately. If you’d like to work directly with me and my team to increase your salons takings by 30% in 12 months… just send an email and put Private in the subject line… tell me a little about your salon business and what you’d like to work on together, and I’ll get you all the details! rmccabe3@me.com
Why You Need To Make Your Salon Stand Out!
If your salon isn’t standing out from other salons in town then you’re perceived as just being the same as all the others. That being said if you’re the same, clients can only judge you on price, and unless you are the cheapest salon in town this is NOT what you want to be known for. It doesn’t matter how good you are or what you do differently until the client walks in your salon door. They will never walk in the door if they don’t know what it is you are good at. So how do you let new clients know that you’re good? With lots of salons vying for prospective clients attention it’s getting harder and harder for you to get seen and noticed by new clients. If your salon isn’t growing then it’s dying If you don’t get new clients booking into your salon you’ll soon start seeing gaps in the appointment book, with the average salon losing 26% of its current clients it soon becomes apparent that the staff are having more gaps and breaks between clients and before you know it the bank account will be looking a little lean and you need to juggle which bill to pay next. I know, I have been there, I became the master of juggling the bills and staying just one step ahead. At this stage your staff will be demoralised and it’s too late to make a quick turn around. And who wants to walk into an empty salon anyway. But you can turn it around. If you get this right, and get your salon to stand out clients will see you and know what it is you do well. You will not be picked as the salon of choice on price but on your skill and what you can do for them. So how do you make your salon stand out from all the other salons out there? Every salon posts specials and discounts to get clients to choose them. They post before and afters like crazy. Does this work? Is it working for you? On average every person today is bombarded with around 5,000 adverts and posts a day with someone trying to get your attention, your brain filters out what you want to see and what you don’t. So the best way to be seen is to post what they need, what they are seeking. You just need to know what these prospective clients are looking for. If we can categories people into 3 buckets on how they look for a new salon. Bucket 1 (3%), are ready to buy now and will be tempted with a discount and special. Bucket 2 (67%), will buy when they are ready and will have checked out salons in their area to make sure their next salon of choice is the right salon BEFORE they leave their current salon. They don’t make hasty decisions and don’t look at price as their driving factor. Bucket 3 (30%), are the hard-core salon clients that will NOT leave for years, you know them in your salon and they will still be banging on your door when they’re 100. So which do you feel is the right bucket for you to go after. Most salon owners aim for the 3% bucket because it’s easier and because they just send out specials to make clients call this salon. Not many want to aim for the 67% bucket, the most loyal salon clients you can find. To attract these salon clients requires a little more work to get them into the salon, but when they come they stay around forever. This is the real fix to get your salon busy and not just sticking a band aid on todays problems. You and I both know that there are too many salons operating in your town, and they are all after the attention of new clients. You can fight to get the attention and fight to get them in your salon on price but it’s a battle and once you enter that war zone you will be fighting to pay the bills forever. So what does it take to make your salon stand out and get the 67% bucket salon clients to become raving fans of your salon? 1. You want to make sure every post gets seen by prospective clients that are looking for a new salon right now and they get to see your post. 2. You want to post regularly and with the intent of making that client stop scrolling right now and pay attention to YOU. 3. Build momentum for you and for them. 4. When they check you out, you are waiting with the right content that they want to see and need to win them over. 5. Every prospective client leaves their salon because they are NOT getting what they want. If you know what they want, then you post what they are looking for. Check out this video on how I made my salon stand out and how I help salon owners to stand out also. This unique system will take your salon from famine to feast in a very short time. Right now, as I said, most salon owners don’t want to put the work in, they would rather work hard all day than work smart once. If you like the video from above then you can check out a full training video that will teach you what you need to do to not only make your salon stand out, but to grow your team, clients and bank account. You can check this out here. Below you can see what impact this is having with salon owners right now who are implementing this new unique system. So if you are tired of having empty seats, quiet staff and money issues then it may be time to be one of the smart salon owners like these in my coaching
Discover The Little Known Secrets Of Successful Salon Owners.
Keep Reading To Discover How You Can Achieve A Higher Income, More Prestige, Greater Wealth, And More CERTAINTY in Your Salon Business. Take a look at your salon business right now and ask yourself the 3 questions that I am sharing in this video. This is your guide to letting you know where your salon business is right now. There is no time for mistakes right now, with margins so low in many salons and staff retention at an all time low, you need to get this right!!!!!!! Here are a few examples of salon owners in my private coaching problems that are getting their salons to perform better. Richard P.S. Whenever you’re ready… here are 3 ways I can help you grow your salon business: Check us out here http://bit.ly/2ECykgY Or book a call here http://calendly.com/isaloncoaching Or grab my salon growth book here Amazon Au or head to your local Amazon.
How You Can Take Your Salon From Good To Great!
Have you ever thought how do I get my staff to be booked solid? Do you hate it when staff are in the back room and you’re working hard on the floor? Would you like to know how to take your salon from good to great, from just surviving to thriving? Successful salon owners don’t do most of the work in their salons. Successful salon owners identify the problems, discover the opportunities and then build a process to allow other people to do the work. Salon owners need systems to run their salons and not them. Successful salon owners build a system and teach the system to their staff. They get their systems to make them money. They spend their time teaching staff to master the systems, not working all day and every day in the salon on the floor. Now before we get carried away, most salon owner’s love working in their business and should not feel they have to stop, it just means they should not be the main earner, working all the hours; a balance is good. If you don’t want to work on your business hire a manager to do it. But the real world is so different from this; most salons and owners are in the War Zone. The War Zone is when you have to fight to attract clients, fight to attract and keep staff and fight to pay your bills. In the end you will burn out, and lose the will to fight or even worse you’ll walk away. We all need a balance and everyone’s balance is different. You need time to lead, time to work in the salon and time off. Recharge and empty that mind, instead of being kept awake at night worrying about clients, staff and bills. You need a system! I believe that the only system that works in your salon is the system that works in any business. Jay Abraham the biggest name in marketing believes there are only 3 ways to grow your business. If you’re reading this, then you are about to learn the simplicity of growing your salon fast. There is only 3 ways to grow your salon and I specialise in all 3. In fact as Australia’s fastest growing Lifestyle Salon Coach, I am the expert in growing salons the right way. I personally teach these 3 ways to all my salon clients. What are the only 3 ways to grow your salon you ask? ✅… Attract more clients to your salon. ✅… Convert these clients to visit more often. ✅… Deliver remarkable service so they spend more with you. Because if you want your staff busy, you need more clients. Because if you want your salon fully booked and your team to hit 3x their wage, you need to get your clients to visit you sooner. Because if you want to take more money in your salon, you need your clients to spend more. Check out my website I have lots of ideas and FREE stuff that will help you grow your salon. Also check out this FREE workshop where I show you how to grow your salon FAST in 2018. Click here for FREE instant access. http://bit.ly/2ECykgY Richard
The Power Of Marketing Momentum
Every day, we are subjected to literally thousands of marketing messages and promises – in your email, your Facebook newsfeed, plastered on billboards, on the radio, on TV and in your letterbox. Everyone’s trying to get their message through. So how can your marketing messages cut through all this noise? In this cluttered marketing environment, taking an ad-hoc approach, or thinking that a single campaign is going to get you instant amazing results, is kamikaze marketing: it can be a waste of time and money. There’s no ‘magic bullet’ in terms of marketing success for salon owners. However there is a bulletproof strategy that works: build and maintain marketing momentum. If people see your name and message once, they’re likely to forget about it. But if they see it many times, across multiple channels, they’re more likely to start remembering you. Initially they’ll remember your brand, then, as your momentum picks up, they’ll start understanding what your brand does, and the benefits you’re going to bring them. It’s like a train gathering speed and collecting passengers along the way. Marketing Mastery… this is where you should focus not only on ‘how’ to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently, which will maximize your salon growth. A marketing plan is basically a way to layout (to plan) the marketing for your salon. It covers everything from information about your target market to specific step-by-step processes you will use to build certain marketing systems and strategies. A marketing plan serves as a map to help you and your team get to the destination you’ve chosen for your salon. Why Is A Marketing Plan Important? Frankly, marketing is one of the single most important places you can focus your attention in your salon. Marketing equals money, when it is done right, and most salon owners don’t put nearly enough attention on their marketing planning process, or on their marketing. That means that creating a solid marketing plan that can help guide you throughout the year, and help you stay focused on building the systems you determined would support your salon growth the way you want it to go. It is one of the best ways to assure your success. I believe this step is SO important I dedicate a whole module teaching my private clients how to build new habits, marketing habits that start to attract high paying clients forever. If you do nothing, you are leaving your future to chance, I say take control and start marketing like a master. Richard Lifestyle Salon Coach P.S. Whenever you’re ready… here are 3 ways I can help you grow your salon business: You can book a strategy success session chat with me here: calendly.com/isaloncoaching or check out my next FREE workshop here http://bit.ly/2Fg18MA or join my FREE Facebook page for lifestyle salon owners http://bit.ly/2GNco0B Either way lets start getting your salon out of the War Zone.
How to make money in your hair and beauty salon
How to kick start your salon if you are stagnant or feel you can do better. The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before TIP….. Being a hair and beauty salon owner you need to remember that you are in the repeat business, business Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours Week 2 bonus FREE Salon Owners Workshop. CLICK HERE TO SAVE YOUR PLACE Learn the secrets to getting your salon busy and making you a lifestyle. Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours ATTRACT How To Attract A Flood of New CLIENTS To Your Salon Without Using Dreaded Specials Or Gimmicks. Learn how to position yourself as the number one salon in town. Being the number one salon means you can attract clients and staff on tap, and you can charge a premium for your services Clients in your area are searching right now for a salon that positions itself as the #1 salon. They are not interested in price, they want the best salon in their world and will pay a premium for it. I will show you the BIGGEST mistake salon owners are doing to attract clients and how you can avoid this costly mistake and save you hundreds of dollars and hours of your time. Facebook likes will not pay staff wages or your rent, so you need to be able to get seen above every other salon that are smothering your Facebook posts, and get them calling your salon. CONVERT Learn How To FILL The Quiet Days In Your salon And The Busy Days Will Look After Themselves. Most salon owners make the mistake of relying only on new clients to grow their salon, yet it is repeat clients where the real money is made. You are in a repeat client business. The fastest way to grow your profits is to get repeat clients back through your door No more waiting for the phone to ring or sweating on walk-ins, you will have the control and be able get your staff booked out on quiet days and thats the easiest way to get them to reach 3 x wage The empty day/empty chair roller coaster ride is finally over! However I have some really good news for you, you are probably sitting on a CLIENT list and this is a potential gold mine! DELIVER Learn WHY Statistics suggest That 60% Of Salon Clients DO NOT Come Back. Make sure your salon is NOT part of this statistic. How your clients and staff are crying out for you to implement this in your salon right now, and a staggering 68% of clients will leave their salon because they perceive an attitude of indifference in the service they receive. By far the hardest part of maintaining your salon standards is delivering consistency. It simply is not good enough to give a ‘one out of ten’ service for one visit and a ‘nine out of ten’ service for the next. In order to become known for something, we have to be delivering regularly – and having a reputation for great client care is no exception. Word-of-mouth recommendation is by far the greatest asset you have for encouraging new business, and people only recommend you if they experience a high level of consistency. BONUS: CLICK HERE TO SAVE YOUR PLACE ……………………………………………………………………………. Let’s face it – the hair and beauty salon world today is nothing like it was five years ago. The world outside your salon has changed and if you do not change with it your salon will be left behind. Being a great hairdresser or a brilliant beautician is not good enough for your salon to succeed anymore. If you want your salon to do more than survive you need to master the art of driving new business into your hair and beauty salon doors. Salon budgets are tighter, consumers are more skeptical, and social media has changed forever the way in which we talk to our clients. Many hair and beauty salon owners are fighting everyday trying to attract good quality clients into their salons, but with so many salons popping up all the time they are fighting for the clients attention. With so many salons comes choice for the new client! If the new client cannot differentiate your salon from all the others then you will be judged on price. Over the next 5 weeks I want to take you on a journey to challenge you and get you to see your salon with different eyes. Week 1 – How to grow your hair and beauty salon. Week 1 Bonus………… FREE salon business health check up How healthy is your business? Is your salon leaking money? How would you like a FREE business health check on your salon? This FREE in depth salon health check is FREE for the first 20 salon owners only (I only have time for 20 as its very in-depth) CLICK HERE NOW TO GET YOUR FREE SALON BUSINESS CHECK UP. Week 2…… Coming Soon The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before………………….
How to make your salon a success.
Give Me An Hour And I’ll Show You How To Add $100,000 To Your Salons Takings If you’re working long hours for little return then something in your salon isn’t right. To grow your salon you will need clients full stop, but most salons cannot attract clients without specials or discounts. That’s because there are too many salons in town that are trying to attract clients on price. If you’re doing the same it’s a dangerous game to play. Unless you’re the cheapest salon in town you will always be fighting for clients in the War Zone. The average salon only gets to keep 25% of all new clients that come through the door, that’s usually because the wrong client has come in. They came for a cheap deal and will leave your salon as soon as they see another salon doing a cheap deal! Is that the sort of salon that you want? 😞 😞 😞 😞 😞 Attracting clients like that? Hi, I’m Richard the Lifestyle Salon Coach and I teach around 100 salon owners today on how to attract the right clients into the salon WITHOUT USING DISCOUNTS OR SPECIALS. If you attract the right client, the ones that want a good service and are happy to pay for it, they will stay loyal to your salon for longer. 💰 💰 💰 💰 💰 It’s not rocket science, but it has to be learnt. 💪 The world outside your salon has changed and clients are savvier than ever before. ✅ ✅ ✅ If you want to know the secrets I’m teaching, jump on a FREE workshop I’m doing this Monday 19th March at 7:00am (AEDT). I will not only show you a few new ways to grow your salon correctly, I will also show you what we do, how we coach and how I can personally help your salon grow bigger and faster than it’s currently doing. I would love to see you there and show how to grow your salon the new way. Click here and secure your place now. Richard Lifestyle Salon Coach PS Did I mention it’s FREE retorter
How To Get More Salon Clients
If you attract clients like every other salon does then you will get the same results that every other salon gets; and by industry standards that pretty poor! They say new client retention is around 17%, that means you keep 17 clients out of every 100. It’s so hard to attract new clients but you are only keeping around 2 out of 10. How much money are you wasting trying to attract clients only to lose them after one visit? One of the major reasons for this is you are attracting the wrong clients and that is hurting your business in many ways: 👉 Staff don’t like it 👉 Staff find it hard to hit targets (3x wage) 👉 Your bills stay high as your spend on advertising is high 👉 You attract clients with specials so it effect’s your profit. 👉 You just become a busy fool, your salon looks busy but there’s no money left week after week HOW CAN YOU CHANGE THIS? You need to look at what you do best. What do you enjoy doing? You need to set your salon apart from others, so clients seek you out, not the other way round. If your clients were mice, be the cheese, not the cat, we want those mice to come looking for us! Your data base has most of the answers. If you attract the right client in the first place they will be more loyal, love what you do and tell all their friends about you. 👉 Your staff will be fully booked and happy 👉 Your bank account will be full and happy 👉 Your clients will love you and be happy And of course most of your salon problems will disappear if your bank account is full. It’s amazing how things don’t seem to bother you when your salon is full of great high paying clients. This is only 1 element of 12 topics we cover to help salon owners make more money 2x faster, working less 😀 Interested to know more? 👇👇👇👇👇👇👇 Thats how you grow your salon in 2018 Richard Lifestyle Salon Coach P.S. Whenever you’re ready… here are 2 ways I can help you grow your salon business: You can book a strategy success session chat with me here: calendly.com/isaloncoaching or check out my next FREE workshop here https://buff.ly/2oGkVxT Either way lets start this New Year off with a bang!
Get your salon busy on quiet days
Most salon owners make the mistake of relying only on NEW CLIENTS to grow their business, yet it is REPEAT BUSINESS where the real money is made. If you and your team focus on this one thing you are half way to having a very successful salon business. The rest is just using the many different ways to get your clients to come back and spend money with you. Every salon has quiet days. It’s how you tackle these quiet periods that can make the difference. Consider these 7 tips: #1 If you know when you’re quiet then advertise a special offer around these times. Offer a two for one or a FREE cut with every colour (we called ours wicked Wednesdays)v- there’s always an opportunity to up-sell by TREATMENTS and RETAIL #2 PRE BOOK clients as they leave the salon into your quiet days first. Take control and ask them, you should know your clients well enough to ask them. #3 Mums & babies, if you have room for prams, then organise a YUMMY MUMMY MORNING. A social event and hair event in one? If you’re near a school, make sure you advertise in the window as they walk past. #4 Give your best staff member (you know the one that is always fully booked) SATURDAY OFF and get them working your quiet days. #5 Exclusive offers, why not offer special deals for your FACEBOOK & TWITTER followers on quiet days. This can be a great viral marketing method if people share your offer with their friends. #6 TELL PEOPLE! Whatever you do, don’t forget to advertise it to your existing clientele via internal posters, newsletters and social media. #7 Use your own DATABASE. Your own clients. That expensive till you have is a pot of gold and is waiting for you to mine it. Some of your clients you have lost, and some may find you too expensive. Use that knowledge to entice them in and get your quiet days full first. One of the biggest Achilles heals for our industry is that we believe in the lie “If I build it they will come”. Let me tell you now, they won’t! A salon chain of 40 salons, and millions behind them shuts their doors, so will yours… You have to do great hair or beauty, service, hygiene and venue but that’s what everyone does! What else can you offer me to get my attention and my money? I’m holding a FREE WORKSHOP on how to get your salon busy and helping salon owners out of the ‘WAR ZONE’. Why not come and join me as I unpack how I teach hundreds of salon owners to do just this in their salons Fill your quiet days!!!!! Learn how to do this the RIGHT way. If you had every day busy and booked out, do you think your staff would hit 3x wage? REGISTER FOR THE WORKSHOP HERE This Workshop Is 100% FREE Right Now! bit.ly/2yVgizU