Are you looking for profit from your salon?
Today I want show you the difference between making some serious money and making nothing at all. It’s so close that most salon owners don’t see it or understand it. I wanted to break this down into a really small number and let you know what really is going on with your salon business numbers. No fluff, just plain old facts! You will have noticed that every $1 in your salon till is broken down into cents and the realisation is that for every $1 going into the till most salon owners are only keeping 5c and that is NOT acceptable. I call it the War Zone, and if your salon is at this stage or close then we need to talk NOW, not tomorrow or next week but NOW. Book a call here Most salon owners just want to work harder and do more clients, this is NOT the answer and will destroy you and your salon in the end. Take this example. If you want to pay yourself $50,000 a year (that’s just over a stylists wage here in Australia) a typical salon owner would need to turnover $1 million. And if you want to pay yourself $100,000 a year which is where I think all salon owners should be, your salon would need to do $40,000 a week, a cool $2 million a year. See how it’s impossible? But you can turn this around you just need to know how to work the numbers FAST That’s why we work on all the elements that grow your business faster than anything else. What are the only 3 ways to grow your salon you ask? ✅… Attract more clients to your salon. ✅… Convert these clients to visit more often. ✅… Deliver remarkable service so they spend more with you. Because if you want your staff busy, you need more clients. Because if you want your salon fully booked and your team to hit 3x their wage, you need to get your clients to visit you sooner. Because if you want to take more money in your salon, you need your clients to spend more. Book a call here and let’s change your broken model. Are you ready to change your salon model? Richard P.S. Whenever you’re ready….. here are 5 ways I can help you to grow your salon business: 1. Grab a free copy of my ‘Authority Builder’ How to fill your SALON with high paying clients FAST and make your salon the number one choice for new clients. Click Here 2. Join The Lifestyle Salon Owner and connect with salon owners that are growing too. It’s our new Facebook community where smart salon owners learn to get more money, freedom, and a great team. Click Here 3. FREE webinar on what it takes to get your salon fully booked in todays world. Click Here 4. Join our Foundational Salon Program and be a Case Study. I’m putting together a new salon case study group at Lifestyle Salon Systems this month… stay tuned for details. If you’d like to work with me on your salon growth plans… just reply to this message and put Case Study in the subject line. 5. Work with me and my team privately If you’d like to work directly with me and my team to increase your salons takings by 30% in 12 months… just reply to this message and put Private in the subject line… tell me a little about your salon business and what you’d like to work on together, and I’ll get you all the details! Check this out…….. https://isaloncoaching.lpages.co/how-to-get-your-salon-to-a-lifestyle-salon
How You Can Take Your Salon From Good To Great!
Have you ever thought how do I get my staff to be booked solid? Do you hate it when staff are in the back room and you’re working hard on the floor? Would you like to know how to take your salon from good to great, from just surviving to thriving? Successful salon owners don’t do most of the work in their salons. Successful salon owners identify the problems, discover the opportunities and then build a process to allow other people to do the work. Salon owners need systems to run their salons and not them. Successful salon owners build a system and teach the system to their staff. They get their systems to make them money. They spend their time teaching staff to master the systems, not working all day and every day in the salon on the floor. Now before we get carried away, most salon owner’s love working in their business and should not feel they have to stop, it just means they should not be the main earner, working all the hours; a balance is good. If you don’t want to work on your business hire a manager to do it. But the real world is so different from this; most salons and owners are in the War Zone. The War Zone is when you have to fight to attract clients, fight to attract and keep staff and fight to pay your bills. In the end you will burn out, and lose the will to fight or even worse you’ll walk away. We all need a balance and everyone’s balance is different. You need time to lead, time to work in the salon and time off. Recharge and empty that mind, instead of being kept awake at night worrying about clients, staff and bills. You need a system! I believe that the only system that works in your salon is the system that works in any business. Jay Abraham the biggest name in marketing believes there are only 3 ways to grow your business. If you’re reading this, then you are about to learn the simplicity of growing your salon fast. There is only 3 ways to grow your salon and I specialise in all 3. In fact as Australia’s fastest growing Lifestyle Salon Coach, I am the expert in growing salons the right way. I personally teach these 3 ways to all my salon clients. What are the only 3 ways to grow your salon you ask? ✅… Attract more clients to your salon. ✅… Convert these clients to visit more often. ✅… Deliver remarkable service so they spend more with you. Because if you want your staff busy, you need more clients. Because if you want your salon fully booked and your team to hit 3x their wage, you need to get your clients to visit you sooner. Because if you want to take more money in your salon, you need your clients to spend more. Check out my website I have lots of ideas and FREE stuff that will help you grow your salon. Also check out this FREE workshop where I show you how to grow your salon FAST in 2018. Click here for FREE instant access. http://bit.ly/2ECykgY Richard
How to find salon clients without discounting.
Are you looking for an easy way to get clients in your salon? ✅How to effortlessly attract new clients into your salon without discounting your prices. Excited to tell you that I teach this to my private coaching clients every day. 🙌 It’s called ‘The Lifestyle Salon System’ where I will Reveal My Most Proven, Profitable, Foolproof Strategies For Creating A Predictable Flood Of Cash And Clients Finally! A reliable and proven way to grow your salon year on year and give your salon the unfair advantage to make your salon the best salon in the area. Are you looking for a foolproof way to increase your salons taking by 30% this year? Then you need to check this out http://bit.ly/2ECykgY It’s time to leave the WAR ZONE behind and start that journey into the LIFESTYLE ZONE where you get to reap all the rewards that you deserve for all of your hard work. http://bit.ly/2ECykgY
Warning! If You Grow Your Salon Fast Without Strong Foundations The Harder And FASTER You Will Fall!
The faster your business grows, the quicker it can fall, and from a greater height, unless you know what to watch out for. Knowing how and when to grow are key decisions that every small business must face eventually. But just because you made it past those early stages doesn’t mean you’re safe. Growing too quickly means you face another set of challenges, ones that put you at a greater risk than the slow growth that kept you up at night during those first few years. You cannot build a strong building without solid foundations and your salon business is the same. The Lifestyle Foundation Course Fundamentals Program Click Here For More Info. I would like to introduce you to Bruce (not his real name). He is passionate about what he does and loves going to work every day. Bruce has been a salon owner for 10 years old and his salon was busy, in fact it still is, he has 8 staff and that he is taking over $700,000 a year in revenue, he is nearly bankrupt. Bruce told me that he had maxed out his credit cards and he was so broke he had to ask his parents to lend him money. Bruce spends most of his working week working his hairdressing salon; in fact he works 6 days a week and is the highest earner in the salon. He is booked out and his salon is still busy. It is a mystery to him why he doesn’t have enough money to pay the bills. Bruce wears so many hats, he’s not only broke he’s a mess; he’s stressed to the max. There is always a direct connection between diluted focus and a diluted bank account. He explains he has hit rock bottom and things have to change, and cannot go on like this, “I need to start to work on my business”, but I don’t know where to start”, his life is a train wreck, and he’s desperate. He feels defeated and embarrassed. This wasn’t always the case. He started out 10 years ago with just him and a few staff and year after year he grew. He was growing fast, making good money. The salon was always booked out and he grew his salon to a team of 12. The salon was taking close to a million dollars a year and Bruce paid himself a good wage for his efforts. In fact Bruce even started to work only a few days a week. He was riding hi and thought he could take on the world. Holidays and fast cars later, a few staff leaving and taking clients. He was still living a champagne lifestyle on a beer budget. The inevitable happened, for the first time ever his bills out weighed his takings. This is the danger of growing fast. You do not have the infrastructure, the strong foundation to rely on. Just take your eye off the ball for a single second and debt will creep in, so slowly you do not realize at first, not until its too late. Then you go through the three stages of despair that arise when your salons are in a state of collapse STAGE, 1 -DENIAL We deny were struggling, someone asks how your business is going and you say “Great we’re getting busier and busier” knowing things aren’t great and you’re losing money. But you’re afraid to admit it, because what will people think of you? What if your staff starts to doubt you? Will they leave? What if the clients find out, will they leave also? Only when the salon is on deaths door do we admit that were struggling. ENTER STAGE 2-ADDICTED TO STRESS For many salon owners the stress levels at this point have become a way of life. You wake up stressed. Go to bed stressed. Stress about being stressed. You actually become proud to be stressed and now when someone complains about there problems you offer your story that always starts with “well you think you are stressed, I …..” THE END STAGE 3- WHY DOES THIS ALWAYS HAPPEN TO ME Your salon, going into failure is actually completely out of your control. You know the one. The one that starts with why me, why can’t I get ahead, just once. Why is this happening to me? I can never just have a good break without a staff member leaving or a bill is due that I forgot about. Why me. This is when most people give in and put it into the too hard box, accepting that it will never get better and all the fight in them is almost gone. Bruce was in stage 1 he was in denial about why, he isn’t in dire straights but it was creeping up on him. He has to start looking into the business and get a grip with all that is happening. He is taking enough money, that’s for sure. He just needs to manage his finances and get his bills in order. That may mean some BIG decisions on his spending including staff. This sort of collapse creeps up on many salon owners over a slow period of time, it’s the death reaper, and you don’t know it’s happening until it’s too late. But at this stage it can quickly be turned around. But most salon owners continue to lie to themselves year after year, always behind the eight ball, the same thing they have been doing since day one. Nothing is on an upward trajectory except their blood pressure, debt and taxes. The hardest and the easiest things are sometimes staring you in the face. The easiest thing to do it take a day off from the salon collect all the evidence you have and go away in a quiet area and judge your salon on the facts you have, the answers in your computer, you know your expenses are
How to attract clients to your salon without looking cheap and nasty.
Clients are the livelihood of your salon and without clients your salon will eventfully close down. So this topic is very important to every salon owner. If your salon is not giving you the results you want it to, the first places to look are: How well you are doing to get attention with your posts or ads? How well do they perform to get the clients to call the salon? How many of the new clients that come into the salon stay around? What type of clients are you attracting? Consider these three facts: 1. Most salon owners cannot get people to visit their salon without discounting. 2. The average new client retention is 17%. 3. Most clients DO NOT choose a salon on price alone. So why do so many salon owners discount to attract clients, because that’s all they know! Imagine this, you see a hair salon discounting week after week after week. What’s the first thing you think? Cheap? Desperate? Not good? Average? Poor? Unskilled? Unprofessional? One thing for certain is that they ARE NOT experts, otherwise why would they discount. So let’s just take a breath here. I like discounts, I have been doing them for over 20 years in my salon. The difference is I did it a little cleverer. Look at Qantas and other big companies who happily discount but don’t look cheap. That’s because they have a plan. A system! With my private salons that I coach we use a system called Marketing Mastery. This is where we decide if we want to build a plan to fill a quiet day/week or month, or maybe a new stylist to the floor or even a newly qualified therapist. The key is to NEVER stop your marketing, EVER. But I’m not talking like the desperate salons do. We teach 3 modes to our clients: Passive – Building foundations ready for when the client is ready (A whisper) Active – They are actively looking for new clients and will direct these clients to a promotion or their website to win them over (Talking) Hyper Active – Get them in at all costs. I’ve even been known to tell some of my clients to move into this mode and do it for free (Shouting) By moving in and out of each mode you are building momentum but not looking desperate or cheap. This is how the BIG boys do it. So now you know …… P.S. Whenever you’re ready… here are 3 ways I can help you grow your salon business: You can book a strategy success session chat with me here: calendly.com/isaloncoaching or check out my next FREE workshop here http://bit.ly/2Fg18MA or join my FREE Facebook page for lifestyle salon owners http://bit.ly/2GNco0B Either way lets start getting your salon out of the war zone and into the lifestyle zone.
Who are you trying to attract to your salon?
Who are you trying to attract to your salon? One of the biggest mistakes I see salon owners make is that they try to attract the wrong client to their salons. This alone keeps them in the war zone and they never even see it coming. You have opened your salon with a set price that you want to charge the client. You are either high end, middle or low end. Firstly you need to know which one best suits you and how you work. In the hair and beauty service we charge for appointment slots. We charge time for money, that’s all. Let me explain: Fast, cheap, and good…pick (2) words to live by. The problem I see is that salon owners want to offer high end service but at a low price, they take too long on their services. Some salon owners want to charge high end for their salon but offer mediocre or poor service. The salons that get this combination right make money. A quick cutting only salon can make as much per hour as one of the big expensive fancy salons. They are just quick, and do more a day. But the end result (money in the till) is the same. Think about it this way. If you shop at Aldi you get a certain service, if you shop at Marks & Spencers you get another, if you shop at Coles another. They all make money, but you pay for what you get. No frills you want cheap and fast. Want more frills you move up a level. So my big question to you is this: Are you aiming at the right clients? Are you giving them exactly what they should be getting? Do you need help with this? Richard Lifestyle Salon Coach P.S. Whenever you’re ready… here are 3 ways I can help you grow your salon business: You can book a strategy success session chat with me here: calendly.com/isaloncoaching or check out my next FREE workshop here http://bit.ly/2Fg18MA or join my FREE Facebook page for lifestyle salon owners http://bit.ly/2GNco0B Either way lets start getting your salon out of the war zone.
The Power Of Marketing Momentum
Every day, we are subjected to literally thousands of marketing messages and promises – in your email, your Facebook newsfeed, plastered on billboards, on the radio, on TV and in your letterbox. Everyone’s trying to get their message through. So how can your marketing messages cut through all this noise? In this cluttered marketing environment, taking an ad-hoc approach, or thinking that a single campaign is going to get you instant amazing results, is kamikaze marketing: it can be a waste of time and money. There’s no ‘magic bullet’ in terms of marketing success for salon owners. However there is a bulletproof strategy that works: build and maintain marketing momentum. If people see your name and message once, they’re likely to forget about it. But if they see it many times, across multiple channels, they’re more likely to start remembering you. Initially they’ll remember your brand, then, as your momentum picks up, they’ll start understanding what your brand does, and the benefits you’re going to bring them. It’s like a train gathering speed and collecting passengers along the way. Marketing Mastery… this is where you should focus not only on ‘how’ to post to get you more clients, but also on making sure you have accountability systems to track that those posts and adverts get done correctly and consistently, which will maximize your salon growth. A marketing plan is basically a way to layout (to plan) the marketing for your salon. It covers everything from information about your target market to specific step-by-step processes you will use to build certain marketing systems and strategies. A marketing plan serves as a map to help you and your team get to the destination you’ve chosen for your salon. Why Is A Marketing Plan Important? Frankly, marketing is one of the single most important places you can focus your attention in your salon. Marketing equals money, when it is done right, and most salon owners don’t put nearly enough attention on their marketing planning process, or on their marketing. That means that creating a solid marketing plan that can help guide you throughout the year, and help you stay focused on building the systems you determined would support your salon growth the way you want it to go. It is one of the best ways to assure your success. I believe this step is SO important I dedicate a whole module teaching my private clients how to build new habits, marketing habits that start to attract high paying clients forever. If you do nothing, you are leaving your future to chance, I say take control and start marketing like a master. Richard Lifestyle Salon Coach P.S. Whenever you’re ready… here are 3 ways I can help you grow your salon business: You can book a strategy success session chat with me here: calendly.com/isaloncoaching or check out my next FREE workshop here http://bit.ly/2Fg18MA or join my FREE Facebook page for lifestyle salon owners http://bit.ly/2GNco0B Either way lets start getting your salon out of the War Zone.
How to make money in your hair and beauty salon
How to kick start your salon if you are stagnant or feel you can do better. The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before TIP….. Being a hair and beauty salon owner you need to remember that you are in the repeat business, business Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours Week 2 bonus FREE Salon Owners Workshop. CLICK HERE TO SAVE YOUR PLACE Learn the secrets to getting your salon busy and making you a lifestyle. Learn the simple 9-step strategy that increases your salon turnover without working more hours, taking you from the War Zone into the Lifestyle Zone. LEARN How To Attract a Flood of New Clients, Convert Them Into Raving fans & Deliver a 5 star service every day of the week… without working more hours ATTRACT How To Attract A Flood of New CLIENTS To Your Salon Without Using Dreaded Specials Or Gimmicks. Learn how to position yourself as the number one salon in town. Being the number one salon means you can attract clients and staff on tap, and you can charge a premium for your services Clients in your area are searching right now for a salon that positions itself as the #1 salon. They are not interested in price, they want the best salon in their world and will pay a premium for it. I will show you the BIGGEST mistake salon owners are doing to attract clients and how you can avoid this costly mistake and save you hundreds of dollars and hours of your time. Facebook likes will not pay staff wages or your rent, so you need to be able to get seen above every other salon that are smothering your Facebook posts, and get them calling your salon. CONVERT Learn How To FILL The Quiet Days In Your salon And The Busy Days Will Look After Themselves. Most salon owners make the mistake of relying only on new clients to grow their salon, yet it is repeat clients where the real money is made. You are in a repeat client business. The fastest way to grow your profits is to get repeat clients back through your door No more waiting for the phone to ring or sweating on walk-ins, you will have the control and be able get your staff booked out on quiet days and thats the easiest way to get them to reach 3 x wage The empty day/empty chair roller coaster ride is finally over! However I have some really good news for you, you are probably sitting on a CLIENT list and this is a potential gold mine! DELIVER Learn WHY Statistics suggest That 60% Of Salon Clients DO NOT Come Back. Make sure your salon is NOT part of this statistic. How your clients and staff are crying out for you to implement this in your salon right now, and a staggering 68% of clients will leave their salon because they perceive an attitude of indifference in the service they receive. By far the hardest part of maintaining your salon standards is delivering consistency. It simply is not good enough to give a ‘one out of ten’ service for one visit and a ‘nine out of ten’ service for the next. In order to become known for something, we have to be delivering regularly – and having a reputation for great client care is no exception. Word-of-mouth recommendation is by far the greatest asset you have for encouraging new business, and people only recommend you if they experience a high level of consistency. BONUS: CLICK HERE TO SAVE YOUR PLACE ……………………………………………………………………………. Let’s face it – the hair and beauty salon world today is nothing like it was five years ago. The world outside your salon has changed and if you do not change with it your salon will be left behind. Being a great hairdresser or a brilliant beautician is not good enough for your salon to succeed anymore. If you want your salon to do more than survive you need to master the art of driving new business into your hair and beauty salon doors. Salon budgets are tighter, consumers are more skeptical, and social media has changed forever the way in which we talk to our clients. Many hair and beauty salon owners are fighting everyday trying to attract good quality clients into their salons, but with so many salons popping up all the time they are fighting for the clients attention. With so many salons comes choice for the new client! If the new client cannot differentiate your salon from all the others then you will be judged on price. Over the next 5 weeks I want to take you on a journey to challenge you and get you to see your salon with different eyes. Week 1 – How to grow your hair and beauty salon. Week 1 Bonus………… FREE salon business health check up How healthy is your business? Is your salon leaking money? How would you like a FREE business health check on your salon? This FREE in depth salon health check is FREE for the first 20 salon owners only (I only have time for 20 as its very in-depth) CLICK HERE NOW TO GET YOUR FREE SALON BUSINESS CHECK UP. Week 2…… Coming Soon The average person is being bombarded with 4000 adverts a day and has shut off from seeing people’s ads. Have you noticed that ads are not working now? Learn how to attract clients like never before………………….
Are you working long hours for little rewards?
If you are then you need to look at your salon set up. Are you the busiest person in the salon? That is so dangerous because the passion that is keeping your salon moving will undoubtedly lose its drive and your business will start to decline. I have seen this a hundred times before with salon owners that come to me for help. It’s the worst because you don’t know it’s happening, it’s slow and hidden, but before long you will struggle to pay bills on time, start borrowing money to stay ahead of the game, hoping that a busy week will come. It never does! That’s why 60% of salon owners close their doors and walk away, it’s so soul destroying. Don’t let your salon be the next statistic. But you can change this now, today…………. If you could learn to attract high paying clients to your salon, money will come in. If you could get these clients to fall in love with your salon and your staff and not you, then that would ease the pressure on you. If you could get your current clients to spend more then that would help you pay back some of that borrowing. Want to know what I do? I help salon owners grow their salons faster by concentrating on only the 3 ways to get any business making money and being strong. I believe that there is only 3 ways to grow any salon: ✅Get more bums on seats (more clients) ✅Get bums on seats to visit more often (get the clients to return faster using their data base) ✅Get bums on seats to spend more (the only way to doing that is increase the customer service value) For the last 3 years I’ve been a lifestyle salon coach and have taught hundreds of salon owners all around the world how to use a simple system to get their salons busy. The world has changed and you need to change too or you will be left behind. I want to show you the 9 simple steps that are working in salons all around the world as we speak today, to make them THE SALON OF CHOICE FOR GOOD PAYING CLIENTS. Right now you have the power that I had to convert my salon into one of the highest earning salons in my town. You just need to register and turn up and make a decision. This workshop is my life work of how I developed 9 simple steps that took me from a War Zone salon owner to a Lifestyle salon owner living in a beach house next to the Pacific Ocean. You too have the opportunity I had by joining us at Lifestyle Salon Coaching and implementing these 9 simple steps in your salon. You will have the same power and the same knowledge that I had all those years ago, but without wasting time because they’ve been tried and tested. New times are ahead and you can either embrace the change or you will be left behind, Are you ready to learn the new way to grow your salon? Let’s do this……… See you there for the chance to join the fastest growing Lifestyle Salon Coach in Australia. Monday 19th March 2018 at 7:00am (AEDT) Click here to secure your place http://bit.ly/2yVgizU
How to make your salon a success.
Give Me An Hour And I’ll Show You How To Add $100,000 To Your Salons Takings If you’re working long hours for little return then something in your salon isn’t right. To grow your salon you will need clients full stop, but most salons cannot attract clients without specials or discounts. That’s because there are too many salons in town that are trying to attract clients on price. If you’re doing the same it’s a dangerous game to play. Unless you’re the cheapest salon in town you will always be fighting for clients in the War Zone. The average salon only gets to keep 25% of all new clients that come through the door, that’s usually because the wrong client has come in. They came for a cheap deal and will leave your salon as soon as they see another salon doing a cheap deal! Is that the sort of salon that you want? 😞 😞 😞 😞 😞 Attracting clients like that? Hi, I’m Richard the Lifestyle Salon Coach and I teach around 100 salon owners today on how to attract the right clients into the salon WITHOUT USING DISCOUNTS OR SPECIALS. If you attract the right client, the ones that want a good service and are happy to pay for it, they will stay loyal to your salon for longer. 💰 💰 💰 💰 💰 It’s not rocket science, but it has to be learnt. 💪 The world outside your salon has changed and clients are savvier than ever before. ✅ ✅ ✅ If you want to know the secrets I’m teaching, jump on a FREE workshop I’m doing this Monday 19th March at 7:00am (AEDT). I will not only show you a few new ways to grow your salon correctly, I will also show you what we do, how we coach and how I can personally help your salon grow bigger and faster than it’s currently doing. I would love to see you there and show how to grow your salon the new way. Click here and secure your place now. Richard Lifestyle Salon Coach PS Did I mention it’s FREE retorter
How To Grow Your Hair And Beauty Salon
Grow your hair and beauty salon fast! If you’re finding it hard to look for clients and work in your salon at the same then watch this video of how to do it right. No one said it would be easy, but it is simple. Under one hour a week, your salon could be booked out. Want to discover a simple 9-step strategy that increases your salon turnover without working more hours? After working long hours in my first salon for little return. I found I was always fighting an uphill struggle attracting good quality clients and staff; which always meant there was little money left over to pay bills, wages and be comfortable. Then I came up with a simple 9-step strategy – ‘The Lifestyle Salon System™’ – that changed everything. Using ‘The Lifestyle Salon System™’ I grew my salon faster than ever before, attracted good quality clients with ease and never had staff issues again. Check out a great video on all nine strategies here The salon I always dreamed of was now a reality and I earned enough money to give me the lifestyle I wanted. With only 3 ways to grow your salon business, why waste time with anything else. Learn from the best lifestyle salon coach, that only teaches the 3 ways to grow your salon. ATTRACT: new high paying clients not bargain chasers CONVERT: them into raving fans so they’re loyal to your brand. DELIVER: remarkable service and get referrals on tap. That’s how you grow your salon in 2018 Richard Lifestyle Salon Coach P.S. Whenever you’re ready… here are 2 ways I can help you grow your salon business: You can book a strategy success session chat with me here: calendly.com/isaloncoaching or check out my next FREE workshop here https://buff.ly/2oGkVxT Either way lets start taking your salon to another level. Richard
Stop Chasing Clients
NEVER chase a client again. Yes, I’m serious. Over the next few days I’m going to share with you why your salon might not be doing as well as it could and the fault lies with you. ☹️ Sorry I understand that as a salon owner you need clients. You have bills to pay….wages to meet. And yes, clients are the lifeblood of your business. But that does not mean you should get them by any means possible. Chasing clients will kill your business — fast. If clients are mice 🐭 then you have to decide if you want to be the cheese 🧀 or the cat 😼. Which one are you? Chasing kills respect As salon owners, we think our job is to attract clients any way we can. And for most of you, you chase them everywhere, with $1 foils, free colours, free gift vouchers, discounts here, money off there. Whatever it takes to get them in the salon. The problem with that kind of Attraction is it stinks of desperation. Let me change the subject for a moment… 🤔 Would you want to date/marry someone who is chasing you? 🤔 Or, someone who seems way too available? 🤔 Or, someone who is begging for your attention? The simple answer is NO! Well, the same rules apply in business. No one wants to work with someone who appears to be desperate. For starters, it undermines your credibility. If you are so good at what you do, why are you begging for work? Clients don’t like it.✅ Staff don’t like it. ✅ They lose respect for you. ✅ They lose respect for your value. When you chase clients – especially if you’re offering them freebies and/or reducing your prices – you put yourself in a negative position before you’ve even started.You need to be more like the cheese, 🧀🧀🧀🧀🧀🧀 and that means positioning your salon as ‘the go to salon’ You as the expert! Then you can stop chasing. And start cashing in as clients come to you. Chasing is a recipe for crushing salon morale A client that you had to chase will cost you more than respect and money. They’ll cost you tons of your valuable time and effort. They’ll question everything. Your expertise. Your price. Your suggestions. They’ll fight you every step of the way because they don’t trust you, and that’s a recipe for absolute disaster. It is very difficult to get results for a client who doesn’t trust and respect you. The vicious circle will be complete. You beg. The client never really trusts you (or believed in your authority). The results suffer. The client then walks away leaving you with a bit of money but no rebooks or long-term client loyalty. Have you ever noticed that clients that come to you through a special offer or discount want the world for nothing? ✅They always complain. ✅They bring down the mood in the salon. ✅They bring you down. All the good work you have done to grow your salon can be destroyed in an instant with clients like this. You need to be more like the cheese, and that means positioning your salon as ‘the go to salon’ You as the expert! Then you can stop chasing. And start cashing in as clients come to you. Chasing takes you away from your current clients 🙈🙈 Do you know how many hours it takes create offers and posts to get clients in the door? Then to respond to those clients, sending them discounts and vouchers. Answering the questions, and there’s always questions with these clients. 🏃♀️🏃♀️🏃♀️🏃♀️🏃♀️🏃♀️ Because while you’re chasing down new clients, you’re not working on providing added value for your current clients. The kind of value that makes them want to stick around. And here’s a little secret: clients who stick around are the happiest and most profitable to your salon. 💰💰💰💰💰 It’s a lot easier and cheaper to keep a client than to land a new one. But if you’re not providing anything new, anything of value, they’ll move on, I can guarantee it. And for every client you lose, you have to get find 2-3 to replace them, especially if you’re discounting your prices. ☹️☹️☹️☹️ So how do you get clients without chasing? You need to get them to come to you. And it’s easier than you think. You have something of value to offer (and if you don’t, you might want to question why a client should choose your salon in the first place) Figure out what is unique to your business.👉 Your core story . 👉 Write it down. 👉 Record it. 👉 Blog it. 👉 Get it on video. 👉 Get it out there. Publicly. Where everyone can see it. 👀 👀 👀 👀 👀 You need to be more like the cheese, and that means positioning your salon as ‘the go to salon’You as the expert! Then you can stop chasing. And start cashing in as clients come to you. It’s easier than you think. 👇👇👇👇👇👇👇👇 You’ll be pleased to know I am doing a free online seminar on January 29th 2018 at 7:00 am AEDT. I’ll be showing you the ‘tips and tricks’ that made my salon so successful. I will show you how to attract clients (because we all know that your ads are no longer working), how to systemise your salon and the ‘6 musts for creating a lifestyle salon’. I would love to see you there and show how to grow your salon the new way. Click here and secure your place now. Richard Lifestyle Salon Coach