Knowing These Facts Will Help You Position Yourself As an Expert
In every buying decision, be it hiring a consultant or finding a good mechanic, we all want experts. We want someone who appears to have a proven solution and not someone who may waste our time and money. The simple fact is, that no salon will survive without clients. Without fresh new clients coming into your salon on a regular basis your salon will always struggle. You need to realise that the game has changed. The world outside the salon has evolved. Most people don’t realise this, but it’s not the same as it was. With the invention of social media, iPhones and Google we all thought that it would make it easier to attract clients to our salon without the expense of a Yellow Pages ad, leaflets or newspaper adverts, which were always very expensive. How wrong we were! What most salon owners don’t realise is that because it’s so easy to post on social media, it’s actually easy for everybody, and now everyone’s posting their work on social media, everyone’s putting their before and after pictures out there, everyone’s trying to advertise on social media which means that your pictures and your posts aren’t getting seen anymore by the people that need to see them. It has become a very, very crowded place. Seth Godin, who’s a great motivator and coach quotes that if you’re driving down the road and you see a purple cow it will stand out and you may even stare at it, but if the field were full of purple cows you would think that it wasn’t so special and you would just switch off, not even notice it any more. And that’s the same for your clients, they are switching off from your work because they’ve seen it so many times before on other peoples pages. That’s why it’s so hard and you may be struggling to attract clients to your salon because people aren’t seeing any of your posts any more, you might as well have just chucked them on the floor or put them straight in the bin. Let’s change that. Stand Out in a Crowded Market Without attention, no business can survive. Problem is, you’re probably not alone in your market. In fact, you’re probably one fish in an ocean of alternatives. So how do you stand out? You become the go-to expert. By establishing your brand as the obvious choice for those who are choosy, you rise above the noise and sameness. It happens every time. You become the shining star among the night sky Now that you know why expert positioning is so important, let’s take a look at some things you can start doing today to be seen as the obvious authority in your field. How to Position Yourself as an Expert Many people wait for it, but sadly no one is going to tap you on the head with the expert wand. It’s up to you. By shining a better and brighter light on what you already have–and filling in some gaps along the way–you can position yourself and your brand as one of the leaders in your field. Own It “But I’m no expert.” Sometimes, this is true. Often, it’s not. Even after spending years in your craft and producing consistent results, people are wary of standing up and asserting themselves as true experts. It can be scary; the pressure to deliver certainly increases when you claim expert status. But if you’re ready, if you can help your audience get the results they’re after, it’s time to own your expert standing and shout it to the world. Define Your Expertise Don’t be wishy-washy about what you do. Be bold and clear. Would you rather work with the woman who says, “Well, I guess I help people, um, look better and stuff like that,” or the one who says, “I am a blonde hair expert”. Create an Expert Hub One of the most effective ways to communicate your authority status is to create an “expert” website. Many elements are involved, but key among them are good looking headshots, professional design, highlighting your social proof numbers (subscribers, followers, fans), and highlighting the places your work has been featured, and showing your work off too. Share Your Credibility Story Your expert story is critical. It connects you to your audience, establishes authority, inspires hope, and motivates action. How do you accomplish all that with a single story? Start by sharing your WHY, allowing people to relate to you. Then describe your sources of deep knowledge to demonstrate why you know more than the average tinkerer (certifications, degrees, years of experience, firsthand trial-and-error, etc.). Finally, share your personal stories of success as well as the stories of your successful clients and customers. Go Beyond the Blog Post There are dozens of ways to share your message outside of your blog, but one of the most effective at positioning you as the expert is public speaking. As a salon owner the best way to do this is to do little videos or Facebook lives or whatever social media platform you choose to use. People will listen to you and feel as though you are talking with them. It might seem scary at first but once you’ve done a few and you see how people connect and interact with you you’ll be loving it! They’ll be no getting you off the screen! Play Hard to Get The harder something is to attain, the more we value it. It’s human nature. So while you should be available to your audience, you shouldn’t be too available. Get your clients to rebook and make it hard for people to get in on the spur of the moment. The non-authority will open the door to anyone and everyone who wants it done ASAP. This tactic gives the impression that you’re begging for business. The true authority, the one people clamber for, will be booked out and have a waiting list. Get Media Attention
4 problems why your salon is not profitable
Being a salon owner in todays world is scary, with a lot of you struggling to cover bills and pay your staff correctly, and then there’s the added pressure of your cash flow being so tight, you’re desperate to get clients in your salon fast. You even resort to heavily discounting your prices to make this happen. This is the start of your demise and takes you further and further into the War Zone. There are many reasons why your salon is NOT giving you the rewards you want, no matter how hard you work. Your salon needs to generate a profit to stay healthy and be able to absorb the odd bad weeks when they eventually happen. Unfortunately many salons do not run at a profit and some salons owners’ think this is normal. With 65% of salons closing in the first 3 years the odds are stacked against you and you do have a fight on your hands. I call it the War Zone and the majority of salons battle every day to find staff, get their staff busy, pay wages and bills, find clients and more importantly stay open. So what prevents salons from being profitable? 1. Low prices Most salon owners open their salons with the understanding that if they are cheap they will be busy. How wrong they are. There is always someone who is willing to do it cheaper than you. If this is you then you need to learn how to give your clients more value and start increasing your prices. But don’t just put them up, you need to give the clients more first. We do this with ‘the client mastery’ program and help our salon clients that we coach to build a client experience so special you can raise your prices and the clients love it. 2. Wages too high. This is the biggest problem that stops salon owners making profit. It should be the first thing to check if your salon is not giving you great profit. Aim for 30%-40% wage percentage and I promise you the money in your account will rise. Take a close look at your staff, they may look busy in your appointment book but are they really productive? As a rule of thumb each staff member should be doing between 26-30 clients a week. Most salons I see when I start to coach them in our Lifestyle Salon Systems are over staffed. The two ways to instantly fix this is to sack a staff member or learn how to attract more clients through the door. Either way doing nothing will just put your salon in danger of falling too far behind. 3. Fierce competition Far too many salons are fighting over the same group of people to get their attention. It’s easier to reach people so all salons are doing it, problem is with all salons doing it you’re not getting seen anymore. Many years ago when good quality salons had less good quality salons to compete with, all you had to do was have good trained staff, and it was really easy to fill the salon. You had the good salons who were often referred to as ‘the big boys’, they were upmarket, expensive and trained frequently and by the best. Then there were the smaller salons who were less expensive, you might even say they were cheap, their training was not very frequent, if at all in some cases, training costs money and these salons didn’t have the spare cash that ‘the big boys’ had! The clients knew which salon they wanted to go to and it was easy for them to decide and people recommended you, they talked about you all day long and recommended their friends to go to ‘their’ salon. But that was then and this is now! Now everybody wants to own a salon, and it’s much easier to open in your home, or in a suite, or even rent a chair, and the problem is all these salons are chasing the same clients, your clients. Resulting in the War Zone, everyone trying to under cut each other to get ahead. You can see the War Zone, it’s full of salons all after the same clients, well that zone many years ago was almost empty with salons and there was plenty of clients to go around. TIP: The ratio of people to salon is 2000: 1 The average salon needs 2000 people living in their town per salon to make a good living. To fix this you need to look at what clients want from a salon and be able to let them know you are the salon of choice because you get them, this does take a little work, but it sets you apart. Not many people are willing to put in the effort to get there, but that also means that it will never be over crowded, it will always serve you well. Just start to set yourself up as the salon of choice and your salon will be different from everyone else’s in town. You’re not there doing specials like everyone else, you’re different and clients can see that, you’re out there saying to the fish, “Come to me I can solve your problem, this is what I do and who I help”, and they’re just swimming into your nets, happy days! Simple, but not easy, otherwise everyone would be doing it. Most people prefer the easiest route. Be that expert. You get better quality clients that seek out experts, they’re willing to pay a lot more, and if they know that you’re an expert in what they want they will stay around for longer because they’re not going to be pulled away by the latest special. The salon owner who attracts clients the old way by being cheap are always in danger of losing their clients to other salon owners who are cheap. 4. Inconsistency With salons losing around 26% of their regular clients
Is Your Salon Not Making Enough Money?
Is Your Salon Not Making Enough Money? Here’s How to Fix It! Of most of the salon owners I get to speak to, this is their number 1 issue. They work hard, have good working staff but at the end of the week there just doesn’t seem to be any money left over. So why is this? Generally most salon owners track the wrong numbers in their salons. They trust the numbers in their computer systems and just cannot see where things are going wrong. They cannot see what’s missing or what’s broken. At Lifestyle Salon Systems we teach our clients the ‘5dials’ method of tracking. They just work out for themselves 5 simple KPI’s that are real and relevant to their salon. These ‘5dials’ tell them everything they need to know about what’s happening in their salon right now. If the salon has growth, has stalled or is in decline, and it’s up to the minute. Whereas most salons software just tells them history on pages and pages. Get to grip with the important numbers that matter. That way you can make the correct decisions to keep your salon moving. With only 3 ways to grow your salon why make it harder than it needs to be. Richard Before you do anything else I want you to grab your FREE copy of this short book I wrote on attracting your ideal clients: http://bit.ly/2Ma38tc 1. Check out the website for more details of what we do https://lifestylesaloncoach.com/ 2. I’m putting together a new salon case study group at Lifestyle Salon Systems this month… stay tuned for details. If you’d like to work with me on your salon growth plans… just send an email and put Case Study in the subject line and I’ll get all the details to you rmccabe3@me.com 3. Watch this FREE webinar on what it takes to get your salon fully booked in todays world. http://bit.ly/2vK451d 4. Work with me and my team privately. If you’d like to work directly with me and my team to increase your salons takings by 30% in 12 months… just send an email and put Private in the subject line… tell me a little about your salon business and what you’d like to work on together, and I’ll get you all the details! rmccabe3@me.com
How to get your Facebook post from lookers to bookers.
Every client that leaves a salon and who is looking for another salon to call home does so because their current salon failed them in some way. They either didn’t achieve what they wanted or they left because they couldn’t fix their problem. So we know that if we can fix their problem or give them what they want we have a client for life. When a client doesn’t even know you exist they need to know you CAN help them and YOU understand their NEEDS and you have a way to FIX it. When you want to attract new clients you need to catch their eye first and foremost depending on the outcome you deliver for your clients — there are three core components I want you to keep in mind: a Problem, a Promise, and a Process. These 3 components are the foundation of your marketing strategy. The Problem First thing I want you to think about is your ‘Ideal Client’. What’s the main problem they’re desperate to fix? So, let’s find some blank wall space and grab a stack of post-it notes. On the left-hand side of your wall, list out all of your prospective clients frustrations and fears, one per Post-it Note. The Problem you’re solving is made out of these frustrations and fears. Get a big fat list together on that wall. The Promise Now we’ll go to the other side of the wall and make The Promise. At the end of the service, what’s the result they desperately are looking for? These are your prospective clients wants and aspirations. They want to get away from their problems and move towards these wants and aspirations. Cool, so far we’ve got The Problem and The Promise. The Process The next piece is The Process, the way you get your clients from their problem to your promise. So we’re going to figure out the process you will undertake to make them happy. This is the PROOF, that you can deliver on what they want. Again, using post-it notes, list out all the steps and then shuffle them into order. You might need to delete a couple or merge a few together to get a consistent level or “feel.” We’re looking for the key steps to build a solid understanding of how you are going to achieve their result. Now you’ve got a problem to solve, a promise you can make, and a process for moving your clients towards a result. You’ve got the makings of a killer marketing system. Just remember: Problem + Promise + Process = Clients on tap. Richard Before you do anything else I want you to grab your FREE copy of this short book I wrote on attracting your ideal clients: http://bit.ly/2Ma38tc 1. Check out the website for more details of what we do https://lifestylesaloncoach.com/ 2. I’m putting together a new salon case study group at Lifestyle Salon Systems this month… stay tuned for details. If you’d like to work with me on your salon growth plans… just send an email and put Case Study in the subject line and I’ll get all the details to you rmccabe3@me.com 3. Watch this FREE webinar on what it takes to get your salon fully booked in todays world. http://bit.ly/2vK451d 4. Work with me and my team privately. If you’d like to work directly with me and my team to increase your salons takings by 30% in 12 months… just send an email and put Private in the subject line… tell me a little about your salon business and what you’d like to work on together, and I’ll get you all the details! rmccabe3@me.com
Why You Need To Make Your Salon Stand Out!
If your salon isn’t standing out from other salons in town then you’re perceived as just being the same as all the others. That being said if you’re the same, clients can only judge you on price, and unless you are the cheapest salon in town this is NOT what you want to be known for. It doesn’t matter how good you are or what you do differently until the client walks in your salon door. They will never walk in the door if they don’t know what it is you are good at. So how do you let new clients know that you’re good? With lots of salons vying for prospective clients attention it’s getting harder and harder for you to get seen and noticed by new clients. If your salon isn’t growing then it’s dying If you don’t get new clients booking into your salon you’ll soon start seeing gaps in the appointment book, with the average salon losing 26% of its current clients it soon becomes apparent that the staff are having more gaps and breaks between clients and before you know it the bank account will be looking a little lean and you need to juggle which bill to pay next. I know, I have been there, I became the master of juggling the bills and staying just one step ahead. At this stage your staff will be demoralised and it’s too late to make a quick turn around. And who wants to walk into an empty salon anyway. But you can turn it around. If you get this right, and get your salon to stand out clients will see you and know what it is you do well. You will not be picked as the salon of choice on price but on your skill and what you can do for them. So how do you make your salon stand out from all the other salons out there? Every salon posts specials and discounts to get clients to choose them. They post before and afters like crazy. Does this work? Is it working for you? On average every person today is bombarded with around 5,000 adverts and posts a day with someone trying to get your attention, your brain filters out what you want to see and what you don’t. So the best way to be seen is to post what they need, what they are seeking. You just need to know what these prospective clients are looking for. If we can categories people into 3 buckets on how they look for a new salon. Bucket 1 (3%), are ready to buy now and will be tempted with a discount and special. Bucket 2 (67%), will buy when they are ready and will have checked out salons in their area to make sure their next salon of choice is the right salon BEFORE they leave their current salon. They don’t make hasty decisions and don’t look at price as their driving factor. Bucket 3 (30%), are the hard-core salon clients that will NOT leave for years, you know them in your salon and they will still be banging on your door when they’re 100. So which do you feel is the right bucket for you to go after. Most salon owners aim for the 3% bucket because it’s easier and because they just send out specials to make clients call this salon. Not many want to aim for the 67% bucket, the most loyal salon clients you can find. To attract these salon clients requires a little more work to get them into the salon, but when they come they stay around forever. This is the real fix to get your salon busy and not just sticking a band aid on todays problems. You and I both know that there are too many salons operating in your town, and they are all after the attention of new clients. You can fight to get the attention and fight to get them in your salon on price but it’s a battle and once you enter that war zone you will be fighting to pay the bills forever. So what does it take to make your salon stand out and get the 67% bucket salon clients to become raving fans of your salon? 1. You want to make sure every post gets seen by prospective clients that are looking for a new salon right now and they get to see your post. 2. You want to post regularly and with the intent of making that client stop scrolling right now and pay attention to YOU. 3. Build momentum for you and for them. 4. When they check you out, you are waiting with the right content that they want to see and need to win them over. 5. Every prospective client leaves their salon because they are NOT getting what they want. If you know what they want, then you post what they are looking for. Check out this video on how I made my salon stand out and how I help salon owners to stand out also. This unique system will take your salon from famine to feast in a very short time. Right now, as I said, most salon owners don’t want to put the work in, they would rather work hard all day than work smart once. If you like the video from above then you can check out a full training video that will teach you what you need to do to not only make your salon stand out, but to grow your team, clients and bank account. You can check this out here. Below you can see what impact this is having with salon owners right now who are implementing this new unique system. So if you are tired of having empty seats, quiet staff and money issues then it may be time to be one of the smart salon owners like these in my coaching
Why most salons struggle to attract clients.
Are you finding it hard to attract new clients to your salon? Most of the posts that salons put out are turning the clients away, never to return again. ‘The old way of marketing’ does not work anymore! The “social media world” has changed this so all of us are now being exposed to THOUSANDS of marketing messages per day – which means that we’re often bombarded with people trying to get our attention. So our brains switch off, and that means your posts and ads are switched off. Guess what THIS means – YOUR ‘marketing message’ better be good and on point if it has any chance of breaking through the clutter! But the reality is that 95% of businesses fail to ‘stand out’ because they don’t understand the marketing tactics that needs to be done to attract the best clients. Most salons struggle with this because they are just sending out rubbish that no one wants to see. This video explains it very well If you want to grow your salon FASTER and QUICKER then you need to learn new skills. The world cannot change back, so YOU must change to catch up. LEARN HOW To Attract A Flood Of New Clients, Convert Them Into Raving Fans & Deliver A 5 Star Service Every Day Of The Week Without Working More Hours LEARN HOW To Attract a Flood of New CLIENTS To Your Salon Without Using Dreaded Specials Or Gimmicks LEARN HOW To Fill The Quiet Days In Your salon And The Busy Days Will Look After Themselves. LEARN WHY Statistics Suggest That 60% Of Salon Clients DO NOT Come Back. Make sure your salon is NOT part of this statistic….. FINALLY!!!!!!!! Richard McCabe reveals his secret formula for ‘Attract, Convert and Deliver’. Richards Lifestyle Salon System for growing salon businesses are the talk of Facebook…. Showing salon owners how to increase their salons takings by 30% in 12 months with an easy step by step system, to take your salon from what he calls the ‘WAR ZONE‘ to the ‘LIFESTYLE ZONE‘, helping salon owners like you create more money while working less hours. Richard Lifestyle Salon Coach P.S. Whenever you’re ready… here are 3 ways I can help you grow your salon business: You can book a strategy success session chat with me here: Check out my salon growth book here: Check out my coaching here:
How to never worry about last minute cancellations again.
How do you react to last minute cancellations? Get annoyed because you have bills to pay and they just cancelled too late and you will never get around to filling their appointment? You act on what you know and you go into hyperactive mode This is what a client of mine did only last week. She had two BIG colour jobs cancel and instead of moaning about it, she went into hyperactive mode (we taught exactly how to do this in our group coaching program) Check out the video below on what she did. Also our coaching clients are part of a bigger community as we like to help each other grow their salons with our wins 🙂 Here is what she said P.S. Whenever you’re ready… here are 3 ways I can help you grow your salon business: You can book a strategy success session chat with me here: or check out my salon growth book here: or check out my coaching here: Richard
How to attract the good high paying clients to your salon so price is NOT the driving force.
Is your salon attracting the cheap, money conscious client? Are you a salon owner that is finding it harder and harder to attract the right client to your salon, do you feel that everyone is after a discount or only wants cheap? The reason that desperate clients wanting cheap services call your salon, is they see you as desperate too. If they cannot see any difference between you and the salon down the road, you leave them with no other choice than to judge you on price! If you are doing specials and discounts YOU are to blame for this, you are educating your clients to look for discounts, so now is the time to change. Finally!!!!! I’m about to share how I teach my private clients how to attract high paying clients whenever they want. In fact this is one of my ways in which I teach my salon clients to achieve 30% growth in 12 months Check out this video and I hope you will change your mind. How to attract the good high paying clients to your salon so price is NOT the driving force. Book your salon strategy session here. So now you have watched the video you have three choices: Ignore what I say as rubbish and carry on the same path. Try and copy what I have said and fumble your way through trying to master the art of attracting high paying clients. Find out what working with me can do for your business. I can show you quicker ways to get results. This is just one part of a nine part system. Imagine knowing all nine………… If you want your salon to be the best in town you need know this new way. ✌🏻Learn the only 3 ways to grow your salon, and I’m an expert in all three. ✌🏻With over 100 salon owners using this system right now, I’m seeing results that are phenomenal. ✌🏻Don’t be left behind, you know how hard it is to grow your salon, with so many salons discounting. ✌🏻I’m going to show you how to blow the competition away and leave them behind. The best way to find out if this is suited to your salon is to book a call with me today. I have opened my appointment book and have allowed 10 appointments for next week. I have 8 left and I hope you are going to be one of them. Book your salon strategy session here. Richard Lifestyle Salon Coach P.S. Here are some of the salon owners that I am currently working with and helping them attract the best high paying clients. If you would like results like this, then book that call and let’s get your salon moving again. Book your salon strategy session here.
Discover why most salon owners posts and adverts DO NOT WORK!!!
One of the hidden secrets that gets you real high paying clients. It’s easy to do. But 99% of salon owners don’t do this! There is no point in posting an ad, or trying to get clients to know you exist if they walk away at the first hurdle never to look you up again. People buy from people they like and in 2018 we NEED to feel a connection to a person before we spend our money with them. If you are not doing this then you are losing thousands of dollars every single month. Check out this video and you will learn the secret to winning over the client. This is one of the 9 ways we teach salon owners to increase their takings by 30% in 12 months. If you’re ready to learn a new way to grow your salon FASTER then check out this and other strategies I’ve laid out here in this video series. It took me over 10 years to discover this information from dozens of different mentors, books, seminars and a whole lot of trial and error. I wish I’d had something like this when I got started. I hope that instead of feeling overwhelmed, you’ll realise that this is actually a huge shortcut. Click here to start your FREE salon video training. http://bit.ly/2ECykgY
How to get clients to believe you’re the real deal!
One of the hidden secrets that gets you real high paying clients. It’s easy to do. But 99% of salon owners don’t do this! There is no point in posting an ad, or trying to get clients to know you exist if they walk away at the first hurdle never to look you up again. People buy from people they like and in 2018 we NEED to feel a connection to a person before we spend our money with them. If you are not doing this then you are losing thousands of dollars every single month. Check out this video and you will learn the secret to winning over the client. This is one of the 9 ways we teach salon owners to increase their takings by 30% in 12 months. If you’re ready to learn a new way to grow your salon FASTER then check out this and other strategies I’ve laid out here in this video series. It took me over 10 years to discover this information from dozens of different mentors, books, seminars and a whole lot of trial and error. I wish I’d had something like this when I got started. I hope that instead of feeling overwhelmed, you’ll realise that this is actually a huge shortcut. Click here to start your FREE salon video training. http://bit.ly/2ECykgY This is one of the 9 ways we teach salon owners to increase their takings by 30% in 12 months. If you’re ready to learn a new way to grow your salon FASTER then check out this and other strategies I’ve laid out here in this video series. It took me over 10 years to discover this information from dozens of different mentors, books, seminars and a whole lot of trial and error. I wish I’d had something like this when I got started. I hope that instead of feeling overwhelmed, you’ll realise that this is actually a huge shortcut. Click here to start your FREE salon video training. http://bit.ly/2ECykgY Richard
Discover The Little Known Secrets Of Successful Salon Owners.
Keep Reading To Discover How You Can Achieve A Higher Income, More Prestige, Greater Wealth, And More CERTAINTY in Your Salon Business. Take a look at your salon business right now and ask yourself the 3 questions that I am sharing in this video. This is your guide to letting you know where your salon business is right now. There is no time for mistakes right now, with margins so low in many salons and staff retention at an all time low, you need to get this right!!!!!!! Here are a few examples of salon owners in my private coaching problems that are getting their salons to perform better. Richard P.S. Whenever you’re ready… here are 3 ways I can help you grow your salon business: Check us out here http://bit.ly/2ECykgY Or book a call here http://calendly.com/isaloncoaching Or grab my salon growth book here Amazon Au or head to your local Amazon.
The Only 3 Ways To Grow Your Salon Business
I just want to clear up a whole bunch of myths about all of the different ways there are to grow your salon to give you a great lifestyle. The truth is there’s not a hundred different ways, there’s only three, and concentrating on just the three will grow your salon business massively over the next 12 months. So I’m going to talk about each of the three and help you pick one to start working on. I was on a Coaching call with my Foundational Salon Clients today and we went deep in one of the modules called ‘Money Map’. This module is a step by step action plan that maps out how to grow your salon business by 30% in 12 months. This is an extract from my best selling ‘Lifestyle Salon Owner’ book. Grab your copy from Amazon today If you can look at it carefully, there are really only three ways to grow your salon business: ✅… Attract more clients to your salon. ✅… Convert these clients to visit more often. ✅… Deliver remarkable service so they spend more with you. The truth is, to grow your salon business you don’t need 50 different strategies running. You need one that works. Every salon that is in the ‘Lifestyle Salon Zone’ would have mastered one or more of these. Clarity of what needs to get done and by when is the key to doing this well? We all fall short with procrastinating over what we should be doing and actually doing nothing, or ‘the shiny object syndrome’ where we move on to the next bigger and better way before we actually implement what we were currently working on. You need to FOCUS. F – Follow O – One C – Course U – Until S – Successful Here’s what I know about growing a salon business: You need to work on the three elements over and over again. You need to become the master of all three to be able to turn on that client tap whenever you want. One of the things we do in the Lifestyle Salon Systems is: We pick one element of growing your salons takings to concentrate on each month. We focus on short, sharp actionable goals, that get you moving. We want to work on one element until its completion and you have mastered it. One of those three, one growth source which we are going to talk about today. That can grow your business by 30% in 12 months and we do those 3 things over and over for one year. So let’s get back to our topic about our 3 different ways to generate leads. ATTRACT This is authority marketing. One of the course strategies that we run with our clients is teaching them how to stand out from their competitors. You need to break away from the other salons in your area, and make your salon stand out, let me explain: Clients are looking for new salons all the time. How many new clients do you see in a week? They have come from somewhere? But the problem we are seeing is that the clients don’t know why they should choose you. Many years ago we had good salons and bad salons, but today most salons are pretty good, it doesn’t matter if you’re a home salon, a high street salon, or a chain salon, the skills are the same and so is the experience that they offer. In fact stop reading just now and answer the following questions: If I was new to your town and I was looking for a new hairdresser or beautician, would I choose you? Would you be different from the others? Would I find you if I looked for a blonde hair expert or a facial expert? Would I know that you were the best, or even a salon that could fix my biggest problem? In the clients eyes when they’re looking for a new salon they don’t see many salons that stand out from anyone else. They all look the same, you all say you are good, you all say you’re friendly, you all say you’re colour experts, you all say that you are nail experts. So the only way a client can choose which salon they will go to is on price. CONVERT There is no point in you spending all of your money attracting new clients to your salon if you just lose most of them after their first visit. This figure can be a lot higher with salons that have strategies in place to ensure they keep their new clients coming back. I want your salon to be great, I want to take your salon from good to great. A great salon is keeping on average up to 50% of all the new clients that enter their salon doors. That means 5 clients out of 10 clients will return with a great salon. That’s a 150% increase in client retention. If your salon is currently running at 50% new client retention then your salon is doing great, but let’s do even better. Existing clients; every salon will be losing some of their regular clients every single week, and your clients are no exception, they are dropping off and I want to help you plug that hole right now today, well, at least fill it as best as you can. The average salon loses around 28% of it’s existing clientele every year. That equates to 28% of your salons turnover walking out of your door and heading into your competitors salon. Astonishing isn’t it? Yep, you are losing 28% of your clients right now, they are leaving you, to never return! I wanted to repeat that because this is very important to your salons growth. You might not be realising or feeling it now, but if you stopped attracting new clients to your salon, and your regular salon clients are decreasing, your takings will eventually drop